RuPaul's Drag Race (season 4)

RuPaul's Drag Race
Season 4
Broadcast from January 30 (2012-01-30) – April 30, 2012 (2012-04-30)
Judges RuPaul
Michelle Visage
Santino Rice
Billy B[1]
Host(s) RuPaul
Competitors 13
Sharon Needles
Origin Pittsburgh, PA

Chad Michaels

Phi Phi O'Hara

The fourth season of RuPaul's Drag Race began airing on January 30, 2012,[2] with cast members announced November 13, 2011.[3] The winner of season four will headline Logo's Drag Race Tour featuring Absolut Vodka, wins a one-of-a-kind trip, a lifetime supply of NYX Cosmetics, a cash prize of $100,000, and the title of "America's Next Drag Superstar."[4]

Like the last season, Santino Rice & Billy B (Billy Brasfield), celebrity makeup artist and star of the HGTV mini-series Hometown Renivation, shared the same seat at the judges table alternatively, Brasfield filling in for Rice when needed.[1] Both judges appeared side-by-side in the audience during the "Reunited" episode.

The theme song playing during the runway every episode was "Glamazon" and the song played during the credits was "The Beginning", both from RuPaul's album Glamazon.

In the season finale, Sharon Needles was crowned the season's winner. Chad Michaels and Phi Phi O'Hara were the runners-up this season making it the first time in the shows history to have 2 runners-up.

Chad Michaels and Latrice Royale competed on the first season of All Stars. Latrice placed 7th/8th overall along with fellow season 3 contestant Manila Luzon. Chad won the competition.

Phi Phi O'Hara competed on the second season of All Stars. She placed 7th overall.


The drag queens who competed to be "America's Next Drag Superstar" for season four of RuPaul's Drag Race are:

(Ages and names stated are at time of contest)

Contestant Name Age Hometown Outcome
Sharon Needles Aaron Coady 29 Pittsburgh, PA Winner
Chad Michaels Chad Michaels 40 San Diego, CA Runner-Up
Phi Phi O'Hara Jaremi Carey 25 Chicago, IL Runner-Up
Latrice Royale Timothy Wilcots 39 South Beach, FL 4th Place
Kenya Michaels Omar Olivera Bonilla 21 Dorado, PR 5th Place
DiDa Ritz Xavier Hairston 25 Chicago, IL 6th Place
Willam Willam Belli 29 Los Angeles, CA 7th Place[lower-alpha 1]
Jiggly Caliente Paulo Arabejo 30 Queens, NY 8th Place
Milan Dwayne Cooper 36 New York, NY 9th Place
Madame LaQueer Carlos Melendez 29 Carolina, PR 10th Place
The Princess Adam Biga 31 Chicago, IL 11th Place
Lashauwn Beyond Jamall Jackson 21 Fort Lauderdale, FL 12th Place
Alisa Summers Alex Hernandez 23 Tampa, FL 13th Place
  1. It was revealed during episode 14 that Willam was disqualified from the competition for breaching the contract agreement.

Contestant Progress

Contestant 1 2 3 4 5 6 7 8 9 10 11 12 14
The Princess SAFEBTM2ELIM Guest
Lashauwn Beyond SAFEELIM Guest
Alisa Summers ELIM Guest
     The contestant won RuPaul's Drag Race.
     The contestants were the runners-up.
     The contestant was voted Miss Congeniality by viewers.
     The contestant won a challenge.
     The contestant was in the "best and worst" category but was ultimately chosen to be safe.
     The contestant was in the bottom two.
     The contestant was eliminated.
     The contestant won the challenge but was disqualified from the competition.
     The contestant returned as a guest for the finale episode.


