SourceFed

SourceFed

Original logo
Launched January 23, 2012
Owned by Discovery Digital Networks
Picture format 1080p/24 16:9
Country United States
Language English
Broadcast area Worldwide
Headquarters Woodland Hills, Los Angeles
Sister channel(s) SourceFed Nerd, People Be Like, Nuclear Family
Website www.sourcefed.com
Streaming media
SourceFed on YouTube

SourceFed is a news website and YouTube channel created by Philip DeFranco in January 2012 as part of YouTube's $100 million original channel initiative and was originally produced by James Haffner. SourceFed now mainly focuses on popular culture, news, and technology. As of March 14, 2016, the SourceFed channel has accumulated over 1.7 million subscribers and 843 million video views.[1]

Creation and ownership

Inception

Philip DeFranco, the creator of SourceFed

SourceFed was an idea Philip DeFranco had been considering as an evolution of his own YouTube channel. In an interview with Forbes, DeFranco stated that he originally wanted to turn his daily show into several daily segments. He added that there was confusion among his audience when this format was tested, convincing DeFranco that he would need to create a new series to not alienate, but grow his audience.[2]

The SourceFed YouTube channel was created in April 2011,[1] and was originally based on a blog of the same name. The channel became defunct shortly afterwards. However, in late 2011, YouTube began its funding of original or premium content channels. DeFranco revealed that he acquired the funding to launch the channel by originally promising YouTube that the channel would be run as a "celebrity gossip channel", and that it would consist of a single show rather than multiple different shows. However, DeFranco negotiated for less funding, in return to have creative control over the channel's content.[3] The funding would be provided by YouTube, as the channel was part of YouTube's original content initiative.[4]

Due to DeFranco's position as a YouTube partner, the website offered him funding for an original channel.[4][5] The channel which he created, SourceFed was one of these channels.[6][7][8][9] The channel was originally produced by James Haffner.[10] The channel launched as an original channel on January 23, 2012.[11][12][13] In 2012, Reuters reported that DeFranco had plans to create a news network.[14][15]

Along with the staple show, SourceFed, five additional shows began airing within the first month of the channel's January 2012 launch: Curb Cash, One On One, DeFranco Inc.: Behind the Scenes, Comment Commentary and Bloopers. Curb Cash ended in March 2012. The New Movie Thing Show, a movie review series, and a movie club-style series titled The SourceFed Movie Club were launched in May 2012. Since then, SourceFed has debuted new additions to the channel's lineup. As additional content was being introduced, the SourceFed crew expanded, adding hosts and editors to its team.[16]

Spinoff and acquisition by Revision3

Turney, seen cosplaying, an activity that would be discussed on the Nerd spinoff channel

On May 16, 2013, a spinoff show, SourceFed Nerd (stylized as SourceFedNERD!), was announced.[17] A teaser trailer was released, promising the debut of the channel on May 20.[18] The New Movie Thing Show, The SourceFed Movie Club, and #TableTalk were moved to the Nerd channel. The spinoff channel hosted a live version of the #TableTalk series during the YouTube Comedy Week in 2013.[19] The online stream was received well, being successful in terms of both raw viewership, as well as viewer retention.[20] On September 19, 2013, the SourceFedNERD channel reached 500,000 subscribers.[21] On the Nerd channel, several topics relating to nerd culture are covered. When conventions related to the fields of gaming and technology, such as CES, occur, the channel sends some of its hosting personalities to cover news from the convention.[22] During her time on the channel, Trisha Hershberger was a frequent on-field reporter, as well as generally associated with discussing tech news.[22][23]

In June 2013, Philip DeFranco sold SourceFed along with the other channels under his DeFranco Creative portfolio to Revision3. DeFranco also became an exec of Discovery Digital Networks and the Senior Vice President of Philip DeFranco Networks and Merchandise as a result of the move.[24] DeFranco's sxephil channel was already signed under the Revision3 network.[25] In June 2016, DeFranco clarified that he has "no hands on the creative decisions [made] on [SourceFed]."[26]

Hosting

Hosts

From left to right: Morgan, Newton, and Bereta, the original three hosts of SourceFed


Host Timeline

Guest Hosts

SF News guest hosts/reporters:

Grace Helbig has been a guest host on 2 SourceFed News episodes
  • Keith Jordan (February 14, 2012)
  • Harley Morenstein (March 5, 2012 and April 4, 2013)
  • George Watsky (May 1, 2012, SF Nerd; April 7, 2014 and August 12, 2014)
  • The Gregory Brothers (Michael, Andrew, Evan and Sarah Gregory) (June 26, 2012)
  • Sean Klitzner (October 10, 2012)
  • Timothy Ferriss (November 19, 2012)
  • Grace Helbig (June 10, 2013; 2 episodes)
  • Laci Green (July 25, 2013)
  • Rhett and Link (Rhett McLaughlin and Link Neal) (September 5, 2013)
  • Megan Batoon (March 10 and July 29, 2015)
  • Mike Falzone (May 4, 2015-Winter 2015 as recurring, March 2016 – present as a main host)

