Sonicsgate

Sonicsgate: Requiem for a Team

Sonicsgate director Jason Reid draws attention to the Sonicsgate story speaking through a bullhorn outside the flagship NBA store in New York City.
Directed by Jason Reid
Produced by Adam Brown
Jason Reid
Written by Adam Brown
Colin Baxter
Darren Lund
Jason Reid
Colin White
Starring Sherman Alexie
Kevin Calabro
Gary Payton
Chris Daniels
George Karl
Steve Kelley
Slade Gorton
Shawn Kemp
Wally Walker
Narrated by John Keister
Cinematography Ian J. Connors
Darren Lund
Jason Reid
Edited by Darren Lund
Jason Reid
Adam Brown
Production
company
Green and Gold Media /
Seattle Supersonics Historical Preservation Society (SSHPS)
Distributed by SSHPS, CNBC, ESPN Classic, iTunes
Release dates
  • October 9, 2009 (2009-10-09)
Running time
120 minutes / 44 minutes
Country United States
Language English

Sonicsgate: Requiem for a Team is a 2009 documentary film chronicling the history of the Seattle SuperSonics. The SuperSonics (a.k.a. the Sonics) were a professional basketball franchise based in Seattle, Washington that was a member of the National Basketball Association (NBA). The Sonics played from 1967 until 2008,[1][2] but relocated from Seattle to Oklahoma City, Oklahoma, and were renamed as the Thunder.[3][4][5][6][7][8][9] 

Background

Sonicsgate chronicles the SuperSonics move to Oklahoma City, focusing on the more scandalous corporate and political reasons why the Sonics left Seattle and became the Oklahoma City Thunder in July 2008.[10] The film contains interviews with former Sonics figures and fans, including Gary Payton, George Karl, Wally Walker, Kevin Calabro, Sherman Alexie and others. It also contains archived local news and press conference footage.

Release

Free Internet release

On October 12, 2009, the film's producers opted to release the 120-minute feature director's cut online for free viewing on their website without any advertising or revenue sources embedded in order to spread their grassroots message to as wide an audience as possible.[11][12][13]

Sonicsgate collected more than 55,000 online views from October 12 to November 10, 2009, and more than 480,000 to date.[14][15]

Limited festival screenings

Sonicsgate premiered at two sold-out screenings in Seattle at SIFF Cinema (October 9, 2009) and Pacific Place Cinemas (October 10, 2009). SIFF Cinema (Seattle International Film Festival) picked up Sonicsgate for a one-week theatrical run from December 11 to December 17, 2009.[14][16]

In February 2010, the Beer And Movie Fest (BAM Fest) of Portland, Oregon, selected Sonicsgate to screen at the Bagdad Theater and Pub as part of the four-venue, 50-film festival.[17]

The film's producers independently booked a four-day East Coast premiere in New York City at the People's Improv Theater from April 28 to May 1, 2010.[18] During the NYC premiere, ESPN dedicated an entire episode of its sports journalism program Outside the Lines to the Sonics saga and Sonicsgate movie, showing a 3-minute trailer of the film and having director Jason Reid on as a guest contributor.[19]

In May 2010, the Park City Film Series gave Sonicsgate a special selection to screen in Utah at the Park City Film Music Festival, which recognizes films with the best musical scores and soundtracks.[20] After the festival, Sonicsgate took home the Audience Choice Silver Medal for Excellence.[21]

CNBC broadcast and television recut

In April 2012, cable news network CNBC announced it had acquired the broadcast rights[22] to a newly updated and re-cut version of Sonicsgate: Requiem for a Team that premiered nationally in prime time on April 27 and 29, produced by Green and Gold Media and released to coincide with the start of the NBA playoffs.[23]

According to the film's producers,[24] unlike the 2009 Free Online Director's Cut, this newly edited and fully re-cut version of the film is fully licensed for television. Cut for a regular TV hour, the new version of the film also includes new graphics, statistics, archive footage, music and interviews with former Sonics star forward Shawn Kemp and Pearl Jam bassist Jeff Ament.

