Ruth's Chris Steak House

Ruth's Chris Steak House

Industry	Restaurants
Founded	Broad Street, New Orleans, Louisiana (1965)
Headquarters	Winter Park, Florida
Number of locations	130+ steakhouses[1]
Key people	Mike O'Donnell (Chairman & CEO), Kevin Toomy (Chief Operating Officer), Ruth Fertel (founder)
Products	Food service
Number of employees	6,102 (2008)[2]
Parent	Ruth's Hospitality Group
Website	ruthschris.com

Ruth's Chris Steak House is a chain of over 100 steakhouses^[1] across the United States and in several international locations. The restaurant is regarded as an upscale fine dining establishment, marking a gradual elevation in its status since its founding in the 1960s.^[3] Ruth's Chris is currently the largest luxury steakhouse company in number of locations, operating income, and overall profit,^[4] larger than The Palm and Morton's. On May 22, 2008, the company underwent rebranding and became part of Ruth's Hospitality Group after its acquisition of Mitchell's Fish Market.^[5] The group has its headquarters in Winter Park, Florida.^[6][7]

History

The original Chris Steak House (1927–1965)

Chris Steak House was founded on February 27, 1927 by New Orleans entrepreneur Chris Matulich. It was located at 1100 North Broad Street near the New Orleans Fairgrounds Racetrack, seated 60 people, and had no parking lot. During Matulich's 38-year management, the business was sold six times, failing each time, and enabling him to buy the restaurant back cheaply from the purchasers.^[8][9]

Ownership by Ruth Fertel, 1965–1999

Acquisition, 1965

Ruth Fertel was a divorced single mother who needed money to send her teenage sons to college. Ignoring the advice of her banker, lawyer and friends, Ruth purchased the restaurant in 1965.^[10] She used her brother's restaurant, Sig's Antique Restaurant in Port Sulphur, LA, along with family recipes to lay the foundation for her restaurant.^[11] She initially planned to raise just $18,000 to cover the purchase price, until it was pointed out to her that she would need an additional $4,000 to cover the cost of renovations and food.^[12] On her first day, May 24, 1965, she sold 35 steaks at $5 each.^[13]

Fertel personally took a hand in every part of the business. She had to teach herself how to butcher steak, and despite being just five-foot-two and 110-pounds, would saw up 30-pound short loins by hand until she could afford an electric band saw. She staffed her restaurant with single mothers, saying that they were hard workers and reliable. For many years, Chris Steak House was the only upscale restaurant in New Orleans with an all-female wait staff.^[13]

From the beginning her restaurant attracted local politicians as well as athletes, businessmen and reporters. Political reporter Rosemary James noted that she "would not have missed a Friday before a major election at Ruth's Chris Steak House. That was the place to be if you wanted to get some scoops."^[14] Local celebrities like Fats Domino were regulars.^[15]

Name change to Ruth's Chris Steak House, 1976

In early 1976, shortly after Fertel signed a new ten-year lease on the restaurant, a fire destroyed the building. Fertel had recently acquired a second property nearby to rent out as party space. Within seven days, she had relocated the restaurant to its new location a few blocks away at 711 North Broad Street and re-opened it, expanding to 160 seats in the process.^[13] The sales agreement with Matulich prevented her from using the original name at any other address, so she named the new restaurant Ruth's Chris Steak House in order to keep some continuity with the previous location.^[16] She admitted later to Fortune Magazine that "I've always hated the name, but we've always managed to work around it."^[17]

Expansion and franchising, 1976–1999

The first franchised restaurant was opened in 1977 by a loyal customer, Thomas J. "T. J." Moran (c. 1931-2015), in Baton Rouge, who went on to open several more franchised Ruth's Chris locations, TJ Ribs, and Ruffino’s restaurants^[18] through his company T.J. Moran Associates. Fertel noted, "All our franchisees were people who had eaten at one time or another in one of our restaurants. We never looked for franchisees. They came to us."^[13] The chain expanded rapidly over the next two decades, with 66 locations in the U.S. and overseas by mid-1998,^[19][20] and achieving over $200 million in annual revenues.^[21] This success earned Fertel a number of accolades as an entrepreneur, and the epithet The First Lady of American Restaurants or The Empress of Steak.^[15]

Acquisition by Madison Dearborn 1999–2005

In 1999, Fertel, then 72, contracted lung cancer. She sold a 79.3 percent interest in the chain in August 1999 to investment company Madison Dearborn Partners of Chicago, remaining as a shareholder until her death in 2002.^[21]

In that period, the chain expanded to 86 restaurants, including 10 overseas locations. Revenues fell to $167.8 million in 2003, before rising again to $192.2 million in 2004. ^[22]

Public company, 2005 onwards

On August 9, 2005, under President & CEO Craig Miller, Ruth's Chris Steak House became a public company following a successful IPO valuing the company at $235 million and an increase of 15 percent in first-day trading.^[23]

