Rohmir

Rohmir
Industry Luxury Fashion
Founded 2007 (9 years ago)
Founder Olga Roh
Products Textiles, Apparel
Website www.rohmir.com

Rohmir is a Swiss luxury fashion brand. Founded in Monaco in 2007, Rohmir produces and sells ready-to-wear clothing and fashion accessories for women.[1]

Designer and owner, Olga Roh, has brought Rohmir to the Fashion Weeks of London and Paris.[2] Roh studied for a master's degree of fashion at Istituto Marangoni in London and holds a PhD from the University of Bern.[3] Olga Roh is also the official designer of Miss Switzerland, the Swiss national beauty pageant.[4]

Rohmir operates under its own brand, as well as under Rohmiracle, a younger, more competitively priced diffusion line.

The company is present in Europe and Asia, with its own flagship stores in Berlin, London, Zurich and Hong Kong.[5]

Inspirations and style

Originally inspired by the daring clothing of the "années folles", or the "Garçonne era of the Twenties and Thirtees",[6] Rohmir uses silk and cashemere linings.[7] Some of the brand's goods are patented technical innovations.[1] Rohmir is also known for its use of quality French tweed and lace, which has earned it the designation ''Elegant, glamorous and timeless French fashion".[8]

Events

Each new collection has been showcased at the London Fashion Week since 2012, showcasing the "latest in avant-garde fashion"[9] and its collections are covered by Vogue (magazine).[10] Rohmir regularly holds exclusive events such as in The Peninsula Hong Kong[11] or fashion shows in Monaco attended by Albert II, Prince of Monaco.[12]

References

  1. 1 2 Very Very Magazine, Issue 21, Winter 2012, page 38
  2. ↑ Perspectiva, December 2010, Nb.10 (73), page 11
  3. ↑ "Mrs Mission Impossible". Pomp Magazine. Retrieved 21 June 2013.
  4. ↑
  5. ↑ Grazia Daily, Name to Know: Rohmir
  6. ↑ "Fashion Scout, 2013". Fashion-scout.co.uk. Retrieved 2013-06-20.
  7. ↑ Brides Magazine, Asrid Joss, "Regality with Rohmir"
  8. ↑ Butter Boom, Fashion + Shopping in Hong Kong, new stores
  9. ↑ "Curzon, 2013" (PDF). http://curzonpr.com. Retrieved 2015-04-08. External link in |publisher= (help)
  10. ↑ http://www.vogue.co.uk/shows/spring-summer-2017-ready-to-wear/rohmir/. Missing or empty |title= (help)
  11. ↑ "Harbour Times, 2014". http://harbourtimes.com/openpublish/. External link in |publisher= (help)
  12. ↑ "issuu, December 2011". http://issuu.com Issue 15, page 14-15. External link in |publisher= (help)
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