Rilu Rilu Fairilu

Rilu Rilu Fairilu
(Riru Riru Feariru)
Genre Fantasy, Romance, Coming-of-age story
Anime television series
Rilu Rilu Fairilu ~ Yousei no Door ~
Directed by Sakura Gojo
Written by Aya Matsui
Music by Kiichi Tsurusaki
Ryūichi Iwasaki
Ken Ikesaki
Studio Studio DEEN
Network TXN (TV Tokyo, TV Osaka)
Original run February 6, 2016 – present

Rilu Rilu Fairilu (Japanese: リルリルフェアリル Hepburn: Riru Riru Feariru) is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Miyuki Okumura. It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet.[1] The franchise was officially launched in March 2016.[2][3]

An anime adaptation by Studio DEEN aired on all TXN stations in Japan on February 6, 2016.[4]


In a strange magical world of Little Fairilu live the Fairilu: small magical fairies representing flowers, insects and other entities born from the Fairilu Seed. Each Fairilu is born with its own key, which only fits a Fairy Door it needs to search for. If the Fairilu finds the right door, it can finally mature into a full fairy, which also links it to the human world. But the Fairilu must study and go to school to learn about the world in which it lives, while meeting new friends.

The anime series focuses on Lip, a newly-born Flower Fairilu, and Nozomu Hanamura, a 12 year old middle school student who loves flowers, and once learned about the magical creatures from his grandmother, believing that they existed and researches them. The series follows Lip's overall life in Little Fairilu as told by Nozomu's experience, watching and narrating how she grew up into a full-fledged fairilu while making friends and learning from everything around her.


Flower Fairilu

Lip (りっぷ Rippu)
Voiced by: Yumiri Hanamori[5]
Himawari (ひまわり Himawari)
Voiced by: Aya Uchida[5]
Sumire (すみれ Sumire)
Voiced by: Rina Hidaka[5]
Rose (ローズ Rōzu)
Voiced by: Aina Kusuda[5]
Olive (オリーブ Orību)
Voiced by: Atsushi Abe

Mermaid Fairilu

Akoya (あこや Akoya)
Voiced by: Megumi Toyoguchi
Sango (サンゴ Sango)
Voiced by: Chiaki Shimogama

Insect Fairilu

Kabuto (カブト Kabuto)
Voiced by: Yui Watanabe
Kuwa (クワ Kuwa)
Voiced by: Yui Watanabe
Akiakane (アキアカネ Akiakane)
Voiced by: Aya Uchida

Ikemen Fairilu

Tora (トラ Tora)
Voiced by: Miho Wataya
Rafle (ラフレ Rafure)
Voiced by: Megumi Toyoguchi
Haetori (ハエトリー Haetorī)
Voiced by: Masahito Yabe
Ojigisho (おじぎそう Ojigisō)
Voiced by: Natsuki Hanae
Sabobon (サボボン Sabobon)
Voiced by: Tōru Sakurai

Legend Fairilu

Kirara (きらら Kirara) and Yurara (ゆらら Yurara)
Voiced by: Saki Ogasawara and Yui Watanabe
Powawa (ぽわわ Powawa)
Voiced by: Misaki Kuno
Fairilu Gaul (フェアリルゴール Fearīru Gōru)
Voiced by: Yūsuke Shirai
Fairilu Marge (フェアリルマージ Feariru Māji)
Voiced by: Megumi Toyoguchi
Teacher Bokkuri (ぼっくり先生 Bokkuri sensei)
Voiced by: Masahito Yabe


Nozomu Hanamura (花村 望 Hanamura Nozomu)
Voiced by: Natsuki Hanae[5]

The main human protagonist, he is a kind and gentle 12 year old middle school student who is searching for the Fairilu's existence after his grandmother gave him a picture book about them. Apart from the first episode, he has never had any direct contact with them within the entire series.



The franchise was first announced on December 11, 2015 as the second collaboration work between Sanrio and Sega Sammy Holdings, meant for the younger female demographic. It was revealed also that the series will have themes relating to flowers and keys, as well as mermaids and insects with characters officially based on the said themes.[6] Merchandise of the series is officially planned, including stationary, toys, raincoats, clothing and more and was released in March 2016. In games, the series will appear in the next installment of the Apron of Magic Arcade game.[7][8] More information of the franchise was unveiled on the 2016 Sanrio Expo on January 30, 2016, which includes the Sanrio Puroland Mascot form of Lip as well as revealed merchandise.[9]


An anime adaptation of the series, titled Rilu Rilu Fairilu ~ Yousei no Door ~ (Japanese: リルリルフェアリル~妖精のドア~ Hepburn: Riru Riru Feari Ru~ Yōsei no doa ~, "Rilu Rilu Fairilu ~ The Fairy's Door ~") is officially animated by Studio DEEN and began airing in all TXN stations in Japan on February 6, 2016, replacing Jewelpet Magical Change: Dream Selection on its initial timeslot. It is directed by Sakura Gojo and written by Aya Matsui (Boys Over Flowers, Marmalade Boy Tamagotchi!)[10] The anime's opening theme is titled "Brand New Days" by Korean Pop group Apink.[11][12] The first ending theme is titled "key of life" by Shiggy Jr[13][14] and the second is titled "Kera Kera Acchi Muite Hoi!" (Japanese: ケラケラあっちむいてホイ!, "Kera Kera Face that Way!") by Kera Kera.