Other guests:

  • Hannah Hart (March 29, 2013[52])
  • Anthony Carboni (SF Nerd; November 26, December 18, 2013, and January 29, 2014)
  • Trace Dominguez (Jan 13, 2015, "SF Animated"; Feb 7, 2015, April 13, 2015) [53]
  • Richard Madden (January 20, 2014[54])
  • Chris Lesinski (SF Nerd; January 29, 2014)
  • Douglas Booth (SF Nerd; March 31, 2014[55])

2014 changes in hosting lineup

Elliott Morgan

In April 2014, it was announced that Elliott Morgan and Meg Turney would both be leaving SourceFed by the end of the month.[56] DeFranco asked for the cooperation and support of SourceFed fans in relation to the announcements. DeFranco also gave information on the whereabouts of Ross Everett, stating he had been moved back as a writer, as he had not appeared in front of the camera as a host in an unusually long period.[30] Everett himself responded to Turney's and Morgan's departure announcements by comically tweeting "I'm leaving @SourceFred," a reference to a character on the series.[57] The announcements came after a month in which three new hosts, William Haynes, Reina Scully, and Matt Lieberman, were introduced.

On April 11, 2014, Morgan appeared in his last video, the 115th episode of Comment Commentary.[58] On April 18, 2014, Turney appeared in her last video on an episode of Nerd Comment Commentary.[59] However, on April 20, additional blooper footage featuring Morgan and Turney was uploaded. Soon after, on April 21, Everett posted the announcement of his departure via his Twitter account.[60] Similar to Morgan and Turney, Everett shortly departed from SourceFed on good terms. His departure allowed him to work on The New Show, which, like SourceFed, is part of Discovery Digital's online catalog of entertainment.[61] Morgan and Turney would also appear in other media promptly after their departures; Morgan would work with Mashable, while Turney would become a Rooster Teeth personnel.[62][63]

On December 19, 2014, during a Comment Commentary episode, Bereta announced he would be leaving SourceFed as well.[64] Bereta posted a blog entry on his website detailing his next venture, stating, "Moving forward, I’ll be joining up with Defy Media as a Creative Director to create new shows across all their brands and work closely with Smosh on exciting new comedy projects."[65]

2015 changes in hosting lineup

In February 2015, Sam Bashor became a full-time host on SourceFed. On February 27, 2015, SourceFed hosted a live event from YouTube Space LA.[66] The show contained live versions of the weekly recurring shows and spoof bits done by the hosts.[67] The show was live-streamed to YouTube.[66] In 2015, Bree Essrig began appearing on SourceFed news stories, and on March 24, 2015, officially joined the SourceFed team as a full-time employee.[37] On Essrig's hire, the head of Discovery Digital Networks, Jeremy Azevedo stated, "We are thrilled to have Bree joining the Discovery Digital Networks family and the SourceFed team. SourceFed is the ultimate destination for pop culture news, anchored by the best personalities on the web. Bree’s unique mix of humor, intelligence and creativity will only bolster this incredible brand."[68] Within the following week Hershberger and Newton announced their departures from SourceFed.[34][69] Later in the year, former Nickelodeon Australia host Maude Garrett joined the channel as a full-time host.[39]

2016 changes in hosting lineup

In early 2016 long time recurring guest Mike Falzone was added to the SourceFed staff primarily to head up a newly revised version of #TableTalk which was brought back to the main channel. Shortly thereafter, it was announced on his personal YouTube channel that longtime host Steve Zaragoza would be going part-time, focussing a majority of his time creating for the Nuclear Family sketch comedy channel. In April, Super Panic Frenzy was shuttered and its primary host, Steven Suptic, was temporarily let go from the staff, and Reina Scully returned to SourceFedNERD. [70] In June, Yessica Hernandez-Cruz was hired as a co-host to join William Haynes on the People Be Like channel.[71] In August, Maude Garrett announced her departure from "SourcfedNerd" on August 24th. She had been a host on the channel for around 15 months and is leaving for what Garrett calls, "a huge opportunity for [her] that [she] just couldn't pass up".[72][73] Also in August long time Guest Host Whitney Moore Joined the SourceFedNERD channel as a full-time host.[74] On August 29th, Reina Scully announced her departure from SourceFedNERD.[75] On the same day, Filup Molina was announced as a new full-time host on the SourceFedNERD channel alongside Bashor and Moore. Steven Suptic returned to the SourceFed company as a part-time SourceFed host around early September.