Episode Contestants Song Eliminated
1 Jiggly Caliente vs. Alisa Summers "Toxic"
(Britney Spears)
Alisa Summers
2 The Princess vs. Lashauwn Beyond "Bad Girls"
(Donna Summer)
Lashauwn Beyond
3 DiDa Ritz vs. The Princess "This Will Be (An Everlasting Love)"
(Natalie Cole)
The Princess
4 Milan vs. Madame LaQueer "Trouble"
Madame LaQueer
5 Milan vs. Kenya Michaels "Vogue"
Kenya Michaels
6 Jiggly Caliente vs. Milan "Born This Way"
(Lady Gaga)
7 Willam vs. Jiggly Caliente "Mi Vida Loca (My Crazy Life)"
(Pam Tillis)
Jiggly Caliente
8 Phi Phi O'Hara vs. Sharon Needles "It's Raining Men (The Sequel)"
(Martha Wash & RuPaul)
9 Latrice Royale vs. DiDa Ritz "I've Got to Use My Imagination"
(Gladys Knight)
DiDa Ritz
10 Latrice Royale vs. Kenya Michaels "(You Make Me Feel Like) A Natural Woman"
(Aretha Franklin)
Kenya Michaels
11 Chad Michaels vs. Latrice Royale "No One Else on Earth"
(Wynonna Judd)
Latrice Royale
12 All remaining contestants:
Chad Michaels, Phi Phi O'Hara, Sharon Needles
     The contestant was eliminated after their first time in the bottom two.
     The contestant was eliminated after their second time in the bottom two.
     The contestant was eliminated after their third time in the bottom two.

Guest judges

(In alphabetic order by stage name and/or last name)[5]


No. in
TitleOriginal air date
381"RuPocalypse Now!"January 30, 2012

The first episode of season 4 was released prior to its January 30 air date to fans of the RuPaul's Drag Race Facebook page. The sneak peek video was released on January 27, but its content was cut short before the runway walk and judging.[6] Thirteen new queens begin their quests for the title of "America's Next Drag Superstar," but first must survive drag zombies and the end of the world. After revealing their apocalyptic couture on the runway, Milan, Chad Michaels, Willam, Madame LaQueer, Phi Phi O'Hara, Latrice Royale, and DiDa Ritz are all declared safe; RuPaul tells them to step up their game for the next challenge before dismissing them. Sharon Needles, the Princess, and Lashauwn Beyond are praised for their looks. Lashauwn Beyond's timid personality hinders her from the win, but she is safe. The Princess' look failed to show true apocalyptic wear-and-tear, but otherwise is a hit, and she is declared safe. Sharon Needles' flair for the macabre works to her advantage, and she wins the challenge, gaining a custom-made dress and immunity from elimination next week. Kenya Michaels' outfit shows no resemblance to anything apocalyptic, yet her fierce runway walk and fiery persona saves her from the bottom two. Jiggly Caliente's messy attempt at a sewn outfit lands her in the bottom two alongside Alisa Summers, whose outfit focused far too much on her breastplate for the judges' tastes. After a lip sync battle, in which Jiggly Caliente gave a high energy performance compared to Alisa Summer's more lackadaisical approach, RuPaul declares Jiggly safe, leaving Alisa to sashay away.

392"WTF!: Wrestling's Trashiest Fighters"February 6, 2012

In this women's wrestling challenge, an homage to G.L.O.W., the queens are separated into three teams headed by the mini-challenge winners, and are asked to create a wrestling storyline and to choreograph a match, to be performed in front of the judges and a live audience. In addition, the teams have to split into binomials: the nice girls, or Faces, and the bad girls, or Heels. Following the wrestling matches, the girls are asked to walk the runway in their best "girly-girl" couture.

Team Chad wins the challenge, with Chad and Madame being declared the overall winners for their portrayal of "the Bitch Kickers". They both win a set of wigs, yet with two sharing the win, no immunity is given for the week. The remaining two teams receive varied amounts of criticism, with Phi Phi, Kenya, and Latrice getting the better of the critiques, and the judges noting their positive performances. Jiggly is called out by several of her competitors for lacking enthusiasm in the competition; however, the four of them are all declared safe. DiDa, Willam, Lashauwn, and the Princess are the bottom four of the week. The judges critique Willam's wrestling for looking fake and his makeup for giving him the illusion of a beard, but he is safe. DiDa's dress is not well-received; Billy B. adds that while DiDa would make a good ring girl, she is not a convincing wrestler. Lackluster performances by Lashauwn, who seemed not to take the challenge seriously, and the Princess, who couldn't get into character, land them in the bottom two. During the lip-synch elimination, Lashauwn commits several drag offenses during the routine, most noticeably kicking off her heels at the start of the song. Ultimately, RuPaul asks the Princess to stay, leaving Lashauwn to sashay away.

403"Glamazons vs. Champions"February 13, 2012

The queens make commercials for RuPaul's albums Glamazon and Champion. The queens are separated into two teams, led by Phi Phi O'Hara (Team Champion) and Kenya Michaels (Team Glamazon).