Episode list

# Title Release Date
01 "Birth of the Tulip Fairilu! / The Saint Fairilu School's First Lesson"
"Tanjō! Chūrippu no Feariru / Hijiri Feariru Sukūru saisho no jugyō" (誕生!チューリップのフェアリル / 聖フェアリルスクール 最初の授業) 
February 6, 2016
02 "A House of Bouquets! The Flower Fairilu Village / Himawari and Sumire's first Fairilu Magic"
"Hanataba no ouchi! Furawā Feariru no mura / Himawari & Sumire saisho no Feariru Majikku" (花束のおうち!フラワーフェアリルの村 / ひまわり&すみれ 最初のフェアリルマジック) 
February 13, 2016
03 "Rose is a Slump! / Himawari is everyone's Favorite"
"Rōzu, suranpudesu wa! / Himawari wa min'na no ninki-sha" (ローズ、スランプですわ! / ひまわりはみんなの人気者) 
February 20, 2016
04 "We are too Beautiful / Do your Best, Kirara and Yurara~"
"Utsukushi sugiru atashi-tachi / Kirara & Yurara, oshigoto ganbaru yo~" (美しすぎるアタシたち / きらら&ゆらら、お仕事がんばるよ~) 
February 27, 2016
05 "Sumire, the Rain and the Old Letter / The Shy Mashu Sisters"
"Sumire to ame to furui tegami / Masshushisutāzu wa hazukashigariya" (すみれと雨と古い手紙 / マッシュシスターズは恥ずかしがりや) 
March 5, 2016
06 "Suzuran and Lip's Forbidden Journey! / Mermaid Fairilu were Rivals Once Again!?"
"Suzuran & Rippu kinji rareta bōken! / Matamata raibaru!? Māmeido Feariru" (すずらん&りっぷ禁じられた冒険! / またまたライバル!?マーメイドフェアリル) 
March 12, 2016
07 "Magic Test! / Where's the Door?"
"Mahō no tesuto! / Doa wa doko ni aru?" (魔法のテスト! / ドアはどこにある?) 
March 19, 2016
08 "Fairilu Festival! / Bloom Bloom, Sakura!"
"Feariru Fesutibaru! / Sake sake, sakura!" (フェアリルフェスティバル! / 咲け咲け、さくら!) 
March 26, 2016
09 "I Love Rose! / Fairilu Easter"
"Rōzu ga daisuki / Feariruīsutā" (ローズが大好き! / フェアリルイースター) 
April 2, 2016
10 "The Fairilu who Lost His Wings / Open! Treecut House"
"Hane o shitsu kushita feariru / Kaiten! Tsurīkatto Hausu" (羽を失くしたフェアリル / 開店!ツリーカットハウス) 
April 9, 2016
11 "Rilu Rilu Bubble Rilu! / Headmaster Leon's Makeover Academy"
"Rirurirushaboriru! / Reon sensei no henshin-gaku" (リルリルシャボリル! / レオン先生の変身学) 
April 16, 2016
12 "What is this Pounding!? / Us is too Beautiful~"
"Kono dokidoki ttenani!? / Utsukushi sugiru bokutachi-sa~" (このドキドキって何!? / 美しすぎるボクたちさ~) 
April 23, 2016
13 "Exclusive! Benyako News! / The Other Side of the Fairilu Door"
"Tokudane! Beniyako Shinbun / Feariru Doa no Kochiragawa" (特ダネ!ベニヤコ新聞 / フェアリルドアのこちら側) 
April 30, 2016
14 "Headmaster Kingyo's Love Science / Grandma's Memories"
"Kingyo sensei no ren'ai-gaku / Obāchan no omoide" (きんぎょ先生の恋愛学 / おばあちゃんの思い出) 
May 7, 2016
15 "The Mysterious Handsome Coach Appears! Battle of Shaboriru"
"Nazo no ikemen kōchi tōjō! Shaboriru no Tatakai" (謎のイケメンコーチ登場!シャボリルの戦い) 
May 14, 2016
16 "The Mysterious Mist / The Fairy Candy Riot"
"Fushigina kasumi / Feariru Kyandi Sōdō" (不思議なかすみ / フェアリルキャンディ騒動) 
May 21, 2016
17 "What is this Thing called Love / Dante vs Akiakane: The Unicorn Race Showdown"
"Koi to wa dō iu mono kashira / Aante VS Akiakane Yunikōn Rēsu Taiketsu" (恋とはどういうものかしら / ダンテVSアキアカネ ユニコーンレース対決) 
May 28, 2016
18 "Reinde from Today! / Beau~tiful Handsome Dance~!"
"Kyō Rara Reindē! / Ikemenjodansu de byu~tifo~!" (今日からレインデー! / イケメンジョダンスでビュ~チフォ~!) 
June 4, 2016
19 "Ajisai's Colorful Magic! / Netto! Vegetable Cooking!"
"Ajisai Karafuru Majikku! / Nettō! Bejikukkingu!" (あじさいカラフルマジック! / 熱闘!ベジクッキング!) 
June 11, 2016
20 "Pet Showoff at the Friendship Festival! / Azami and Boss Rose!?"
"Jiman no Petto! Nakayoshi Fesutibaru / Azami to Rōzu nēsan!?" (自慢のペット!なかよしフェスティバル / アザミとローズ姐さん!?) 
June 18, 2016
21 "The Extracurricular Lesson! Their Destination is Big Hyumaru!? / Fairilu Change Hyumaru Transformation!"
"Kagai Jugyō! Yukusaki wa Biggu Hyūmaru!? / Feariru Chenji de Hyūmaru ni Henshin!" (課外授業!行先はビッグヒューマル!? / フェアリルチェンジでヒューマルに変身!) 
June 25, 2016
22 "Welcome to Big Hyumaru"
"Yōkoso, bigguhyūmaru e" (ようこそ、ビッグヒューマルへ) 
July 2, 2016
23 "Big Hyumaru is a Dangerous Place?"
"Bigguhyūmaru wa kiken ga ippai?" (ビッグヒューマルは危険がいっぱい?) 
July 9, 2016
24 "A Pretty Clothes Store / My desire to meet..."
"Sutekina oyōpuku-ya-san / Nozomu ni aitai..." (すてきなお洋服屋さん / 望に会いたい…) 
July 16, 2016
25 "Kabuto and Kuwa's Dreams! / Star☆Starry Sky Stage"
"Kabuto to kuwa no yume!/ Sutā ☆ hoshizora sutēji" (カブトとクワの夢! / スター☆星空ステージ) 
July 23, 2016
26 "Worried Counsel Room Ban / The Sea Candle Castle Invitation"
"Kinshi no onayami sōdan-shitsu / Shīkyandoru-jō kara no jōtaijō" (きんしのお悩み相談室 / シーキャンドル城からの招待状) 
July 30, 2016
27 "Correctly, Bea~utifully Cleaning / The big adventure in the Old Ruins~!"
"Kiyokuta dashi kuutsukushiku de suwa~tsu!/ Kodai iseki de daibōken da〜!" (清く正しく美しくですわっ! / 古代遺跡で大冒険だ〜!) 
August 6, 2016