ESPN Classic

In March 2014, cable sports network ESPN Classic aired Sonicsgate: Requiem for a Team nine times on the weekend of March 14–17.[25] The ESPN family of networks added the film to its roster for continued airings.

Digital release

In June 2014, content distributor Go Digital released Sonicsgate: Requiem for a Team across all major digital platforms, including iTunes, Google Play, Amazon Video, Xbox, PlayStation and VUDU, followed by Hulu and Amazon Prime in February 2015.

Awards and festival selections

2010 Webby Awards Gala

On June 14, 2010, the 14th Annual Webby Awards Gala was held at Cipriani in New York City.[31] The Webby Awards recognize the best content on the Internet as selected by the International Academy of Digital Arts & Sciences, a 650-person global organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone and Virgin Group Chairman Richard Branson.[32]

The producers of Sonicsgate were all in attendance to accept the award for Best Sports Film, but they unveiled a special surprise guest to accept the award on stage on their behalf: former Seattle SuperSonics point guard Gary Payton.

As is the Webby Awards tradition, honorees are limited to acceptance speeches of five words or less. Payton said these five words as he accepted the award on behalf of the Sonicsgate filmmakers: "Bring Back Our Seattle SuperSonics!"

Steve Kelley, longtime sports columnist for The Seattle Times who is also interviewed in Sonicsgate, was embedded with the film's producers for the Webby Awards Gala and described the festivities in his column:[33]

As host B.J. Novak from "The Office" introduced him, Payton came on stage to loud applause. (Only Buzz Aldrin received a louder ovation, and he walked on the moon, for crying out loud.)

Payton, dressed in a gray suit, strode to the microphone and said what everyone associated with the film, everybody who came to its showings in Seattle and most everybody who has taken the time to watch it on the Internet, wants most.

"Bring back our Seattle SuperSonics", Payton said forcefully, and this mostly New York crowd stood and cheered as if he'd just said, "Bring back Willis Reed."

Standing alongside Payton, wearing Sonics T-shirts, were the film's executive producer Camp Jones and director Jason Reid. They unfurled a Sonics banner just before Payton's "speech."

"It blew me away", Reid said of the standing ovation.

Sonicsgate was an unconventional piece of filmmaking. It was a full-length documentary, released for free on the Internet. It encapsulated everything this night was about — openness and a new way of expression.

Shortly after the Webby Awards Gala, ESPN blog posted an interview with director Jason Reid on its website.[34]

Original score and soundtrack

The music of Sonicsgate was recognized at the 2010 Park City Film Music Festival in Park City, Utah,[20] winning the Audience Choice Silver Medal for Excellence.[21] The original music score for the film is credited to Seattle-area composers John E. Low, Steve Stearns, and D-Sane. Composers Lil Kriz and Curtis Seals also contributed to the 2009 Online Director's Cut.[35]

The Sonicsgate soundtrack features songs by several Northwest hip hop artists including Jake One, Blue Scholars, Grayskul, Common Market, Dyme Def, Grynch, Neema, Spac3man, Wizdom and Sir Mix-a-Lot.[36] It also features the song "SuperSonics" by Seattle rock band Presidents of the United States of America.

The soundtrack is streaming free online but is not available for sale.[37] Individual tracks are available for purchase through the artists' accounts on third-party sites such as iTunes and Amazon.[36]

