Sailor Moon (anime)

This article is about a television series started in 1992. For the 2014 web series set in the separate continuity, see Sailor Moon Crystal.
Sailor Moon

Sailor Moon logo
(Bishōjo Senshi Sērāmūn)
Genre Magical girl
Anime television series
Pretty Soldier Sailor Moon
Directed by Junichi Sato
Produced by Iriya Azuma
Kenji Ōta
Written by Sukehiro Tomita
Music by Takanori Arisawa
Studio Toei Animation
Licensed by
DiC (1990s), ADV Films (2000s), Viz Media (2014–present)
Network TV Asahi
English network
Original run March 7, 1992 (1992-03-07) February 27, 1993 (1993-02-27)
Episodes 46
Anime television series
Pretty Soldier Sailor Moon R[1][2]
Directed by Junichi Sato (episodes 1–13)
Kunihiko Ikuhara (episodes 14–43)
Produced by Iriya Azuma
Kenji Ōta
Written by Sukehiro Tomita
Music by Takanori Arisawa
Studio Toei Animation
Licensed by
DiC (1990s), ADV Films (2000s), Viz Media (2014–present)
Network TV Asahi
English network
Original run March 6, 1993 (1993-03-06) March 12, 1994 (1994-03-12)
Episodes 43
Anime television series
Pretty Soldier Sailor Moon S[3][4]
Directed by Kunihiko Ikuhara
Produced by Iriya Azuma
Kenji Ōta
Written by Yoji Enokido
Music by Takanori Arisawa
Studio Toei Animation
Licensed by
Geneon Entertainment (2000s), Viz Media (2014–present)
Network TV Asahi
English network
Original run March 19, 1994 (1994-03-19) February 25, 1995 (1995-02-25)
Episodes 38
Anime television series
Pretty Soldier Sailor Moon SuperS[5][6]
Directed by Kunihiko Ikuhara
Produced by Iriya Azuma
Toshihiko Arisako
Kenji Ōta
Kōichi Yada
Written by Yōji Enokido
Music by Takanori Arisawa
Studio Toei Animation
Licensed by
Geneon Entertainment (2000s), Viz Media (2014–present)
Network TV Asahi
English network
Original run March 4, 1995 (1995-03-04) March 2, 1996 (1996-03-02)
Episodes 39
Anime television series
Pretty Soldier Sailor Moon: Sailor Stars[7][8]
Directed by Takuya Igarashi
Produced by Toshihiko Arisako
Kenji Ōta
Kōichi Yada
Written by Ryota Yamaguchi
Music by Takanori Arisawa
Studio Toei Animation
Licensed by
Viz Media (2014–present)
Network TV Asahi
Original run March 9, 1996 (1996-03-09) February 8, 1997 (1997-02-08)
Episodes 34
Anime films

Sailor Moon[9][10] (Japanese: 美少女戦士セーラームーン Hepburn: Bishōjo Senshi Sērā Mūn, lit. Pretty Soldier Sailor Moon) is a 1992-97 Japanese anime television series produced by Toei Animation. It adapts most of the 52 chapters of the original manga of the same title written by Naoko Takeuchi that was published from 1991 to 1997 in Nakayoshi. Sailor Moon first aired in Japan on TV Asahi from March 7, 1992 to February 8, 1997 before being dubbed into various territories around the world, including the United States, Australia, Europe and Latin America.

The series follows the adventures of the protagonist Usagi Tsukino, a middle school student who is given the power to become the titular Sailor Soldier. Joined by other Sailor Soldiers, Usagi defends the planet against an assortment of evil villains. The anime also parallels the maturation of Usagi from an emotional middle school girl to a responsible young adult.

Due to the success of the anime in the United States, the manga comprising its story was released by Tokyopop. Additional manga works, called animanga, were released which adapt the animation to manga form. Sailor Moon's popularity has spawned numerous releases which have come to represent most of the content in the Sailor Moon universe, including 3 films, 39 video games, and numerous soundtracks stemming from this material. A second animated adaptation, Sailor Moon Crystal, began streaming worldwide in July 2014 onwards.