Events

2012 Maxim Hot 100

On February 6 and April 3, 2012 SourceFed crashed the Maxim Hot 100 voting website.[76] The cause of the crashes were due to Bereta and Morgan telling their audience through 20 Minutes Or Less to vote for Lee Newton as a write-in candidate. Maxim later came out with an article noting that Newton has "list potential".[28] In May 2012, it was announced that Lee Newton placed 57th on the 2012 Maxim Hot 100 list.[77][78][79]

2012 Election Hub

SourceFed hosts Meg Turney and Elliott Morgan, along with Philip DeFranco, presented a series of videos as part of YouTube's "Election Hub" during the 2012 Democratic National Convention and the 2012 Republican National Convention, and joined journalists during live coverage streamed at the end of each night of the conventions.[80][81][82] A public relations representative for YouTube stated “Having awesome partners like Philip DeFranco involved will attract younger viewers and he will have a really fresh take on politics".[83] YouTube's "Election Hub" channels for major news networks only received several hundred views, whilst DeFranco's videos on Election Hub received tens of thousands. It was put down to it being in an 'experimental stage'.[84] Most of the partners of Election Hub, excluding DeFranco, Al Jazeera English and BuzzFeed, struggled to garner 1,000 views of their on-demand content during the RNC.[85] During the videos, Turney predicted that the DNC will not make a difference for young voters.[86] During the conventions, SourceFed uploaded videos explaining them.[87] #PDSLive 2012 Election Night Coverage, a five-hour live event hosted by SourceFed and DeFranco, was nominated for a Streamy Award for Best Live Event.[88]

VidCon appearances

Lee Newton & Elliott Morgan at VidCon 2012

In March 2012, Philip DeFranco announced that he would take the SourceFed crew to VidCon 2012.[89] The four hosts (Morgan, Newton, Bereta, and Zaragoza) of 20 Minutes or Less, along with DeFranco, had a Q&A panel and performed at VidCon 2012.[2][90]

In 2013, SourceFed was announced to be a sponsor of that year's VidCon, as well as special guests of the event.[91][92] The event would be held in August. During the event, the couch featured on Comment Commentary was "eaten" by Sharkzilla, the mascot of Shark Week.[93] DeFranco previously hosted Discovery Channel's Shark Week event.[94] While at VidCon 2013, DeFranco gathered 554 people to play Ninja, a playground game, claiming the amount would be a world record.[95]

SourceFed also made appearances at VidCon in 2014 and 2015.[96][97]

Content

SourceFed News

SourceFed is a series where hosts Steve Zaragoza, Matt Lieberman, William Haynes, Bree Essrig, Maude Garrett, and Sam Bashor present news stories, covering a variety of topics. Episodes of the series are presented in a comedic daily newscast format.[98] Bereta is the head writer for SourceFed.[99] Sam Bashor is also a writer for the series.[100][101] Due to only presenting five stories a day, stories covered on SourceFed "cross-pollinate", or are influenced by news stories on The Philip DeFranco Show.[102] SourceFed's news stories are also referred to as "white wall" videos.[65] George Watsky's music is commonly used throughout the series in the background.[103]

Notable additional series on main channel

In addition to daily news coverage, SourceFed produces several shows, these include:

Controversies

2014 celebrity photo leak video

External video
Charity Refuses Money From The Fappening!

In September 2014, Zaragoza and Newton hosted a news story covering various charities' refusal of donations from Reddit, following the then-recent celebrity nude photo leaks.[108] The video received criticism from the SourceFed fanbase, and according to StatSheep, the channel lost over 20,000 subscribers.[109] Additionally, nude photos claiming to be of Hershberger were leaked onto the internet as part of the hacks that Zaragoza and Newton covered. However, Hershberger quickly debunked the claims, posting pictures of her birthmarks, proving the leaked photos did not feature her.[110]

Following the controversy, Zaragoza posted a message onto his Reddit account defending his stances he presented in the video. DeFranco also took to Reddit, stating that the significant drop in subscribers was either due to "an error of that individual stats website or YouTube removing dead accounts."[109] Additionally, in response to requests or demands in favor of removing or firing any hosts, DeFranco stated, "No. I let SourceFed control their own creative."[111] The video has slightly more dislikes than likes.[108]

Did Google Manipulate Search for Hillary? (2016)

External video
Did Google Manipulate Search for Hillary?