References

  1. Olsen, Casey (16 October 2009). "Sidelines: 'Sonicsgate' opens up some old wounds that time had almost healed". Federal Way Mirror. Retrieved 22 February 2010.
  2. Allen, Percy (8 October 2009). ""Sonicsgate" documentary tells tragic tale of losing Seattle's NBA team". Seattle Times. Retrieved 22 February 2010.
  3. "Sonicsgate: Requiem for a Team". Encyclopedia.com. Retrieved 22 February 2010.
  4. "Bamfestpdx and 'Sonicsgate' coming to Portland". Scorecard Review. Retrieved 22 February 2010.
  5. Bounds, Preston (11 December 2009). ""Sonicsgate" Filmmakers Explore Reasons For Team's Relocation". Sports Business Daily. Retrieved 22 February 2010.
  6. Seely, Mike (9 December 2009). "Sonicsgate: How Howard Schultz and David Stern Lost Our NBA Franchise". Seattle Weekly. Retrieved 22 February 2010.
  7. Condotta, Bob (10 December 2009). "'Sonicsgate': an illuminating, painful reminder of NBA team's exit from Seattle". Seattle Times. Retrieved 22 February 2010.
  8. "Sonicsgate: An Absolute Must-See". Seattle Sports Net. 2 October 2009. Retrieved 22 February 2010.
  9. Croatto, Pete (2009). "Review - Sonicsgate: Requiem for a Team". Filmcritiic. Retrieved 22 February 2010.
  10. Nelson, David (October 6, 2009). "Sonicsgate: The Real Reason Seattle Lost the Sonics". Seattle Post-Intelligencer.
  11. "Sonicsgate: Requiem for a Team". Sonicsgate. April 29, 2015. Retrieved April 29, 2015.
  12. Kelley, Steve (October 8, 2009). "Film finally gives Sonics fans a chance to mourn". The Seattle Times. Retrieved October 8, 2009.
  13. Aldridge, David (December 13, 2010). "Two years later, pain of losing Sonics still stings Seattle". National Basketball Association. Retrieved April 29, 2015.
  14. 1 2 Monica Guzman (November 10, 2009). "Film About Sonics' Move Comes Back to Seattle". Seattle Post-Intelligencer. Retrieved April 29, 2015.
  15. Sonicsgate. YouTube. July 29, 2009. Retrieved April 29, 2015.
  16. "Sonicsgate". Seattle International Film Festival. Retrieved 22 February 2010.
  17. 1 2 Beer Girl. "Beer Northwest". beernorthwest.blogspot.com.
  18. "360 Sports Blog". pugetsoundblogs.com.
  19. "Sonicsgate: Outside The Lines on ESPN watch the show and comment!". Sonicsgate. July 28, 2011. Archived from the original on July 28, 2011. Retrieved April 29, 2015.
  20. 1 2 3 "Park City Film Series: Film Information". Park City Film Series:.
  21. 1 2 "2010 Park City Film Music Festival Announces Awards". filmmusicmag.com.
  22. Kitzie, Erin (April 12, 2012). ""SONICSGATE: REQUIEM FOR A TEAM" WILL PREMIERE ON FRIDAY, APRIL 27TH ON CNBC" (Press release). CNBC. Retrieved April 20, 2015.
  23. "'Sonicsgate' to get national exposure on CNBC". National Basketball Association. April 26, 2012. Retrieved April 20, 2015.
  24. "Twitter". twitter.com.
  25. "ESPN TV Listings". ESPN. March 14, 2014. Retrieved April 20, 2015.
  26. "Winners - The Webby Awards". webbyawards.com.
  27. "Page not found". seattleweekly.com.
  28. "Seattle News and Events - And the Winners Are...". Seattle Weekly.
  29. "Page not found". seattleweekly.com.
  30. "Varèse to release "All the King's Men"". filmmusicmag.com.
  31. "Gold Derby". The Los Angeles Times. 16 June 2010.
  32. http://www.webbyawards.com/resource_center/winner/webbyfact.php
  33. Kelley, Steve (15 June 2010). "Gary Payton's five-word speech: "Bring back our Seattle SuperSonics"". The Seattle Times.
  34. "Forever Green And Gold: One-on-One With The Director Of". ESPN.com.
  35. zane-3744 (9 October 2009). "Sonicsgate (2009)". IMDb.
  36. 1 2 http://sonicsgate.org/music
  37. "sonicsgate.com". Retrieved April 20, 2015.
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