Sarah Banet-Weiser

Sarah Banet-Weiser at USC Annenberg, 2015

Sarah Banet-Weiser is an academic and author. She is a professor at the University of Southern California.[1] In July 2014, Banet-Weiser became director of the USC Annenberg School for Communication.[2]

Professional work

In 2012, Banet-Weiser's book, Authentic™: The Politics of Ambivalence in a Brand Culture, was released. The book looks at consumerism and brands. The book was reviewed in Slate.[1] Her work has been featured in the Wall Street Journal, Media, Culture & Society, Journal of Consumer Culture.[3][4][5]


  1. 1 2 Ford, Paul. "Authentocracy in America". The Slate Book Review. Slate. Retrieved 19 July 2013.
  2. Parker, Gretchen. "SARAH BANET-WEISER TO LEAD USC ANNENBERG'S SCHOOL OF COMMUNICATION, STARTING IN 2014-15". University of Southern California. Retrieved 7 March 2015. External link in |website= (help)
  3. Banet-Weiser, Sarah. "The Importance of Building Your Own Brand". Books. Wall Street Journal. Retrieved 19 July 2013.
  4. Denison, Rayna (January 2009). "Book Review: Sarah Banet-Weiser, Kids Rule! Nickelodeon and Consumer Citizenship. Durham, NC and London: Duke University Press, 2007" (PDF). Media, Culture & Society. 31 (1): 167. doi:10.1177/01634437090310011002. Retrieved 19 July 2013.
  5. Aidman, Amy (July 2008). "Book Review: Sarah Banet-Weiser, Kids Rule! Nickelodeon and Consumer Citizenship." (PDF). Journal of Consumer Culture. 8 (2): 276. doi:10.1177/14695405080080020503. Retrieved 19 July 2013.


External links

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