During the recording, the Princess forgets her lines several times while DiDa tries to get out of her comfort zone but comes off as stilted. Sharon Needles has a hard time connecting with the challenge, as she feels Phi Phi has pigeonholed her into playing her goth character once again. The girls are asked to walk the runway with their "platinum and gold" drag looks. Willam, Phi Phi O'Hara, Latrice Royale, Milan and Jiggly Caliente are declared safe. During the judges' critiques, Madame LaQueer's silver-and-green outfit is compared to "fungus" by Michelle Visage, who also expresses that Madame's infomercial relied too much on Spanish. Chad Michaels receives high praise for her look but is encouraged to get out of her perfection. Kenya's energy and great look also have a good impression on the judges, but it's Sharon Needles' unique characterization and strong runway performance that lead RuPaul to declare her the winner of the challenge. DiDa and the Princess are asked to lip sync for their lives in response to their fumbling, meek infomercial performances. DiDa's high energy and connection to the song outshines the Princess, leading RuPaul to ask DiDa to stay and the Princess to sashay away.

414"Queens Behind Bars"February 20, 2012

At the beginning of the episode, the queens praise DiDa's high-energy lip-sync from the previous episode, which DiDa said came from anger towards the judges for judging her too harshly. They also discuss the fact that Sharon now has two wins in three episodes. Phi Phi says that she assumed that Sharon would win the previous challenge, because she gave Sharon "a character that she could excel at," leading to tension between the two later in the episode. For the mini challenge, the queens are paired up to pose for memorable mug shots, for which they will do each other's makeup while handcuffed together. Willam and Madame LaQueer win the mini challenge for their creative idea of covering each other with blue paint and saying that they robbed a bank (so they would be covered with blue dye that is kept in the vaults) For winning, the two become team captains for the main challenge: act in a sitcom ("Hot In Tuckahoe") set in a jail. After appearing in their best red-carpet attire; team Willam is declared the winning team, with Latrice's sassy, hilarious performance as the jail guard earning her the win of the main challenge. Team Madame receives largely negative reviews. DiDa's polish is once again admonished, but her performance in the challenge was highly praised, keeping her out of the bottom two. Sharon's attitude during the challenge gets her in trouble, but she is also safe. The judges felt that Kenya was miscast, resulting in an awkward performance. Even so, Kenya is safe. Madame's botched up job as team leader, as well as her sloppy performance lands her in the bottom two alongside Milan, whom the judges felt wasn't shining through for having an acting background. During the lip sync, both queens rip their wigs off, but Milan delivers a more energetic performance, doing splits and death-drops. At the end, Ru saves Milan, leaving Madame LaQueer to sashay away.

425"Snatch Game"February 27, 2012

For the mini-challenge, the contestants participate in a game called "Beat the Cock" (a pun on the game show Beat the Clock). Three contestants compete against one another in three preliminary rounds that lead up to a "cocktacular finale." The winner of the challenge is promised a call home. Each round features some form of innuendo, with chicken entendres and physical dexterity: "Cock-a-Doodle-Ru" (won by Phi Phi), "Pluck-a-Duck" (won by DiDa), and "Choke the Rooster" (won by Milan). The final round of Beat the Cock pits Phi Phi, DiDa, and Milan in "Lay An Egg," where each queen navigates a wig-head obstacle course while tucking raw eggs between their thighs. Phi Phi succeeds in winning Beat the Cock, though she gives her prize (a call home) to Chad Michaels (who would be celebrating an eight-year anniversary with his boyfriend were he not on the show). The main challenge is revealed to be this season's installment of "Snatch Game" (imitating the name and format of Match Game): a comedic game show in which the episodes' celebrity guest judges star as contestants and the queens impersonate female celebrities of their own choosing.

