Scrubbing Bubbles

Scrubbing Bubbles
Product type Bathroom Cleaner
Owner S. C. Johnson & Son (1997)
Country United States
Introduced 1968 (1968) (as Dow Bathroom Cleaner)
Markets North America
Previous owners Dow Chemical Company (1968-1997)
Tagline We work hard. That's so you don't have to!
Website scrubbingbubbles.com

Scrubbing Bubbles is a brand of bathroom cleaner produced by S. C. Johnson & Son.

The product was originally named Dow Bathroom Cleaner, after its manufacturer at the time, the Dow Chemical Company. After Dow sold some of its consumer product lines to S.C. Johnson in 1997, the product had to be rebranded, and took the name of its longtime "Scrubbing Bubbles" mascots, anthropomorphic bubbles with brush bristles on their undersides.

In the 1970s, the popular commercials featured Paul Winchell, (best known as the voice of Tigger in Winnie the Pooh cartoons), as the voice of the leader of the Scrubbing Bubbles (the leader would later return as "Scrubby" in the future commercials).[1] The commercials and animation were done by animator Tissa David. The ad campaign was created by the advertising agency of Della Femina Travisano and Partners.

In 1995, pranksters at MIT placed the Scrubbing Bubbles characters[2] on the exterior glass on the side of the school's Media Lab building to celebrate the Media Lab's tenth anniversary.

References


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