Sailor Moon (1992–1993)

A 14-year-old young schoolgirl named Usagi Tsukino meets a talking cat named Luna. Luna gives Usagi the ability to transform into her magical alter ego — Sailor Moon — tasked with locating the moon princess and battling the evil forces of the Dark Kingdom. The Dark Kingdom — led by Queen Beryl — summons various monsters called Youma in order to sap energy from humans and feed it to an evil entity known as Queen Metaria. They also seek the Silver Crystal (「幻の銀水晶」 Maboroshi no Ginzuishō, lit. "Phantom Silver Crystal"), a gem capable of limitless power.

Usagi Tsukino transforms into Sailor Moon for the first time.

As Usagi battles against the Dark Kingdom, she is joined by other girls also awakening as Sailor Soldiers: the timid but intelligent Ami Mizuno (Sailor Mercury), the hot-headed miko Rei Hino (Sailor Mars), the tomboyish but romantic Makoto Kino (Sailor Jupiter), and the aspiring idol Minako Aino (Sailor Venus). Minako is joined by Artemis, her feline advisor and Luna's partner. The Sailor Soldiers are often supported by the mysterious Tuxedo Mask whose civilian form is Mamoru Chiba, a college student with whom Usagi eventually becomes romantically involved.

After continually thwarting the Dark Kingdom and defeating several of its generals, Usagi awakens as the moon princess — Princess Serenity — and acquires the Silver Crystal. However, Mamoru is captured by the Dark Kingdom and brainwashed to work for them. The Sailor Soldiers learn of their past lives on Silver Millennium, an ancient kingdom on the moon. The Sailor Soldiers served as Serenity's friends and bodyguards, and Serenity fell in love with a prince from Earth named Endymion (Mamoru's past identity). However, the Dark Kingdom attacked and destroyed Silver Millennium, resulting in the deaths of Serenity, Endymion, and the Sailor Soldiers. Serenity's mother — Queen Serenity — used the power of the Silver Crystal to vanquish Queen Metaria and end the war. She also used the crystal to send the fallen into the future to be reborn on Earth, hoping to give them a second chance at peace.

The Sailor Soldiers eventually pinpoint the location of the Dark Kingdom at the North Pole and travel there. However, Usagi's friends are killed trying to protect her from Queen Beryl's monsters. Usagi faces Mamoru alone and is forced to strike him down. Using the Silver Crystal, she then faces Queen Beryl (who has fused with Queen Metaria). Defeating her with the help of the fallen Sailor Soldiers spirits and the Silver Crystal's power. She then uses the last of the Silver Crystal's power to resurrect the Sailor Soldiers and Mamoru with one wish that they all get to live normal lives again. Everything on Earth is returned to normal, and no one (but Luna and Artemis) retain any memories of these events.

Sailor Moon R (1993–1994)

Some time later, a pair of extraterrestrials named Ail and Ann descend onto Earth with the Hell Tree which feeds on human energy. Ail and Ann summon monsters from cards — called Cardians — to prey on humans. In order to defend against these attacks, Luna and Artemis restore the Sailor Soldiers' memories. Eventually, Ail and Ann are defeated, see the error of their ways, and return to space with the Makai Tree. During these events, Mamoru is able to reclaim his lost memories and begins a romantic relationship with Usagi.

Shortly after these events, a pink-haired girl named Chibiusa falls from the sky. Chibiusa traveled from the future in order to find the Silver Crystal and use it to save her parents. She is followed by the Black Moon Clan, a new enemy force that is trying to kill her. Eventually, the Sailor Soldiers and Tuxedo Mask travel with Chibiusa to the future where Usagi rules Crystal Tokyo as Neo-Queen Serenity. They learn that Chibiusa is actually Usagi and Mamoru's future daughter, and they also meet Sailor Pluto who guards the Door of Space-Time. Eventually, the Sailor Soldiers battle against Wiseman, a dark force that was manipulating the Black Moon Clan with the intention of destroying Earth. Chibiusa is able to summon the Silver Crystal of the future and aids in the destruction of Wiseman. Afterwards, Chibiusa returns to her own time, now freed from the Black Moon Clan's corruption.