Jiggly, Phi Phi, and Kenya are openly reprimanded by Latrice for their "unprofessional" behavior during the Snatch Game. She scolds them for interrupting RuPaul and the tone of their performances; described (on Untucked) by Sharon as "nutty" and "way over the top" by Jiggly. On the runway, DiDa, Latrice, and Jiggly are declared safe. Chad Michaels is praised for his giraffe-print outfit and his impersonation of Cher, which is his claim to fame as a drag performer. Though Willam and Sharon also have exceptional performances, Chad is named the winner of the challenge. Phi Phi, Kenya, and Milan are singled out for their poor impersonations of the celebrities they were trying to imitate. Milan also receives criticism for wearing a tuxedo (à la Janelle Monáe) as a man in a drag competition (Michelle Visage calling her a "drag king"). Kenya's performance as Beyoncé is also declared by Ru to be very uncomfortable to watch, as it was over the top and dramatic. Ultimately, Kenya and Milan are placed in the bottom two and both provide energetic renditions of the song, but, in the end, Milan's homage to voguing makes her safe and Kenya sashays away.

436"Float Your Boat"March 5, 2012

The queens design ship-shaped floats for a Pride parade runway extravaganza. One color from the 8-stripe rainbow flag was randomly assigned to each contestant by Willam, who won the wet T-shirt contest mini-challenge.

Jiggly Caliente noticeably slowed the queens on their way to the runway, unready when most of the girls were finished. She also had troubles designing her boat. During the judges' critiques, Latrice's look was praised, especially her rhinestone makeup (called "artwork" by Michelle Visage), as her boat, emanating "chicness" through the eyes of Billy B., but was reprimanded for the boots that she wore too frequently. Chad Michaels' showgirl ensemble was not fashion forward enough and once again she was criticized for her wish to be perfect every time. Willam's look and boat were appreciated, while Milan was called vulgar and "dude in a dress". Jiggly Caliente disappointed the judges for her boat which left a sensation of unfinished work, and her cape which hid a swimsuit that the judges liked. DiDa's boat was not shining enough while her outfit was more pedestrian than "drag queen". Phi Phi received all around praise for her boat and her look, receiving a compliment from Billy B that her makeup has improved dramatically. Willam won the challenge, while Sharon, Chad, Latrice, Phi Phi, and DiDa were declared safe, leaving Milan and Jiggly to lip synch for their lives. Both girls delivered high energy performances. However, due to committing the drag felony of ripping her wig and outfit off, and also for landing in the bottom two three challenges in a row, Milan was told to sashay away, while Jiggly got to stay for another week.

447"Dragazines"March 12, 2012

The contenders' challenge was to produce a magazine cover. The magazines were shared out among the queens by Latrice Royale, who won the mini-challenge.

DiDa Ritz seems to take her magazine too seriously, while Jiggly Caliente is pushed to do humor by the contestants and RuPaul himself, but is afraid of not succeeding. During the photoshoot, with Jonathan Clay Harris, Phi Phi O'Hara wants to highlight her sexy side. Willam gets undressed and tries to be funny, putting lampshades over the pitcrew members' heads. Sharon Needles is aiming to put humor on her cover, donning a Grey Gardens-inspired ensemble. Chad Michaels tried to do an old Hollywood fashion, while Latrice used the pitcrew. During the judges' critiques on the runway, Chad Michaels' cover was considered to be out of fashion, and Michelle Visage thought that she didn't take enough risks on her runway look. DiDa Ritz' cover was moderately appreciated, and the judges emphasized that the proportions of her body weren't exploited correctly. Michelle Visage demanded to Sharon Needles to try real glamour, while her cover received positive critiques. Latrice Royale's gown and magazine cover were considered too heavy and lackluster. Jiggly Caliente was criticized for not using humor. Phi Phi's dress was highly praised, considered by the judges as the best she had worn since the beginning of the competition, while her cover was considered fresh and funny. Willam's look was appreciated but he was challenged for his five o'clock shadow, and his diva behavior. Phi Phi is declared the winner of the challenge, earning a cruise. Sharon Needles, DiDa Ritz, Chad Michaels, and Latrice Royale are declared safe, leading to a lipsync between Willam and Jiggly Caliente. While Willam was declared safe, Jiggly was asked to sashay away.

458"Frenemies"March 19, 2012

The girls return to the work room and find that their mini challenge is not an actual challenge this time. Each girl is hooked up to a polygraph machine and given a lie detector test through a series of questions asked by RuPaul. After the questioning, RuPaul reveals the main challenge for the girls: a live performance duet and sing "So Much Better Than You" between two queens who have the least in common with each other, aka "frenemies." The duet partners are Phi Phi and Sharon, DiDa and Chad, and Latrice and Willam.

