Richard La Ruina

Richard La Ruina
Born Richard La Ruina
(1980-07-07) July 7, 1980
London, England
Nationality British
Other names Gambler, Richard Gambler
Known for Pickup Artist, Entrepreneur, Motivational Speaker, Author,

Richard La Ruina is a London-based entrepreneur, author and dating coach.

Background

La Ruina was born in London of Italian descent and raised in Cambridge where he describes his childhood as being academically and socially problematic.[1][2] At school, La Ruina was bullied and changed schools because of it, but the problem continued.[1][3] He describes himself as having developed a talent for the stock market at age 18, where he used his life savings successfully to earn himself a comfortable sum of money.[4] He claims that it was here that he acquired the nickname Gambler.[4]

By his own admission, La Ruina was unsuccessful with women throughout his early life, by age 21 he had never kissed a woman. Fueled by desperation and the fear of being alone for the rest of his life, La Ruina visited London's bars and clubs[3][5] to meet women. It was at this time where he met other pick-up artists. La Ruina viewed pick-up artists such as Erik von Markovik a.k.a. Mystery as great role models but they only provided him with an attitude and not a complete structure for meeting women.[1] This set La Ruina on the path of producing his own method of seducing women.

In 2007[2] La Ruina set up his own company, PUA Training[6] and trainers were used from his company on a Channel 4 documentary, First Cut: The Rules of Seduction[7][8] which documented the training of men in seducing women. The show was aired in the UK on December 7, 2007 and viewed by 2.5 million viewers. Since then he has been featured as an expert and trainer on Undercover Princes[9] on The BBC, Best Friend's Rehab on Fiver, Super Dragueurs: La Communaute Secrete Des Pick-Up Artist on Canal+,[10] The Fine Art of Seduction on VPRO in The Netherlands[11] and is set to feature in the film We Need to Talk About Kieran.[12]

La Ruina has been called “Britain's No 1 superstar chat-up artist” by The Times newspaper.[13][14] He is consulted as an expert in a wide variety of media, from tips for Women in Cosmopolitan[15] to seduction tips in FHM[16] La Ruina released his book titled The Natural Art of Seduction: Secrets of Success with women.[7][17]

Concepts

La Ruina emphasises the importance of not using scripted lines or routines to attract women. He aims for a more natural approach, arguing that men must become their best selves in order to maintain attraction after the routines.[1] He believes there is a structure to attraction, but that rigid procedural approaches to attraction should be avoided.[1][18]

Training and products

His company teaches weekend bootcamps in the UK, Italy, Brazil and United States.[19] The company has also released DVD and digital download products. His products incorporate some of his developments in the pick up artist field including The Three Characters of a Seduction, Stealth Attraction, and the Lifestyle Seduction model.[20]

Bibliography

References

  1. 1 2 3 4 5 "La Ruina interview on Attraction Chronicles". Attraction-chronicles.blogspot.com. Retrieved 2012-07-12.
  2. 1 2 Sarah O'Meara: "From teenage geek to Casanova", CEN News, November 14, 2007
  3. 1 2 "Master Casanova", GMTV, November 27, 2007
  4. 1 2 Gambler's History
  5. ↑ Retna Wooller: "Lessons in love at the cupid clinic", thelondonpaper, July 4, 2007
  6. ↑ "Bad chat-ups get the red card", metro.co.uk, July 29, 2007
  7. 1 2 "The Rules of Seduction" (Press release). PR Web Press Release Newswire. December 3, 2007.
  8. ↑ "First Cut: The Rules of Seduction" Archived July 5, 2008, at the Wayback Machine.
  9. ↑ "BBC, First Cut: Undercover Princes, Episode 2". Bbc.co.uk. 2011-04-20. Retrieved 2012-07-12.
  10. ↑ "Canal+, Super Dragueurs" Archived September 12, 2008, at the Wayback Machine.
  11. ↑ "NPO Sales / Documentary / Society- Culture / The Fine art of Seduction". Nposales.com. 2011-10-08. Retrieved 2012-07-12.
  12. ↑ "IMDB, We Need to Talk About Kieran"
  13. ↑ "The Resistible Rise of Britain's no 1 chat up artist" July 10, 2008
  14. ↑ "Playboy van het jaar: Richard La Ruina, van übernerd tot grootste verleider van Europa - Humo: The Wild Site". Humo.be. Retrieved 2012-07-12.
  15. ↑ "A good sex etiquette put on a condom" July 30, 2008
  16. ↑ "How to get any woman you want". Fhm.com. August 25, 2009. Retrieved 2012-07-12.
  17. ↑ "Books, Courses and Coaching by Richard La Ruina (Gambler)", Retrieved November 13, 2013
  18. ↑ Simone Baird: "Learn how to seduce", Time Out
  19. ↑ "Pick Up Schmuck", The Scotsman
  20. ↑ " The Natural Art of Seduction", Cliffs List
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