Rock and Republic

Rock and Republic
Private
Industry Clothing
Founded 2002 (2002)
Defunct April 1, 2010 (2010-04-01)
Headquarters United States
Area served
 Worldwide
Products Jeans
Brands VB Rocks

Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms.[1] Rock & Republic's line of jeans and casual wear "VB Rocks" is designed by singer Victoria Beckham.

From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing.

On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection.[2][3] By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's Corporation to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.[4]

References

  1. ↑ "rock and republic". rock and republic. Retrieved 2010-10-28.
  2. ↑ Comlay, Elinor (2010-04-02). "Rock & Republic files Chapter 11 bankruptcy". Reuters. Retrieved 2010-10-28.
  3. ↑ "Fashion brand Rock & Republic files for Chapter 11 bankruptcy protection". Los Angeles Times. 2010-04-01. Retrieved 2010-10-28.
  4. ↑ "Kohl's Lands Exclusive Rock & Republic Lifestyle Brand". 2011-04-28. Retrieved 2011-04-28.
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