During the judges critiques, Latrice and Willam are praised for their cohesive and campy style, but are warned from overdoing physical humor. Chad and DiDa receive critiques for a lack of balance between DiDa's high energy and Chad's professional demeanor. Phi Phi and Sharon are praised for their individual looks, but are called out for losing their harmony during the song, and for being "too nice" during their performance and losing the "frenemy" feeling. Latrice and Willam are declared the winners of the challenge. Before Ru can declare the bottom two, Willam, who has been noticeably ill looking and quiet during the challenge, ends up being sick off the side of the stage. After he recovers enough to continue, Ru declares Chad and DiDa safe, leaving Sharon and Phi Phi to lip sync for their lives. Both contestants deliver a high energy performance. After the lip sync, RuPaul calls Willam back forward to the stage. RuPaul reveals that Willam has been caught breaking rules lined out in the contract for the show, leaving RuPaul no choice but to disqualify Willam and eliminate him from the competition, despite his win. Phi Phi and Sharon are then both declared safe in light of this shocking twist.

469"Frock the Vote!"March 26, 2012

The top five girls return to the work room, and RuPaul brings them their next mini challenge: create fashionable footwear out of clear platform heels using an Absolut cocktail as inspiration. Phi Phi wins the mini challenge, and Ru then presents them with their main challenge. The girls will be campaigning for the Drag Queen Presidency, and must put together a presentation for a round table political debate. For their runway, the queens needed dress their best for the president's inaugural ball.

For the main challenge debate, Chad decided to take an unorthodox approach and portray an irreverent and unlikely candidate, sporting two pink afros and have no serious answers to questions. DiDa, visibly troubled with the challenge due to her aversion to politics, did not portray any specific character. Phi Phi channeled a naive country republican type character who would ramble and make off color remarks towards the other candidates. Sharon took the challenge seriously, dressing the part of a strong female business woman and answered the panels questioning with sincerity and a touch of Sharon's distinct humor. Latrice personified a strong independent female candidate and had serious answers for most of her questions.

During the judges' critiques, Chad was praised by the panel for her dedication to her character and her runway dress, which Santino commented that she was only one who looked like she was attending an inauguration. Michelle, however, criticized her again for portraying a character and not herself. DiDa was read for stumbling through her answers, and also for never delivering a full package on the runway (would nail hair, makeup, or outfit, but fall short otherwise). Phi Phi's character received mixed reviews, some judges found her entertaining, but for the most part she was deemed as off putting and offensive and relied too heavily on props. Sharon received all around praise for her approach to the challenge as well as her "future drag gown" made from pantyhose. The judges felt Latrice started strong but missed many opportunities and didn't utlize her time well. She also made a few fashion mistakes that Michelle Visage felt that the top 5 queens should not be making.

After deliberation, Sharon was declared the winner of the challenge, while Chad and Phi Phi were safe, leaving DiDa and Latrice in the bottom two. Both queens delivered high energy performances during the lip synch, but it was Latrice's soul filled interpretation that won out, granting her another week in the competition, while DiDa Ritz sashayed away. Before the remaining queens could celebrate. Ru announced her latest twist in the competition: One of the eliminated queens will be returning to the competition next week.

4710"DILFs: Dads I'd Like To Frock"April 2, 2012

At the start of the episode, the queens begin to wonder which queen would be returning to the competition as Ru had stated in the previous episode there would be. It is revealed that Kenya has returned to the competition, and she wins the mini-challenge, which was to drag out a stuffed teddy bear. For their main challenge, the queens are paired up with dads for a maternity runway/makeover and striptease.

On the runway, Chad and Phi Phi receive the most praise, but it is Phi Phi's personal connection with her DILF that leads her to becoming the winner. Kenya is told she is in the bottom two for her performance being too somber. Sharon is criticized for giving her DILF a face "only a mother could love", but she is declared safe. Latrice is placed in the bottom two for showing little resemblance to her "sister", as well as a lackluster striptease. Latrice gives a heartfelt and emotional performance while Kenya bounds, dances around the stage (and takes her wig off), causing Latrice to be declared safe and Kenya to be sent home for the second time.

4811"The Fabulous Bitch Ball"April 9, 2012

For the mini challenge, the queens made a puppet of their own peers and made a bitch fest. Chad won the challenge and as a reward, she allowed to pair each queen with a dog to use as inspiration for the main challenge. Phi Phi was upset when she was matched with the most difficult dog to dress. RuPaul then asked the queens to perform a production number as dogs.

