Soul of the South Network

Soul of the South Network
Type regional broadcast network
Branding This is Home
Country USA
First air date
May 27, 2013
Availability Over the air


  • Edwin Avent
  • Carl McCaskill
  • Larry Morton
Headquarters Little Rock, AR
Parent SSN Media Group, LP
Official website

Soul of the South Television Network (SSN) is an African-American-focused regional broadcast network owned by SSN Media Group, LP. SSN will primarily broadcast in the Southern USA and secondarily in other high African-American populated cities in the north.[1]

SSN uses the C.A.S.H. system, Central Automated Satellite Headend, and a computer server “cloud based system” originally constructed by the defunct Equity Broadcasting to send its feed to its affiliated stations. SNN sought affiliations from full power television stations, Class A low power TV stations, digital subchannels and cable outlets.[1]


Soul of the South Network was founded in 2011 by Edwin Avent, Carl McCaskill and Larry Morton. SSN purchased assets from the bankrupted Equity Media Holdings including the studio and production facilities of KKYK-TV and the C.A.S.H. system. SSN was planning to broadcast five hours of news per day with assistance from Independent News Network with four regional bureaus. SSN was also seeking to purchase TV stations. Expected original programming was a hip hop music show, family reunion featured program and Drum Majors, concerning music at mostly black colleges, and Radioface, an unscripted comedy and Southern Soul Stories, a documentary series about southern African-American icons and southern events.[1]

By April 2012, Soul of the South was working to get additional affiliates to reach 50 markets for a two wave launch.[2]

Originally planned to launch in the first quarter of 2012[3] and moved to fall 2012, SSN instead launched on May 27, 2013 with an announced 30 market launch.[4] However, according to, SSN only has 11 broadcast affiliates covering 14% of the nation.[5]

The network agreed to carry some games from the first season of the Fall Experimental Football League in October and November 2014.[6]

In April 2015, the network began dropping affiliates due to financial distress and began winding down operations.[7] The network's social media channels have been defunct since late June. The network mostly airs infomercials during the day.


Current Affiliates

City of license Station call letters Channel location FCC Licensee
Dayton, OH WRCX-LP 40.1 Ross Communications Ltd.
Fort Walton, FL WPAN 40.1 Franklin & Hoynacki Communications, LLC.
Little Rock, AR KKYK-CD 30.1 KYMA, LLC.
Mesquite, TX
Dallas/Ft. Worth
KATA-CD 50.1 Mako Communications
Nashville, TN WJDE-LD 31.4 World Broadcasting Network
Orlando, FL WZXZ-CD 36.1 L4 Media Group, LLC.
Vicksburg, MS WLOO-TV 35.2 Tougaloo College
Washington, D.C. WWTD-LD 49.1 DC Broadcasting, Inc.
West Monroe, LA KMCT-TV 39.4 First Assembly of God of West Monroe

Former Affiliates

City of license Station call letters Channel location FCC Licensee Replacement
Atlantic City, NJ WMGM-TV 40.1 LocusPoint Networks Sonlife Broadcasting Network
WMCN-TV 44.2 Lenfest Broadcasting, LLC. Tuff TV
Austin, TX KVAT-LD 17 Mako Communications MiCasa Network
Baton Rouge, LA WLFT-CD 30.4 Touch Family Broadcasting Antenna TV
Beaumont, TX KUMY-LD 22 Minority Broadcasting Company Mexicanal
Columbus, OH WCSN-LD 32.7 Columbus Television, LLC. Youtoo America
Dover, DE WMDE 36.1 Western Pacific Broadcast LLC. Infomercials
Flint, MI
WHNE-LD 14.1 Tait Broadcasting Station ID, later LATV
Jackson, TN WYJJ-LD 27.1 DTV America Corporation Antenna TV
(MyNetworkTV still secondary)
Jacksonville, FL WTLV-TV 12.2 Multimedia Holdings Company
(Gannett Company)
Antenna TV
Lafayette KXKW KLWB 32.1/50.3 Wilderness Communications/Delta Media Corporation 32.1 ThisTV, 50.3 Decades Soon. **This TV was moved to 32.2 when Soul of the South Launched on KXKW but was put back in its original place when SSN was dropped in 2014. 32.2 KXKW is currently Antenna TV.
Milwaukee, WI WMKE-CD 21.1 KM LPTV of Milwaukee, LLC. Rev'n
Missouri City, TX
KUVM-LD 10.1 Mako Communications Silent
New York, NY WDVB-CD 23.2 LocusPoint WDVB Licensee, LLC. American Sports Network
Philadelphia, PA WZPA-LD 33.1 Mako Communications Silent
Westgate, FL
West Palm Beach
W16CC 16 Mako Communications Silent
Live Oak, Fl WFXU 57.1 Budd Broadcasting Retro TV

Soul of the South

SSN Funding, LP
Soul of the South
Limited partnership
Industry Broadcasting
Founded Little Rock, AR (2011)
Founder Edwin Avent
Carl McCaskill
Larry Morton
Headquarters Little Rock, AR, USA
Number of locations
Divisions Southern Soul Broadcasting
Subsidiaries SSN Networks, Inc.

