Somethin' Else (content agency)

Somethin' Else
Private
Founded 1991
Headquarters London[1], United Kingdom
Products Content and strategy across TV, radio, online video, social media, games
Website http://www.somethinelse.com

Somethin' Else is a content agency[2] founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne. The company’s first production was the Gilles Peterson Show, created for the UK’s independent radio network in 1993. The agency specialises in content strategy and production across video, television, radio, social media and interactive content. It is the BBC's biggest multi-platform supplier, including over 20 weekly radio shows. Somethin' Else has won multiple Sony Radio Academy Awards, a Silver Cannes Lions and eight BAFTA awards, including the Children’s Production Company of the Year award in 2013 and 2015. In 2016, the agency also won a Marketing Week award for 'Most Compelling Content' for their branded content game Silverpoint for Absolut Vodka, and a Broadcast Digital Award for Best Social Media Campaign for its work on the BRIT Awards.

Past and present clients of Somethin' Else include the BBC,[3][4] TOPMAN, The Economist,[5] Channel 4,[6] Sky Arts,[7] publishers Penguin Random House, brands such as Red Bull,[8] Boots,[9] Porsche,[10] Chivas Regal,[11] FIAT,[6] Nissan,[12] Wrigley,[13] Rolls-Royce[14] and The British Phonographic Industry.[15][16]

Notable Somethin' Else productions include Kermode and Mayo's Film Review,[17] Gardeners' Question Time,[18] Silverpoint[19] and Guitar Star.[20]

Somethin' Else's board includes Jez Nelson, Steve Ackerman (MD) and Ben Kerr[21] (ex-creative director of Drum). The chairman is Tom Barnicoat[22] (former COO at Endemol group) and Jon Wilkins (founder of Naked), Lindsey Clay (CEO Thinkbox) and Paul Bennun (former Somethin' Else CCO) are non-executive directors[23]