Relocation to Florida, 2005

In late August 2005 Hurricane Katrina devastated Greater New Orleans (see: Effect of Hurricane Katrina on New Orleans), and the chain moved its corporate headquarters to Heathrow, Florida. Like most businesses in the city, two of the chain's locations in the New Orleans area were forced to close because of the storm.^[24] The Metairie location has since reopened.^[25] Members of the Fertel family, particularly Ruth's son Randy, were bitterly opposed to the move. Amid much criticism by local officials and media, and on the heels of the announcement by Morton's that it would reopen its own New Orleans branch,^[26] the corporate offices announced that, due to extensive damage, the old flagship location on Broad Street would be permanently closed and donated to charity.^[27] Tulane University was the recipient of the gift, remodeling and reopening the site in 2012 as the Ruth U. Fertel/Tulane Community Health Center.^[28] In May 2008, Ruth's Chris reopened in New Orleans and is centrally located downtown in Harrah's Hotel at 525 Fulton Street.

In 2011, the corporate headquarters was relocated to its current location in Winter Park, Florida.^[29][30]

Recent expansion and current performance

Ruth's Hospitality Group logo

In February 2008, the company purchased the Mitchell's Fish Restaurant and Columbus Fish Market brands from Cameron Mitchell Restaurants for $92 million.^[31] As the recession began to bite, the acquisition was not initially successful. The stock price fell from $22 in 2006 to under $5 and company debts rose to $185 million. CFO Tom Pennison resigned, and CEO Craig Miller was ousted by the board to be replaced by Mike O'Donnell.^[32][33] O'Donnell restructured and rebranded the company, creating Ruth's Hospitality Group (RHGI) as the parent entity in May 2008, allowing each of the individual restaurant brands to have their own identity within the group. The current President and COO is Kevin Toomy, formerly owner and president of the award winning Goldcoast Seafood Grill in South Florida.

In February 2013, RHGI reported that fourth quarter sales at Ruth's Chris restaurants were up by 7.0 percent on the previous year, representing the 11th consecutive quarterly increase in sales.^[34]

Ruth's Chris continues to add new restaurants, most recently in Harrah's casino in Las Vegas in January 2013, after the previous Las Vegas location on Flamingo closed in 2009.^[35][36] The company has announced plans for 2013 that include an expansion into China,^[37] a new restaurant in Denver, CO, and four or five new franchised locations.^[34] In 2015, it was announced that the restaurant was expanding into Albuquerque, New Mexico.^[38] In 2016, Ruth's Chris opened its newest restaurant in Odenton, MD

Dining

Most restaurants are open for dinner only, although some locations also offer lunch. The dress code is usually a range from business/dressy to business casual. Most locations have private dining facilities and offer business communications via satellite. The company also offers outside catering and a wedding service through the Ruth's Weddings brand.^[39][40]

The weekday Sizzle, Swizzle, Swirl Happy Hour offers a selection of cocktails, wines, beers and bar food at a fixed price of $9.00.^[41]

Menu

The restaurant's signature is serving USDA prime steaks that are seared at 1800° Fahrenheit^[42] (982.2 °C) and served on ceramic plates heated to 500° Fahrenheit (260.0 °C). Half an ounce (1 Tbsp) of butter is added just before the plates leave the kitchen in order to create the signature 'sizzle'. Fertel firmly believed that the success of her steaks was due as much to the sound and smell of the 'sizzle' as well as the taste. "You hear that sizzle, and you think, 'I wonder if that's my steak'", she commented in an interview shortly before her death.^[43]

In addition to steaks, the restaurant also serves entrees of chicken, lamb, fish, shrimp and lobster.^[44]

Portions generally are large enough to serve two or more diners. Family style side dishes include au gratin potatoes, topped with a bechamel sauce and Cheddar cheese. Some recipes, such as the BBQ shrimp, New Orleans style creamed spinach or the sweet potato casserole, are traditional 19th century Louisiana recipes that originate with Ruth Fertel's family, particularly her great-uncle Martin, a Louisiana Delta farmer from a French-Alsatian family.^[45] Some of these recipes have been made publicly available by the family and by the company.^[46]

Also available are dessert selections, with the restaurant's signature creme brulee being a staple item throughout the chain.^[44]

In 2009,^[47] Ruth's Chris introduced their "Ruth's Classics" menu of prix fixe meals where guests choose a three-course meal; starter, entree and side, and dessert. This menu is updated seasonally every three months.^[48]

Beverages

The award-winning wine list includes over 200 wines, primarily from leading Californian vineyards such as Mondavi, Beringer and Stag's Leap. 25 or more wines are available by the glass, depending on location.^[49]

The seasonal vintage-inspired cocktail selection, introduced in 2011 by Beverage Director Helen Mackey, includes both classic and contemporary hand-crafted cocktails.^[50]

References

External links

• Ruth's Chris Official Site
• Ruth's Hospitality Group, Inc., Official Site
• Updated financials from Yahoo! Finance