Sailor Moon S (1994–1995)

Some time later, the Sailor Soldiers encounter the Death Busters, an evil organization that is summoning monsters called Daimons to steal Heart Crystals from humans. Their intention is to locate three specific Heart Crystals that contain special Talismans. Joining the Sailor Soldiers are Haruka Tenoh and Michiru Kaioh, who operate as Sailor Uranus and Sailor Neptune respectively. The two are also seeking the Talismans for different purposes and come into conflict with the other Sailor Soldiers. Sailor Pluto returns to the present day as Setsuna Meioh; Chibiusa also returns, now donning her own magical girl identity of Sailor Chibi Moon.

The Death Busters eventually discover that Haruka and Michiru hold two of the Talismans and acquire them at the cost of their lives, but Setsuna — who holds the third — revives them. The Talismans create the Holy Grail, allowing Usagi to acquire a second form: Super Sailor Moon. The Death Busters' intentions then change to harvesting Heart Crystals en masse to resurrect the malevolent entity known as Mistress 9. Chibiusa also befriends a sickly girl named Hotaru, unaware that she is the daughter of the Death Busters' leader, Professor Tomoe. Unknown to her, Hotaru is also Sailor Saturn, a Sailor Soldier capable of destroying and rebirthing entire planets. Haruka, Michiru and Setsuna fear that her awakening will result in Earth's destruction and plead for Usagi to kill her.

Mistress 9 is revealed to have been residing within Hotaru's body and awakens upon stealing Chibiusa's Heart Crystal. She then tricks Usagi into handing over the Holy Grail, allowing her to summon Pharaoh 90 to destroy the Earth. Hotaru awakens as Sailor Saturn and intends to sacrifice herself to stop Pharaoh 90, but Usagi is able to activate her Super form to both destroy Pharaoh 90 and rescue Hotaru. Afterwards, Hotaru is reborn as a baby and returned to her father, now freed from the influence of the Death Busters.

Sailor Moon Super S (1995–1996)

Chibiusa remains in the present day to train as a Sailor Soldier. She meets an alicorn named Pegasus who forms a secret relationship with her through her dreams. Pegasus also aids the Sailor Soldiers by upgrading them to permanent Super forms and lending his power when summoned by Chibiusa. The new powers are used to combat the Dead Moon Circus, a mysterious circus troupe that targets humans with beautiful dreams. By looking into their Dream Mirrors, they hope to find the dream in which Pegasus is hiding, believing Pegasus possesses the Golden Crystal. With this crystal, the Dead Moon Circus's ruler — Queen Nehelenia — can be freed from the mirror she was sealed in.

Queen Nehelenia was once a queen of her own kingdom that was absorbed by vanity. In fear of losing her beauty, she consumed the dreams of her subjects to stay young. She sought the Golden Crystal in the possession of a priest named Helios (Pegasus's true form) and was sealed within a mirror by Queen Serenity as a result. Queen Nehelenia formed the Dead Moon Circus and used Zirconia as a proxy to track Pegasus down. Although she obtains the Golden Crystal, she is betrayed by the Amazoness Quartet who gives the crystal to Chibiusa. Using the crystal, Queen Nehelenia is defeated and begins to wither with age, forcing her back into the mirror she was once sealed within. Helios returns to his home world of Elysion.

Sailor Moon Sailor Stars (1996–1997)

Queen Nehelenia returns when Sailor Galaxia frees her and encourages her to seek revenge against the Sailor Soldiers. She targets Mamoru and places a curse on him that will ultimately kill him and erase Chibiusa from existence. The Sailor Soldiers enter Queen Nehelenia's nightmare dimension to stop her. Usagi eventually comes to pity Queen Nehelenia's plight and is able to rid her of her negativity by activating her final form, Eternal Sailor Moon.

