Roberts Cycles

Roberts Cycles was a custom bicycle manufacturer in Selhurst near Croydon, South London, England.

Beginning soon after World War II, Charlie Roberts started as a frame-builder for Holdsworth, Claud Butler and Freddie Grubb. In the early 1960s, he started Roberts Cycles in Croydon. He was joined in the workshop by his teenage son Chas. In 1979, Charlie died and Chas took over.

The shop closed at the end of May 2015 ^[1] in order for Chas Roberts to take a sabbatical. He has said that he will return to frame building at a lower volume (10 to 12 a year) after approximately two years.^[2] The skilled mechanic previously employed in store by Chas Roberts; Brian Phillips, is available independently (though contactable through an email address on the placeholder webpage ^[3]) for maintenance and upgrading of Roberts cycles.

Production was limited by capacity to 100 steel frames per year, and they were made in a bespoke manner to the dimensions, mass and equipment specification requirements of the person ordering when new. A mixture of Reynolds and Columbus tubing was used in construction, which was all completed "in-house". Powder coat finishing was outsourced and completed to a high specification. The frames and completed cycles have a reputation on for the quality of finish, reliability and comfort.

The range included track bikes, road bikes, touring bikes, tandems and off-road bikes. Unless built for demonstration of shows, all bikes were tailored to the specific requirements of the customer. Technical specialisms were developed that could be applied including: Fittings in the down tube and cross tube that enabled the complete cycle to be dismantled, and the application of Rohloff internal geared hubs. In the last year of production a prototype Gates belt driven bike was made to explore the potential of the application; though no customer bikes were completed.

Early History

Like many of his contemporaries in the cycle trade (including Freddie Grubb and Charlie Davey (cyclist)) Charlie Roberts was also a competitive racing cyclist. His specialty was time trials and, according to the records of Addiscombe Addiscombe Cycling Club, founded by Charlie Davey in 1906, he held the Southern Road Racing Association 12 hour record from 1940 until 1959 as well as setting the South Eastern 12 hour record in 1946. While formally registered with the club, from 1940 -1947, he notched up nine first places, six second places and five third places in time trials. Born in 1920, Charlie entered the cycle trade, at the then not unusual age of 14, working for Charlie Davey in Croydon.^[4] Davey, a successful cyclist in the 1920s, owned a shop in Addiscombe Road (Davey Cycles) and helped finance the Allin and Grubb business (South London bike builders) in 1919. Other builders, all in South London that Charlie Roberts worked for included Claud Butler, Freddie Grubb and Holdsworth. Contemporaries of Roberts at Claud Butler and Holdsworth included Les Ephgrave, Fred Dean, Bill Hurlow, George Stratton, Pat Skeates and Bill Philbrook – most of whom, like Roberts, subsequently set up workshops of their own. During the war Charlie joined the Air Force as a mechanic. Post war he returned to frame building, primarily for Holdsworthy, where he became foreman and later works manager.

Roberts Cycles, 21 Trewsbury Road, Sydenham

Charlie left Holdsworthy in 1963 or 1964 to set up his own business. Initially all the work took place in the cellar of the home the Roberts family rented in 21 Trewsbury Road, Sydenham and this home address featured on the head crest of early Roberts frames. The CR monogram in the crest, which remains the firm’s trademark, was inspired by a CP logo once used by local football club Crystal Palace. The Roberts decal on the down tube used the Clarendon font, which remained the firm’s standard choice until the 1990s.

Charlie’s friendship with John Pratt, then owner of Geoffrey Butler Cycles of South End, Croydon, led to him getting access to a workshop in the ‘garden shed’ of the Geoffrey Butler shop. Roberts-built custom frames were then sold through GB Cycles. Roberts also built trade frames for W.F. Holdsworth (then owned by yet another ex-Holdsworthy staffer, Roy Thame), and Condor Cycles (Gray’s Inn Road, London). However, he continued to sell frames privately from his home and those bore the original crest encircled by the same Trewsbury Road home address.

Most of the frames built in the 1960s were road racing, track and touring frames. Distinctive marks of the Charlie Roberts-built frame of the era were: several holes drilled in the spear point lugs, and often bottom brackets with cut outs to save weight. Charlie’s sons Chas and Geoff were brought into the business at an early age, and both worked on building carrier racks and lug filing for three to five years before they were allowed to graduate to frame building.

East Dulwich and Forest Hill

Outgrowing the ‘garden shed’ at Geoffrey Butler’s the Roberts workshop moved to East Dulwich but continued to use the Trewsbury Road address on head badges. Business was evidently good because Charlie and his two sons were joined in the workshop by Derek Bailey, an experienced builder from Holdsworthy. Meanwhile Charlie Roberts’ former colleague John Pratt had sold Geoffrey Butler’s and decided to open a new bike shop in Forest Hill, South London. It was called, appropriately, Phoenix Cycles. He invited Charlie Roberts to share the rent on what had been a funeral director’s premises and Charlie agreed to move his workshop again and to sell Roberts frames via the Phoenix shop. Frames built at Phoenix had either Phoenix or Roberts transfers – John Pratt recognised that Roberts was strong brand and sold bikes under both names.

