Schick (razors)

Schick
Product type Personal care
Owner Edgewell Personal Care
Country United States
Introduced 1926
Related brands Wilkinson Sword
Markets 20 countries
Previous owners Warner-Lambert
Pfizer
Energizer Holdings
Tagline "Free your skin"
Website www.shaving.com

Schick is a brand of personal care and safety razors owned by Edgewell Personal Care. The company was founded in 1926 and was purchased by Energizer in 2003 from Pfizer. On July 1, 2015, Energizer split into two companies with Schick falling under Edgewell Personal Care.

History

Schick was founded in 1926 by Jacob Schick as the Magazine Repeating Razor Company.[1] That same year, Schick introduced its highly successful single blade safety razor system, that stored twenty blades in a steel injector.[2] Schick sold the company in 1928 to start another unrelated company bearing his name which marketed his newly invented electric shavers.

While second in sales to Gillette globally, Schick is the top selling brand of safety razors and blades in Japan.[3] The Schick brand is used in North America, Australia, Asia and Russia. In Europe, Edgewell sells the same products under the Wilkinson Sword brand.

Schick also markets shaving gels.

Products

Schick Intuition Plus (body painting)

References

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