Shortly after these events, Mamoru leaves for the United States to study abroad while Usagi and her friends enter high school. Chibiusa also returns to her own time. A group of enemies called the Sailor Animamates — led by Sailor Galaxia — begin targeting humans for their Star Seeds (which serve as a human's life force). Usagi is also aided by the Sailor Starlights — Kou Seiya (Sailor Star Fighter), Kou Taiki (Sailor Star Maker), and Kou Yaten (Sailor Star Healer) — who disguise themselves as an idol group named the Three Lights. The Starlights are searching for their ruler, Princess Kakyuu. A young girl — nicknamed Chibichibi because of her inability to say anything other than "chibi" — also appears and begins living with Usagi.

Sailor Galaxia's past is eventually revealed. She once ended the Sailor Wars by sealing Chaos — the source of all malice — within her body. Unable to resist Chaos's influence, she separated her Star Seed from her body, and it took the form of Chibichibi. Sailor Galaxia steals the Star Seeds of Usagi's companions, resulting in their deaths. This includes Mamoru who was targeted before he arrived in the United States. Chibichibi transforms into the Sword of Sealing and urges Usagi to kill Sailor Galaxia. However, Usagi instead uses the kindness in her own heart to free Sailor Galaxia of Chaos's corruption, effectively resurrecting all of the Sailor Soldiers whose Star Seeds were taken. With normalcy restored, Usagi and Mamoru shares a kiss under a full moon.

Production and broadcasting

Further information: List of Sailor Moon episodes

Naoko Takeuchi developed the Sailor Moon anime for one season. Due to the season's popularity, Toei Animation asked Takeuchi to keep drawing her manga. At first, she struggled with developing another storyline to extend the series due to Toei's request. The basic idea of the second season, introducing the daughter of Sailor Moon from the future, came from her editor, Fumio Osano.[11] Sailor Moon is adapted from the 52 chapters of the series which was published in Nakayoshi from 1991–1997 and was directed by Junichi Satō, Kunihiko Ikuhara and Takuya Igarashi.[12] It premiered in Japan on TV Asahi on March 7, 1992, taking over the timeslot previously held by Goldfish Warning!, and ran for 200 episodes until its conclusion on February 8, 1997.

Because the manga was often published during the anime's production, the anime would only lag the manga by a month or two.[13] As a result, "the anime follows the storyline of the manga fairly closely."[14] Takeuchi has stated that due to Toei's largely male production staff, she feels that the anime version has "a slight male perspective."[14]

Sailor Moon sparked a highly successful merchandising campaign of over 5,000 items,[15] which contributed to demand internationally and translation into numerous languages. Sailor Moon has since become one of the most famous anime properties in the world.[16][17] Due to its resurgence of popularity in Japan, the series was rebroadcast on September 1, 2009. The series also began rebroadcasting in Italy in Autumn 2010, receiving permission from Naoko Takeuchi, who released new artwork to promote its return.[18]

Pretty Soldier Sailor Moon consists of five separate seasons, each of them called Sailor Moon, Sailor Moon R, Sailor Moon S, Sailor Moon SuperS and Sailor Moon: Sailor Stars, respectively. The seasons roughly corresponds to one of the five major story arcs of the manga, following the same general storyline and including most of the same characters.[13] Toei also developed five special animated shorts.

The anime series was sold as 20 volumes in Japan. By the end of 1995, each volume had sold approximately 300,000 copies.[19]

English dub production and broadcast

In 1995, after a bidding war with Toon Makers, who wanted to produce an American live-action/animated hybrid adaptation,[20] DIC Entertainment licensed the first two seasons of Sailor Moon for an English-language release in the United States and Canada,[21] The Mississauga-based Optimum Productions was hired to dub the anime. Bob Summers wrote a new background score. DIC had mandated edits to content and length to comply with North American broadcast standards and practices, which reduced the first 89 episodes to 82. Their adaptation was created to capitalize on the success of Mighty Morphin Power Rangers.[22][23]