In June 2016, SourceFed uploaded a video titled Did Google Manipulate Search for Hillary?, discussing whether or not Google manipulated search results to display Hillary Clinton in an untruthful positive light.[112] At the time Clinton was the Democratic Party's presumptive nominee for President of the United States in the 2016 election. Matt Lieberman was the host for the video. In the video, Libermman suggested that Google's autofill feature pulls up results for Clinton's crime reform, despite "hillary clinton crime" being a more popular search term than "Hillary Clinton crime reform".[113] At a point of the video, Lieberman stated, "Thanks to the help of our editor Spencer Reed, SourceFed has discovered that Google has been actively altering search recommendations in favor of Hillary Clinton's campaign so quietly that we were unable to see it for what it was until today."[114] Lieberman went on to claim that "The intention is clear: Google is burying potential searches for terms that could have hurt Hillary Clinton in the primary elections over the past several months."[113]

The video attracted considerably more media attention than other SourceFed uploads, as it was referred to in posts by USA Today, The Washington Times, Business Insider, and The Globe and Mail, among other outlets.[113][114][115][116] Shane Dingman, writing for The Globe and Mail opined that "This conspiracy theory post is not typical fare for comedy-focused SourceFed to offer its 1.7 million subscribers."[116]

Additionally, the video's claims also drew responses from Google, Donald Trump (the Republican Party's presumptive nominee for President of United States), and SourceFed's creator, Philip DeFranco. Trump stated that if SourceFed's claims were true, "it is a disgrace that Google would do that."[117] DeFranco accounted that many of his fans wanted to know his thoughts on the video, due to his past ties with SourceFed.[26] In his response, he clarified that he had no creative control on the channel's uploads, and went on to say that the video's claims were "potentially concerning," adding "I think and I'm hoping that there's a non-nefarious explanation, [...] personally, I would love to hear from Google if they would issue a statement on this."[26] Google did indeed respond, defending its search engine; one representative of the company stated "Google Autocomplete does not favor any candidate or cause. Claims to the contrary simply misunderstand how Autocomplete works. Our Autocomplete algorithm will not show a predicted query that is offensive or disparaging when displayed in conjunction with a person's name."[115] Matt Cutts, Google's former head of their web spam team, called the video's claims "simply false."[113][115] Cutts also reported that SourceFed did not reach out to Google prior to uploading their video.[115]

Reception

Zaragoza (left) and Morgan (right) speaking at a VidCon 2012 panel

On May 26, 2012, the SourceFed YouTube channel reached the 100 million video view milestone.[118][119] From May to December 2012, Deadline Hollywood tracked the weekly views of all the original premium channels on YouTube. The channel was consistently one of the top original channels every week.[120][121] On August 1, 2012, SourceFed became the first of the YouTube original channels to reach 500,000 subscribers.[122] In celebration of the event, 20 Minutes or Less uploaded a special video onto SourceFed that featured clips of SourceFed's audience congratulating them and stating the reason that they subscribed to the channel.[10][123][124] SourceFed is one of the most popular YouTube original channels,[125] as the channel earns over 20 million monthly views and has a Slate Score of 736.[126] The Wall Street Journal noted that it was hard to figure out why the simplicity of the idea behind SourceFed has been able to receive mass appeal.[127] However, due to its success, SourceFed was among the 30-40% of original channels to be renewed by YouTube in November 2012.[128] The Nerd spinoff channel hosted a live #TableTalk event during YouTube Comedy Week in 2013, which received over 41,000 streams.[129] On July 14, 2013, the SourceFed channel reached one million subscribers.[100][130]

SourceFed was nominated for four awards at the 3rd Streamy Awards, winning in the Audience Choice for Series of the Year category.[88] After winning the Streamy Audience Choice Award for Series of the Year, SourceFed was criticized; The Atlantic criticized an episode of The New Movie Thing Show, and went on to comment, "The audience pick for series of the year went to SourceFed, which consists of short clips of people explaining things in loud, fast voices," and "It's not even close to quality programming. Just something goofy to watch online."[105] The following year, SourceFed won the award for News and Current Events Series, but losing for the Audience Choice award they had won the year before.[131]

Awards and nominations

Awards and nominations for SourceFed
Year Award Show Category Result Recipient(s)
2013 3rd Streamy Awards Best News and Culture Series Nominated SourceFed channel
Best Live Series Nominated (SourceFed: The Nation Decides 2012)
Best Live Event Nominated (SourceFed: #PDSLive 2012 Election Night Coverage)
Audience Choice for Series of the Year Won SourceFed channel
2014 4th Streamy Awards Audience Choice for Channel, Show, or Series of the Year Nominated SourceFed channel
Gaming Nominated SourceFed Nerd channel
News and Current Events Series Won SourceFed channel
2015 5th Streamy Awards Audience Choice for Channel, Show, or Series of the Year Nominated SourceFed channel
Best News and Culture Series Nominated SourceFed channel

Appearances in other media

SourceFed creator Philip DeFranco appeared alongside SF hosts Steve Zaragoza and Lee Newton in a Taco Bell advertisement. The ad unveiled the Cool Ranch® Doritos Locos Taco.[132]

References

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