This was a period when the Roberts workshop pioneered innovative frame designs. A notable change from traditional frames with narrow ‘pencil’ seat stays was the use of chunkier section seat stays, initially on track frames, a style later followed by many builders in the 70s. Another unusual Roberts design was the curved split seat tube designed to accommodate a very short wheelbase for time trial bikes.

Roberts cycles prospered at Phoenix, moving to a larger workshop at the same premises, but in 1976 John Pratt sold his business and Charlie Roberts, his sons and Derek Bailey moved from Forest Hill to new premises in nearby Penge.

87 Penge Road, Anerley

The move to the new address, 87 Penge Road, Anerley, was marked by inscribing it around the head crest used on frames. When Charlie Roberts died suddenly in 1979, his son, Chas, then in his thirties, took over the business with Derek Bailey and Geoff Roberts working as frame builders. They were joined by Phil Maynard, formerly of Holdsworthy, and later by Neil Brice, another Holdsworthy graduate. Bailey, eventually departed for Canada. Production in Penge ran at around four to five frames per week.

The business grew and Chas was able to buy the neighbouring shop. As demand from club cyclists increased, the quantity of frames built for the trade declined. The 1979 Roberts catalogue lists eight models including several touring bikes, a track iron, a time trial frame, several road bikes and a mixte frame. It also records Charlie Roberts’ racing record, noting that he was runner up in the BBAR, rode London to Paris in the late 40s and had victories in the Bath Road ‘50’ and ‘100’.

One of the customers at the Penge shop was Maurice Burton, Britain’s first black professional cyclist, who won the UK junior sprint title in 1973 and represented England at the Commonwealth Games in 197411. For a period in the 1980s Roberts sponsored Burton supplying him with both road and track frames.

The best known rider, however, to be measured up by Chas at the time was Tony Doyle, whose Ammaco sponsored and liveried track bikes were built in the Roberts workshop. Doyle was World Pursuit Champion in 1980 and 1986. The championship win was subtly reflected in a new Roberts crest: buyers were given the choice of CR with world champion stripes flowing from it instead of the traditional head badge with the address around it.

The introduction of new tubing ranges from Reynolds ( 537, 531SL, 531C etc) and Columbus (the Italian tubing maker) enabled Roberts to design frames with combinations of tubes from different makers, to suit varying purposes and riders; a mix and match approach that continued until 2015. The ‘beefier’ stays, characteristic of frames of the period, now had the Clarendon R engraved on the top seat stay eye as did many of the straight (as opposed to sloping) fork crowns. Frames were either lugless (fillet brazed) or had spear point Prugnat lugs. A decorative feature on some lugwork were small round cut outs. When Cinelli cast lugs became available these ousted the earlier pressed lugs on road and track frames, though Nervex lugs were retained on some touring frames. The use of lugless construction, an increasingly common Roberts trademark, was required for time trial frames with sloping top tubes, for curved seat tubes, and for frames with aero-tubing. The beefy stays of the 70s gave way to sleeker ‘fast-back’ stays. As the word about Roberts expertise in time trial and low profile frames spread, the number of customers for such frames grew and, for club riders in South London, Roberts became synonymous with cutting edge custom frame design.

Croydon, 89 Gloucester Road and Cycle Art Bromley

In 1983 Chas and his team, which now included Winston Vaz, another ex-employee of Holdsworthy, transferred the works to 89 Gloucester Road, Croydon – a location off the beaten track, and initially without a shop front. Geoff Roberts eventually left to set up his own frame building business near Brands Hatch before working with other builders, including Ron Cooper.

Because the workshop at Gloucester Road originally had no showroom, Chas took a short lease in 1985 on a shop in Bromley which he renamed Cycle Art – the shop was successful enough for Roberts to stay there beyond the lease but the construction of a showroom at Gloucester Road resolved the issue of having a place to receive customers. A break-in at the Bromley shop resulted in the loss of records, so the exact details of production up to that period will never be known.

The 21st century, notably in London, was marked not only by a cycling boom but a retro fashion that saw hand-built steel frames prized highly. This boosted orders for Roberts track frames in particular, but road and touring frames also benefited. New tubes such as Columbus XCr and Reynolds 953 were utilised.

See also

• Ron Cooper (bicycle framebuilder)
• Witcomb Cycles
• List of bicycle manufacturing companies

References

External links

• Roberts Cycles