The series premiered in Canada on August 28, 1995 on YTV and in first-run syndication in the U.S. on September 11, airing for 65 episodes until November 28, 1995. Despite moderate success in Canada, the U.S. airing struggled in early morning "dead" timeslots;[24] the series originally aired in the U.S. in morning and afternoon timeslots which Anne Allison describes as unsuitable for the target audience.[22] The series was eventually cancelled due to low ratings.[25][26] In response, a fan petition that garnered over 12,500 signatures was created.[27] In 1997, re-runs of the cancelled dub began airing on USA Network. That same year, production on the series' English dub was resumed with the last 17 episodes of the second season, Sailor Moon R, and was broadcast in Canada from September 20 to November 21, 1997 to wrap up lingering plot lines.[28] The series finished airing on YTV in January 2004.

On June 1, 1998, reruns of the series began airing on Cartoon Network's weekday afternoon programming block, Toonami. Due to the success of these reruns, the remaining seventeen episodes also aired on the block. In 1999, Cloverway Inc. once again contracted Optimum Productions to produce English-language adaptations of Sailor Moon S and Sailor Moon SuperS, with Pioneer Entertainment handling home video distribution. This dub featured less censorship and was first broadcast on YTV in Canada, and later on Toonami in the United States. The dub finished airing on Toonami on September 13, 2002; in 2003, ADV and Pioneer lost the distribution rights to the first 159/166 episodes, as well as the three films.[29]

Due to the series' resurgence of popularity in Japan, re-runs of the Sailor Moon series began on September 1, 2009 on Animax.[18] In 2010, Toei negotiated to license and broadcast Sailor Moon in Italy on Mediaset, resulting in an international revival.[30] Later, Toei licensed Sailor Moon episodes to countries which the show has not been aired before. On May 16, 2014, North American manga and anime distributor Viz Media announced that it had acquired the Sailor Moon anime series, as well as the three films and specials for an English-language release in North America, allowing Viz to restore the removed content from the first 89 episodes. The Studio City, Los Angeles-based Studiopolis was also hired by Viz to re-dub the entire series.[31][32] The series began streaming in the United States on Neon Alley and Hulu on May 19, 2014,[31] and in Canada on Tubi TV on July 15, 2016.[33] On November 28, 2014, Australian manga and anime publisher Madman Entertainment announced that they had re-acquired the rights to the "Sailor Moon" anime series for Australia & New Zealand and will release the series in uncut format with the Viz Media English adaptation in 2015.[34] Madman Entertainment had previously held the Australian licence for Sailor Moon on VHS & DVD until DiC lost the English-language rights.


During the original North American airing, some bathing scenes involving brief nudity were censored.

Sailor Moon's original North American release was the subject of heavy editing which resulted in large amounts of removed content and alterations that greatly changed the original work.[35] Much of these changes included altering every aspect of the show from character names, clothing, scenes and dialogue of the show. Some scenes of brief nudity and bathing were also censored,[36] and any type of violence including violence against children were also removed.[22][37] Homosexual characters, including Zoisite, Fisheye, Sailor Uranus, and Sailor Neptune were also censored, with the former two's gender changed from male to female, and the latter two being explained as relatives rather than lovers.[38]

Viz and Studiopolis's 2014 redub addressed many of the censorship issues that was originally produced by Optimum Productions and required by DiC and Cloverway Inc., with the uncut releases preserving the integrity of the original Japanese release.


Takanori Arisawa composed the score for Pretty Soldier Sailor Moon. Arisawa earned the Golden Disk Grand Prize from Columbia Records for his work on the first series soundtrack in 1993. In 1998, 2000, and 2001 Arisawa won three consecutive JASRAC International Awards for most international royalties, owing largely to the popularity of Sailor Moon music in other nations.[39]

The opening theme, titled "Moonlight Densetsu" (ムーンライト伝説 Mūnraito Densetsu, lit. "Moonlight Legend"), was used for the first 166 episodes. "Moonlight Densetsu" was initially performed by DALI for the first two seasons,[40][41] and then by Moon Lips for the next two seasons.[42][43] The second opening theme, used for the remaining episodes, is Sailor Star Song performed by Kae Hanazawa.[44] The last ending theme, used for the series finale at episode 200, is Moon Lips's version of "Moonlight Densetsu".[12]