  • Daytime Dog Park, to display daytime looks,
  • Pooch In A Purse, party girl realness,
  • Canine Couture Eleganza, looks inspired by real life dogs.

On the main stage, Sharon receive good critiques, particularly for her "Olsen Twins"-inspired party chic realness. Phi Phi also received good feedback despite having problems in the workroom. Chad did a fair job, but the judges felt that this challenge outcome wasn't at the level they'd had seen from her all season, and Latrice was criticized for having unfinished hemlines, as well as producing only one good look, with Michelle Visage adding that Latrice's paled in comparison to the other queens. RuPaul asked the queens who each thought should go home; Chad and Sharon both chose Phi Phi while Latrice and Phi Phi chose Sharon, leading to an onstage argument between Phi Phi and Sharon. Sharon was declared the challenge winner, and despite the argument in front of the judges, Phi Phi was declared safe, leaving Chad and Latrice to lip sync for their lives, with Chad being declared safe and Latrice sashaying away.

4912"RuPaul Rewind"April 16, 2012
A look back on the highlights, low-lights, and previously unseen footage from the season as we race toward the climactic grand finale! RuPaul is joined by Shannel (season 1), Pandora Boxx (season 2) and Mariah (season 3) as they look back over the top 10 fits of fashion from the season so far. This episode also included a few clips of queens who didn't make it on the season, among them, Magnolia Crawford, who later became a contestant on season 6.
5013"The Final Three"April 23, 2012

The queens compete in their final challenge: starring in RuPaul's music video for "Glamazon". Candis Cayne helped them to their choreography, although Phi Phi know all the steps, it was too "Cha Cha", Sharon was castigated for not getting the moves right. At the shooting of the music dance scene, Sharon struggled to get the choreography. After the shoot, past season winners Tyra Sanchez and Raja informed the girls that they have to have a Lunch Kiki with RuPaul and help them with the acting scene. Chad express her longtime commitment to drag. Phi Phi shared her physical abused past. Sharon express her problem about her boyfriend Alaska if she wins the competition.

At the main stage, Chad impressed the judges with her Versace outfit and her performance in the music video. Sharon served the judges an octopus inspired spooky look but Michelle expressed concern that she can only give spook and not enough look. Phi Phi impressed the judges with her pink panther inspired look.

In a twist, all three finalists had to perform the lip-sync song. Afterwards, RuPaul announced that the winner of the race will be revealed on "RuPaul's Drag Race: Reunited" the next week, after asking fans to share their opinions with her on Twitter and Facebook to help her decide on the winning queen.

5114"Reunited"April 30, 2012

For the first time, a live audience of fans, mainly from the Los Angeles area sit in as RuPaul and the contestants return for the annual reunion, where RuPaul reveals the winner of the season. The finale episode was taped at the El Portal Theatre in North Hollywood on Wednesday April 25, 2012, where three different outcomes were filmed in an attempt to keep the winner from being revealed before the episode aired, as had happened in previous seasons.[7][8] We find out Latrice Royale is crowned "Miss Congeniality." We also learn that the reason Willam was disqualified was that he was caught having conjugal visits with his husband, who had tracked Willam to the hotel where the contestants were sequestered during production. This is in breach of the clause barring contestants engaging in unauthorized outside contact.


In January 2012, Logo released the second running of Fantasy Drag Race, an online fan contest inspired by fantasy football where viewers assemble a team of three season four Drag Race contestants. Players receive and lose points based on their team's performance on the show, and can earn additional points by redeeming codes and performing tasks given out when episodes of the show first air. The highest scoring players receive Drag Race and NYX Cosmetics products, and one player wins a trip for two to the first stop on Logo's Drag Race Tour.[9]

Already having a generous social media presence, Logo expanded its efforts across Facebook, Twitter, Tumblr, GetGlue, and Foursquare in preparation for the premiere of season four. Both RuPaul and contestants tweet live while the show airs, and LogoTalk! chat parties (featuring judges, contestants from previous seasons, and contestants from season four) occur on the official Logo website while participants watch new episodes.[10] Season four specifically marks an increased interest from Logo in Tumblr, where the network publishes animated GIFs, contestant trading cards, and images that incorporate internet memes.[11] Dan Sacher, VP of digital for VH1 and Logo, has stated that their online marketing efforts are part of helping the small network expand their fan base across as many outlets as possible.[10]


