Share a Coke

Share a Coke bottles with different names on them

Share a Coke is a debranding multi-national campaign in the mid 2010s created by Damian Damjanovski while at Ogilvy&Mathers in Sydney Australia for Coca-Cola, (Australia 2011, Great Britain and Ireland 2013, United States and Canada 2013, México and Colombia 2014, Brazil 2015) where "Coca-Cola" is removed from the bottle on one side, and replaced by the phrase "Share a Coke with" followed by a person's name.[1][2] The campaign, which uses a list containing 250 of the country's most popular names (generic nicknames and titles are also used in some cases), aims to have people go out and find a bottle with their name on it, then share it with their friends.[1][3] Users with more unusual names can custom-order a "Share a Coke" bottle with their name from the Coca-Cola Web site.

References

  1. 1 2 "Share a Coke FAQs". Coca-Cola Great Britain. Retrieved 12 August 2013.
  2. ↑ Hongo, Hudson (7 August 2014). "Coke Bottles List Every Name from "Mambo No. 5" in Fake, Bad Photo". Gawker-Antiviral. Retrieved 8 August 2014.
  3. ↑ Fisher, Lucy (6 August 2013). "Debranding: why Coca-Cola's decision to drop its name worked". The Guardian. Retrieved 12 August 2013.
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