The DiC/Cloverway/Optimum English adaptation of the anime series used the melody of "Moonlight Densetsu", but with very different lyrics. At the time, it was unusual for anime theme songs to be translated, and this was one of the first such themes to be redone in English since Star Blazers.[45] The English theme has been described as "inane but catchy."[46] The Japanese theme is a love song based on the relationship between Usagi and Mamoru ("born on the same Earth"), whereas the English Sailor Moon theme rather resembles a superhero anthem.

"Moonlight Densetsu" was released as a CD single in March 1992, and was an "explosive hit."[47] "Moonlight Densetsu" won first place in the Song category in Animage's 15th and 16th Anime Grand Prix.[48][49] It came seventh in the 17th Grand Prix, and "Moon Revenge" from Sailor Moon R: The Movie, came eighth.[50] Rashiku Ikimasho, the second closing song for SuperS, placed eighteenth in 1996.[51] In 1997, "Sailor Star Song", the new opening theme for Sailor Stars, came eleventh, and "Moonlight Densetsu" came sixteenth.[52]

Home releases

In Japan, Sailor Moon received VHS releases during its run. The first VHS was released on July 25, 1993.[53] Sailor Moon did not receive a DVD release until 2002. Mass-produced individual 6-episode DVDs were released beginning on May 21, 2002.[54]

The international home release structure of Sailor Moon is complicated by the licensing and release of the companies involved in producing and distributing the work. In North America, Buena Vista Home Video distributed part of DiC's edited dub in six VHS tapes, containing two selected episodes from the first season, between 1996 and 1997. These tapes were originally available exclusively through Toys 'R' Us stores, but later saw wider distribution in other chains. A single VHS boxset containing the first 13 episodes of Sailor Moon R was also released. ADV Films later licensed the home video rights to the first two seasons, and released the DiC episodes to VHS and DVD beginning in 2001, and later released the episodes in Japanese with English subtitles in two DVD boxsets in 2003. Pioneer Entertainment (later Geneon) held the home video rights to the third and fourth seasons, and released them to VHS in three formats (edited English dubbed, uncut English dubbed, and Japanese with English subtitles) alongside uncut bilingual DVDs beginning in 2000. They later released both seasons in collected bilingual boxsets. Both ADV and Geneon's licenses expired in 2004 and 2006 respectively.

In 2014, Viz Media announced plans to release the series in both Blu-ray Disc and DVD format, with the first set released on November 11, 2014.[55] In addition, the first twenty-three episodes of their redub premiered on the streaming sites, Hulu and Neon Alley, beginning September 5, 2014.[56] The first part of season one was released on DVD and Limited Edition Blu-ray on November 11, 2014 and the second part was released on February 10, 2015.[57][58]

The first half of Sailor Moon R was released on Blu-ray and DVD on July 14, 2015[59] and the second half of Sailor Moon R was released on Blu-ray and DVD on October 27, 2015.


During its broadcast run, three theatrical animated Sailor Moon films were produced. The films were usually released in December in accordance with the winter vacations of Japanese schools. They were typically double features paired up with other anime films, and were thus, usually an hour or less in length. The films themselves offer contradictions in both chronology and design that make them incompatible with a single continuity. The first was Sailor Moon R: The Movie in 1993, followed by Sailor Moon S: The Movie in 1994, and finally Sailor Moon SuperS: The Movie in 1995.[60][61][62]

The three films were released in the US on home video by Pioneer Entertainment, who released all three to subtitled VHS, edited dubbed VHS, and uncut bilingual DVD from 1999–2000. They were also shown on YTV in Canada and Cartoon Network in the US. All three films were later rescued for an uncut home video release by Viz Media.