  1. "Sanrio, Sega Toys Collaborate on Rilu Rilu Fairilu TV Anime".
  4. "セガトイズとサンリオの共同開発キャラクター第2弾のテレビアニメ『リルリルフェアリル〜妖精のドア〜』2016年2月よりテレビ東京他にて放送スタート!".
  5. 1 2 3 4 5 ""Rilu Rilu Fairilu" Casts Yumiri Hanamori, Aya Uchida, Rina Hidaka, Aina Kusuda". Crunchyroll. Retrieved 2016-01-31.
  6. "セガトイズ、サンリオ共同キャラクタープロジェクト第2弾!新キャラクター「リルリルフェアリル」が誕生。小学生女児にむけて商品化、TVアニメ化決定!".
  7. "「ジュエルペット」に続く、セガトイズ×サンリオ共同開発プロジェクト「リルリルフェアリル」が発表! TVアニメ化も!?". アニメイトTV. アニメイトラボ. 2015-12-11. Retrieved 2015-12-12.
  8. maho_ap (11 Dec 2015). "にしむらシェフ:魔法のエプロン公式 Twitter 2015年12月11日 17:19の発言" (Tweet) via Twitter.
  9. "【SANRIO EXPO2016】『セガトイズ』×『サンリオ』共同企画第2弾 アニメ『リルリルフェアリル』が2月6日放送開始! | ガジェット通信". 30 January 2016.
  10. "Sanrio, Sega Toys' Rilu Rilu Fairilu TV Anime Premieres on February 6".
  11. Alvin. "A pink to release 'Brand New Days' Japanese single in March".
  12. "Apink、初の日本オリジナル楽曲「Brand New Days」がアニメ『リルリルフェアリル』主題歌に - Musicman-NET".
  13. "未発表楽曲「key of life」がテレビ東京系アニメ「リルリルフェアリル~妖精のドア~」エンディング曲に決定!!".
  14. Inc., Natasha,. "Shiggy Jr.、アニメ「リルリルフェアリル」ED曲担当".

External links

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