SSN Funding, LP, also known as SSM Media Group, SOS Media Holdings, and doing business as Soul of the South, is a limited partnership that owns SSN Networks, Southern Soul Broadcasting and Gateway Media Technologies. The institutional investors include Arkansas Development Finance Authority, Arkansas Economic Development Commission, and Arkansas Capital Corporation.[8]

SSN Funding purchased the former Equity Plaza building from One Bank & Trust in December 2013 for the Soul of the South businesses. In May 2014, the building ownership moved from SSN Funding to Rock City Media LLC. Rock City Media was "a funding vehicle to support Soul of the South’s tax-credit financial package".[9] By April 2006, the FBI started looking into the flow of government money into the Soul of the South venture.[10]

Gateway Media Technologies

Gateway Media Technologies is a TV outsourcing company owned by Matthew Davidge. The company provides TV control panel and news casts.

Jeffrey Lyle was chief technology officer for Soul of the South[11] and co-owner of SSN Media Gateway, LLC with Dr. Sev Hrywnak of Chicago, an entrepreneurial podiatrist; Edwin Avent and two Little Rock businessman long-associated with the property, Larry Morton and Greg Fess.[9] By June 2015, SSN Media Gateway, LLC had acquired Independent News Network. At that time INN had hired Anne Imanuel, the wife of Mike Preston, the new director of the Arkansas Economic Development Commission, as an anchor. The Commission had an past due loan from the Soul of the South company group.[12]

With financial difficulties, SSN Funding partners' ownership interest in SSN Gateway Media Technologies was purchased by Matthew Davidge, owner of client station WRDE, as of February 6, 2016. He also purchased from Rock City Media the former Equity Plaza, where Gateway Media Technologies was based to continue operation there, while taking over the mortgage. Gateway had 12 television stations, three TV networks and a radio network as clients as of June 2016.[9]

Youtoo America (formerly America One) is a network client of Gateway Media.[13]

Southern Soul Broadcasting

Southern Soul Broadcasting is the station operating unit operating stations in Chicago, Philadelphia, Tallahassee, Montgomery, Jackson, MS, Raleigh, NC, and its Little Rock full power flagship station.[8]

In February, 2015, KM LPTV, which operates stations in Chicago and Milwaukee, filed a lawsuit claiming breach of contract and not making required payments.[14]

See also


  1. 1 2 3 Block, Alex Ben. (10/31/2011) New Network Targeting African Americans to Launch Next Year. Hollywood Reporter.
  2. Albiniak, Paige. (April 28, 2012) For TV, black is the new green. Variety.
  3. Associated Press. (November 24, 2011) Soul of the South’ TV. South Florida Times. Beatty Media LLC.
  4. Malone, Mike. (April 18, 2013) Soul of the South Sets Launch Date. Broadcasting & Cable.
  5. Stations for Network - Soul of the South. Accessed on October 4, 2013.
  6. "FXFL To Be Carried on ESPN3" (Press release). New York: FXFL. PR Newswire. October 1, 2014. Retrieved October 20, 2014 via NBC Right Now.
  7. Beherc, Sean (April 6, 2015). "Soul of the South Mulls 'Winding Down'". Arkansas Business. Retrieved June 20, 2015. (subscription required (help)).
  8. 1 2 "Soul of the South Network Set to Launch Memorial Day Weekend After Securing Nearly $10 Million Investor Infusion" (Press release). SNN Funding, LP. Marketwired. April 18, 2013. Retrieved July 7, 2016.
  9. 1 2 3 Waldon, George (June 27, 2016). "Media Gateway Emerges From Soul of the South". Arkansas Business. Retrieved July 3, 2016.
  10. "FBI Peers Into Soul of the South Finances". Little Rock Sun Times. 2016-05-03. Retrieved 2016-07-08.
  11. "Soul of the South Network Targeting African-Americans Launches May 27". Hollywood Reporter. 2013-04-18. Retrieved 2016-07-08.
  12. "AEDC Director's Wife Hired as Anchor for SSN Media". Arkansas Business. Arkansas Business Publishing Group. July 27, 2015. Archived from the original on July 4, 2016. Retrieved July 5, 2016.
  13. "Matthew Davidge Buys Television and Media Facility at 1 Shackleford Drive, West Little Rock: Media Gateway to Expand, New TV Show "Frixxer" Will Be Based There" (Press release). LITTLE ROCK, Ark.: Media Gateway. PRNewswire. Retrieved 2016-07-06.
  14. Beherc, Sean (February 18, 2015). "Soul of the South Sued for Alleged Breach of Contract". Arkansas Business. Retrieved March 3, 2015.
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