Selected projects

Radio

Television

Digital

Video games

References

  1. "Contact Somethin' Else". Somethin' Else. Retrieved 7 June 2014.
  2. "About". Somethin' Else. Retrieved 7 June 2014.
  3. Banham, Mark (15 April 2014). "BBC Radio 4 and 6 Music hire Somethin' Else for social media". Campaign. Haymarket Media Group. Retrieved 7 June 2014.
  4. Farber, Alex (26 January 2012). "Jez Nelson, Somethin' Else". Broadcast. Media Business Insight. Retrieved 7 June 2014.
  5. "Listening in at the Economist: How audio editions and podcasts are created | Media news". Journalism.co.uk. 2012-11-01. Retrieved 2015-03-02.
  6. 1 2 "1,500 ACTS SIGN UP AS EVO MUSIC ROOMS STRIKES A CHORD - Press - Fiat Group Automobiles Press". Fiatpress.co.uk. 2010-02-16. Retrieved 2015-03-02.
  7. Farber, Alex (2015-02-12). "Sky Arts hunts for Guitar Star | News | Broadcast". Broadcastnow.co.uk. Retrieved 2015-03-02.
  8. "Red Bull case study by Somethin' Else on". Creativebrief.com. Retrieved 2015-03-02.
  9. "Boots case study by Somethin' Else on". Creativebrief.com. Retrieved 2015-03-02.
  10. 1 2 "Porsche "the power of balance" by Karmarama | View ad creative on Campaign". Campaignlive.co.uk. 2012-04-30. Retrieved 2015-03-02.
  11. Kirby, Justin. "Somethin' Else". BOBCM. Retrieved 2015-03-02.
  12. "Nissan Juke readies Rocks campaign | Advertising news | Campaign". Campaignlive.co.uk. 2011-03-02. Retrieved 2015-03-02.
  13. "Wrigley's Launches Audio-only iPhone Game". Mobile Marketing Magazine. 2011-04-26. Retrieved 2015-03-02.
  14. "Rolls-Royce works with Partners Andrews Aldridge on integrated campaign for new Rolls-Royce Wraith". The Drum. Retrieved 2015-03-02.
  15. "Somethin' Else wins BRITS digital brief". Campaignlive.co.uk. 2015-01-13. Retrieved 2015-03-02.
  16. "Clients". Somethin' Else. Retrieved 7 June 2014.
  17. "Somethin' Else to produce Kermode and Mayo film show | News | Broadcast". Broadcastnow.co.uk. 2011-06-01. Retrieved 2015-03-02.
  18. John Plunkett. "Gardeners' Question Time repotted to new production company | Media". The Guardian. Retrieved 2015-03-02.
  19. "Absolut, "silverpoint", Punchdrunk, Somethin' Else". www.campaignlive.co.uk. Retrieved 2015-11-04.
  20. "Sky Arts hunts for Guitar Star". www.broadcastnow.co.uk. Retrieved 2015-11-04.
  21. "Somethin' Else hires Kerr and Rivers for new content focus". www.campaignlive.co.uk. Retrieved 2015-11-04.
  22. Holmwood, Leigh. "Tom Barnicoat to join Somethin' Else board". the Guardian. Retrieved 2015-11-04.
  23. "Somethin' Else appoints Jon Wilkins as a non-executive director". The Drum. http://www.thedrum.com. Retrieved 2015-11-04. External link in |publisher= (help)
  24. "Gilles Peterson - Media centre". BBC. Retrieved 2015-03-02.
  25. "BBC Radio 4 - Gardeners' Question Time". Bbc.co.uk. Retrieved 2015-03-02.
  26. "Essential Classics - Media centre". BBC. Retrieved 2015-03-02.
  27. "Podcasts and Downloads - 1914: Day by Day". BBC. Retrieved 2015-03-02.
  28. "Jazz on 3 - Media centre". BBC. Retrieved 2015-03-02.
  29. Piers Bradford. "Radio 1 announces results from its commissioning rounds - Media centre". BBC. Retrieved 2015-03-02.
  30. "The Kitchen Cabinet - Media centre". BBC. Retrieved 2015-03-02.
  31. "Press Office - Network Radio Programme Information BBC Week 31 Sunday 31 July 2011". BBC. 2014-09-24. Retrieved 2015-03-02.
  32. "BT's Genie Internet and Somethin' Else launch the XY network the world's first mobile Internet entertainment network". M2.com. 2001-08-01. Retrieved 2015-03-02.
  33. "Foxy Bingo case study by Somethin' Else on". Creativebrief.com. Retrieved 2015-03-02.
  34. "launches new interactive drama Footballers United - Media centre". BBC. 2014-11-28. Retrieved 2015-03-02.
  35. Mark Sweney. "Micklethwait: 'Merkel listens to the Economist's audio app in the car' | Media". The Guardian. Retrieved 2015-03-02.
  36. Richards, Chris (2014-02-20). "Brit Awards 2014: Twitter reveals bash is most tweeted about TV show EVER in the UK - Mirror Online". Mirror.co.uk. Retrieved 2015-03-02.
  37. Mark Sweney. "Brit Awards was most tweeted about television show in UK | Media". The Guardian. Retrieved 2015-03-02.
  38. Eames, Tom (2014-02-20). "Brit Awards 2014 is the UK's most-tweeted-about TV show ever - TV News". Digital Spy. Retrieved 2015-03-02.
  39. "Brit Awards were the most tweeted about UK TV show". Telegraph. Retrieved 2015-03-02.
  40. "BBC Radio 4 and 6 Music hire Somethin' Else for social media | Advertising news | Campaign". Campaignlive.co.uk. 2014-04-15. Retrieved 2015-03-02.
  41. "Oculus Rift Archives". Visualise. 2014-11-25. Retrieved 2015-03-02.
  42. Pippa Considine (2013-04-08). "News & Comments". Televisual. Retrieved 2015-03-02.
  43. "BBC Latest News - Doctor Who - BBC releases The Doctor and the Dalek coding game for tablets". Bbc.co.uk. Retrieved 2015-03-02.

External links

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