Seeding agency

A seeding agency or viral seeding agency is a social media advertising agency which places viral content like videos, articles, pictures and apps on web properties that are high in traffic.^[1] This is done with the goal of making branded content visible and viral. A seeding agency specializes in fast, event related marketing that focuses on current trends and news. This techniques can be used by businesses, organizations, brands and people like sportsmen^[2] or media personalities.^[3] Seeding marketing will is a part of viral marketing strategy.^[4] Seeding agencies will usually charge customers based on cost per action performed by visitors. This way of compensation is used since this form of marketing is hard to track and results vary from campaign to campaign.

See also

• Digital marketing
• Marketing buzz
• Seeding trial
• Viral Marketing Research
• Viral messages

References