Reception and legacy

Originally planned to run for only six months, the Sailor Moon anime repeatedly continued due to its popularity, concluding after a five-year run.[63] In Japan, it aired every Saturday night in prime time at 7 p.m,[15][64] and its run there was very popular, with an average viewer ratings of 11–12% for most of the series run.[15][65] Commentators detect in the anime adaptation of Sailor Moon "a more shonen tone", appealing to a wider audience than the manga, which aimed squarely at teenage girls.[66] The media franchise became one of the most successful Japan has ever had, reaching $1.5 billion in merchandise sales during the first three years. Ten years after the series completion, the series featured among the top thirty of TV Asahi's Top 100 anime polls in 2005 and 2006.[16][17] The anime series won the Animage Anime Grand Prix prize in 1993.[48] Sales of Sailor Moon fashion-dolls overtook those of Licca-chan in the 1990s; Mattel attributed this to the "fashion-action" blend of the Sailor Moon storyline. Doll accessories included both fashion items and the Sailor Soldiers' weapons.[22]

Sailor Moon has also become popular internationally. Spain and France became the first countries outside Japan to air Sailor Moon, beginning in December 1993.[60] Other countries followed suit, including Australia, South Korea, the Philippines (Sailor Moon became one of its carrier network's main draws, helping it to become the third-biggest network in the country), Poland, Italy, Peru, Brazil, Sweden and Hong Kong, before North America picked up the franchise for adaptation.[67]:10–11 In 2001, the Sailor Moon manga was Tokyopop's best selling property, outselling the next-best selling titles by at least a factor of 1.5.[68]

Critics have commended the anime series for its portrayal of strong friendships,[69] as well as for its large cast of "strikingly different" characters who have different dimensions and aspects to them as the story continues,[70] and for an ability to appeal to a wide audience.[71] Writer Nicolas Penedo attributes the success of Sailor Moon to its fusion of the shōjo manga genre of magical girls with the Super Sentai fighting teams.[66] According to Martha Cornog and Timothy Perper, Sailor Moon became popular because of its "strongly-plotted action with fight scenes, rescues" and its "emphasis on feelings and relationships", including some "sexy romance" between Usagi and Mamoru.[72] Usagi and Mamoru's romance has been seen as an archetype where the lovers "become more than the sum of their parts", promising to be together forever.[73] In contrast, others see Sailor Moon as campy[74] and melodramatic. Criticism has singled out its use of formulaic plots, monsters of the day,[75] and stock footage.[76]

Patrick Drazen states that Sailor Moon has two kinds of villains, the "monster of the day" and the "thinking, feeling humans." Although this is common in anime and manga, it is "almost unheard of in the West."[67]:284 Despite the series' apparent popularity among Western anime fandom, the dubbed version of the series received poor ratings in the United States when it was initially broadcast in syndication and did not do well in DVD sales in the United Kingdom.[77] Anne Allison attributes the lack of popularity in the United States primarily to poor marketing (in the United States, the series was initially broadcast at times which did not suit the target audience – weekdays at 9:00 a. m. and 2:00 pm). Executives connected with Sailor Moon suggest that poor localization played a role.[22] British authors Helen McCarthy and Jonathan Clements go further, calling the dub "indifferent", and suggesting that Sailor Moon was put in "dead" timeslots due to local interests.[24] The British distributor, MVM Films, attributed the low sales to the United Kingdom release being of the dub only, and that major retailers refused to support the show leading to the DVD release appealing to neither children nor older anime fans.[77]

Both the manga editorial vid and the anime series were released in Mexico twice in a quite accurate translation in Imevisión (what is now Azteca), which also aired almost complete versions of Saint Seiya, Senki, Candy Candy, Remi, Nobody's Girl, Card Captor Sakura and Detective Conan.

Due to anti-Japanese sentiment, most Japanese media other than anime was banned for several years in South Korea. A producer in KBS "did not even try to buy" Sailor Moon because the producer thought it would not pass the censorship laws, but as of May 1997, Sailor Moon was airing on KBS 2 without issues and was "enormously" popular.[78]


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