The premiere episode of season four averaged a 0.6 rating in the 18-49 demographic, totaling 481,000 viewers, and ranked as the highest-rated premiere in Logo's network history. Untucked totalled 254,000 viewers, marking the companion show's most watched debut. During the evening of the premiere, the show registered eight US trending topics on Twitter (including Jiggly Caliente, Sharon Needles, Phi Phi O'Hara, and Latrice Royale) and reached a 7th place ranking on Trendrr. Leading up to the first episode, the show's Facebook page saw an 89% increase (earning over half a million fans).[12]

The season finale scored a 0.7 rating in the 18-49 demographic and drew 601,000 viewers total, while the reunion episode became the highest rated episode of the season. Season four's "RuPaul's Drag Race: Reunited" was also the highest-rated reunion in the franchise's history, seeing a 33% increase in the 18-49 demographic compared to season three. The reunion registered five trending topics on Twitter (including Sharon Needles, Phi Phi, Willam, and a new portmanteau Willam introduced to the show: "RuPaulogize"), and ranked 4th among non-sports cable programs for the night on Trendrr.[13]

During season 4, the show's Twitter following increased by 77%, and the Facebook page accrued a 36% increase in likes.[13] also declared it was the best reality show on television.[14]


  1. 1 2 Peterson, Brian. "Legendary Makeup Artist and RuPaul Drag Race Judge Billy B. Eats Boys for Breakfast, Specifically "New Queer on the Block"". Seattle GAY Scene.
  2. Polly, John (October 10, 2011). "RuPaul's Drag Race Season 4 Judges: Think Glee, Modern Family!". NewNowNext. Logo. Retrieved October 12, 2011.
  3. "Rupaul's Drag Race Season 4". Logo. Retrieved November 15, 2011.
  4. Shumaker, Jason; Jake Slane (November 14, 2011). "HALLELOO! "RUPAUL'S DRAG RACE" RETURNS TO LOGO FOR A NEW SEASON OF OUTRAGEOUS REALITY COMPETITION IN JANUARY 2012". Logo Press Room. Logo. Retrieved November 22, 2011.
  5. Shumaker, Jason; Jake Slane (December 12, 2011). ""RUPAUL'S DRAG RACE" FOURTH SEASON PREMIERE SASHAYS ONTO LOGO, MONDAY, JANUARY 30th". Logo Press Room. Logo. Retrieved January 22, 2012.
  6. Smothers, Thairin (January 27, 2012). "RuPaul's Drag Race Season 4 Full Trailer". The WOW Report. World of Wonder. Retrieved January 28, 2012.
  7. Tanner Stransky (April 26, 2012). "On the Scene at 'RuPaul's Drag Race: Reunited'". Entertainment Weekly.
  8. Maria Sciullo (April 30, 2012). "Sharon Needles Crowned 'Drag Race' Queen". Pittsburgh Post-Gazette.
  9. "RuPaul's Fantasy Drag Race". Logo online. Logo. Archived from the original on April 16, 2011. Retrieved February 8, 2012.
  10. 1 2 Winslow, George (January 30, 2012). "Logo Expands Social Media Efforts". Broadcasting & Cable. NewBay Media. Retrieved February 8, 2012.
  11. Edelsburg, Natan (February 3, 2012). "Inside look at how Logo's 'RuPaul's Drag Race' is using Tumblr". Lost Remote. Retrieved February 8, 2012.
  12. Shumaker, Jason (February 1, 2012). "LOGO'S SEASON DEBUT OF "RUPAUL'S DRAG RACE" ON MONDAY NIGHT SCORES AS THE HIGHEST-RATED PREMIERE IN NETWORK HISTORY". Logo Press Room. Logo. Retrieved February 1, 2012.
  13. 1 2 Slane, Jake (May 2, 2012). "LOGO'S "RUPAUL'S DRAG RACE' SEASON FOUR REUNION WINS THE CROWN AS HIGHEST-RATED EPISODE THIS SEASON". Logo Press Room. Logo. Retrieved June 23, 2012.
  14. Navarro, Alex (April 23, 2012). "Why RuPaul's Drag Race Is the Best Reality Show on TV Right Now". CBS Interactive Inc. Retrieved June 1, 2016.

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