SmarTone

SmarTone Telecommunications Holdings Limited
Mobile telecommunication
Industry Mobile broadband services and fixed fibre broadband services
Founded 1992
Headquarters Hong Kong, China
Key people

Raymond KWOK Ping-luen, Chairman & Non-Executive Director

Anna YIP, CEO & Executive Director[1]
Number of employees
 2,128 (30 Dec 2015)[2]
Parent Sun Hung Kai Properties
Website Hong Kong: http://www.smartone.com　
Macau: http://www.smartone.com/mo/

SmarTone Telecommunications Holdings Limited (Chinese: 數碼通) (0315.HK) is a major telecommunications company, with operating subsidiaries in Hong Kong and Macau. SmarTone provides voice, multimedia and mobile broadband services through its territory-wide 4G and 3G networks, as well as fixed fibre broadband services for the consumer and corporate markets.[3]

Company overview

The company is a mobile phone operator in Hong Kong. It provides service on GSM-900, GSM-1800, W-CDMA (on the 2100 MHz frequency) and LTE-2600 with the brand SmarTone.

The company is a wholly owned subsidiary of SmarTone Telecommunications Holdings Limited SEHK: 0315. 67%[4] of its stake is held by Sun Hung Kai Properties. SmarTone Mobile Communications Limited also holds 72% stake in SmarTone Macau. Anna Yip is the Chief Executive Officer of the Company.

SmarTone has 31 stores in Hong Kong, including 8 on the Hong Kong Island, 11 in Kowloon and 12 in the New Territories.[5]

History

SmarTone was launched by Sun Hung Kai Properties and ABC Communications in 1992. It started operations in March 1993. It used to have another branding EXTRA for its GSM-1800-only packages obtained by the acquisition of P Plus Communications in March 1998. The brand EXTRA ended in 2002 and was merged into SmarTone’s dual-band network.[6]

A new branding "SmarTone-Vodafone" was officially launched in April 2005, following a partnership agreement with Vodafone in December 2004. This brand name was used only in Hong Kong. SmarTone retained its original brand name in Macau.

On 19 September 2011, SmarTone Telecommunications Holdings Limited announced that it would not renew its marketing co-operation with Vodafone and reverted its brand to SmarTone from December 2011.[7]

Network Development[8]

Hong Kong

2G

3G

4G

Macau

2G

3G

4G

Awards[10]

Service Plans[11]

SmarTone offers a range of fixed data allowance options to suit different customer needs:

In June 2016, SmarTone introduced its new Flexi-switch service, giving customers time to better understand their actual data usage, and the flexibility to change their plan once within the first three months of a new mobile subscription.[12]

For the latest updates on service plans, please visit SmarTone Hong Kong's website.[13]

Data Roaming Services [14]

To suit the needs of business and leisure travellers, SmarTon offers different data roaming products:

Exclusive services

SmarTone’s exclusive services include: Call Guard, Add-on Numbers, HealthReach, loop and Spend it. These services can be used on smartphones and tablets of the iOS, Android and Windows Phone platforms.[15]

SmarTone also offers support to customers such as powerbank free rental, free phone content transfer service, SmarTone Screen Replace™ and mobile devices repair service.[16]

Membership Programme

SmarTone has a membership programme named PriorityPlus™ for its elite customers. Membership is valid for 12 months. The company invites eligible customers to become a member of PriorityPlus™, or renews their membership, based on their cumulative eligible spend within the past rolling 12 months has met the qualifying spending level of the PriorityPlus™ membership tier.[17]

Online Store

In February 2016, SmarTone launched its online store at shop.smartone.com, bringing consumers smartphones and accessories from brands internationally, as well as prepaid travel data card and stored-value SIMs for use in Hong Kong.[18]

See also

References

This article is issued from Wikipedia - version of the 11/16/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.