Semillitas

Semillitas
Launched May 15, 2010 (2010-05-15)
Owned by SomosTV
Picture format 480i (SDTV)
Country United States
Language Spanish
Broadcast area United States, Puerto Rico, Panama, and Central America.
Headquarters Miami, Florida
Sister channel(s) ViendoMovies
Website www.semillitas.tv
Availability
IPTV
Verizon FiOS 1723 (SD)

Semillitas is a United States Pay TV channel owned by the media company SomosTV, headed by Luis Villanueva. The channel is aimed at the Hispanic toddlers and 3-14 children with the objective of preserving Hispanic cultural roots and language through entertaining and violence free programming, specifically animation. Semillitas offers culturally relevant programming in neutral Spanish 24-hours a day.[1][2]

History

In 2010, Semillitas was launched by Somos TV. Semillitas is oriented to Hispanic toddlers and pre-teens and preschool aged children with the objective to help preserve the language and cultural heritage.[3] Semillitas offers violence free, comedy and stop-motion rich branded animation content from Latin America and international markets. Hispanic children from 0 to 14 years of age make up a substantial segment of this age group in the United States.[4] According to the 2000 United States Census, of the population group aged 0 to 14 years in the United States, 27% are Hispanic reaching above 50% in some states such as California, New Mexico, and main cities in Texas, Arizona, Nevada and Colorado. Hispanic children in the United States move between two cultures, at home, parents preserve their heritage and language; while in school, they assimilate into American culture and language.[5] Semillitas through programming, supports parents in teaching their children their first footsteps in academic subjects, such as letters, colors, numbers, etc. as well as, preserving traditional elements such as tales and songs, produced in-house.[2] On October 24, 2011, Verizon FiOS added the channel on the lineup on 1723.

Programming

The Adventures of Paddington Bear, Angelina Ballerina, Meteor and the Mighty Trucks, The Adventures of Bottle Top Bill, Alex, Animal Stories, Ava Riko Teo, Baby Bilingual, Bali, Boom and Reds, Brainy Baby, Buttercup Wood, ClayPlay, Cocomon, Construction Site, Danny and Daddy, Dive Olly Dive, Shape, The Gloops, Guess with Jess, Hello Boobooto, The Hoobs, Kiri the Clown, La Tortuga Taruga, Lazy Lucy, Lenny and Tweek, Lunar Jim, Magic Wonderland, Monkey See, Monkey Do, Pim & Pam, Recorcholis y Corchitos, SamSam, Tales of the Greenery, Tork, Tumoya Island, 1, 2, 3 a Jugar, Uki, Wimzie's House, The Wubbulous World of Dr. Seuss and Zumbers. Semillitas latest addition to its programming, is Olivia. “Olivia” is a 26 episode animated series produced by Chorion and based on the famous book of the same name written by Ian Falconer. This prestigious program has won multiple awards including a silver medal in “Parents Choice Award” due to their stories and positive characters. The series has been widely distributed in territories such as England, Ireland, USA, Canada, Brazil and throughout Latin America.

Semillitas has become an ally for Hispanic parents through its programming and content. This approach complements the channel's strategy, its multi-platform rights capacity and its ability to offer parents useful services in all media environments.[1][2] The channel is carried by the main cable and Telco companies in the U.S, Panama, and Central America and also part of the NCTC's (National Cable Television Cooperative) offering for cable operator. NCTC is responsible for acquiring programming and hardware for almost 1000 affiliated companies that own and operate cable systems in the U.S.[6] Semillitas offers its subscribers a Free VOD Service available in all its carriers.

Market

Semillitas is currently available in the United States, Puerto Rico, Panama and Central America.[1] The content of Semillitas has been selected within range of educational and entertaining programming for this age group. The programming promotes the relevance of culture and importance of family ties within the Hispanic community.[5] Semillitas is currently available in Verizon, Cablevision, Charter, Liberty Puerto Rico, RCN, MTA COMMTS., MI Connection, Advanced Cable, Easton Utilities, D&P Cable, Schurz COMM., Cable Onda (Panama), Tigo (Costa Rica, El Salvador, Honduras, y Guatemala).

News feed

Semillitas launched its news feed Notipeques that collects and distributes news gathered from international wires with relevant content related to education, health, nutrition and children, as well as general topics. The news can be accessed through the channel's official website (www.semillitas.tv), the feed is also available as RSS (Really Simple Syndication), a format to distribute frequently updated content and make it easily accessible to blogs and other news services. Notipeques can also be accessed through Semillitas’s Facebook and Twitter pages.[7]

References

  1. 1 2 3 Spero Canton (December 2010). "Comcast Launches 'Semillitas,' a Spanish Language Channel That Caters to Preschoolers". PRNewswire. Retrieved 2011-08-08.
  2. 1 2 3 "COMCAST LAUNCHES "SEMILLITAS"". Comcast South Florida. January 2011. Retrieved 2011-08-08.
  3. ↑ "Comcast Launches A Spanish Language Channel 'Semillitas' in Florida East Coast Region". Satellite Television News. December 2010. Retrieved 2011-08-08.
  4. ↑ Lisa Barder (March 2010). "VeneMovies & Semillitas, Two New 24-Hour Spanish Language Channels, Added to RCN's Hispanic Cable TV Program Packages". marketwire. Retrieved 2011-08-08.
  5. 1 2 Conor Dougherty (April 2011). "New Faces of Childhood". The Wall Street Journal. Retrieved 2011-08-09.
  6. ↑ "SOMOSTV Signs for Broad Distribution of Semillitas and VeneMovies in the US". ttvmedianews. 2010. Retrieved 2011-08-08.
  7. ↑ "Apoyo al hogar hispano desde Semillitas con Notipeques". todotvnews. May 2010. Retrieved 2011-08-09.
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