Rainbow Foods

Rainbow Foods
Subsidiary (1994–present), Private (1983–1994)
Industry Retail, Grocery
Founded October 1, 1983 in Minnesota
Headquarters Stillwater, Minnesota
Number of locations
 4
Products Bakery, dairy, deli, frozen foods, grocery, meat, pharmacy, produce, seafood, snacks
Parent SuperValu (2014-present),
Roundy's (2003-2014),
Fleming Foods (1994-2003)
Website rainbowfoods.com

Rainbow Foods is a supermarket chain with four locations in Minnesota.

History

The company was founded by Sid Applebaum and D. B. Reinhart in 1983 and grew to become the second-largest grocery chain in the Minneapolis–Saint Paul area. The chain was sold to Texas wholesaler Fleming Foods in 1994 and then in 2003 to Milwaukee-based Roundy's.[1] Roundy's, citing increased competition in the Minneapolis-Saint-Paul market,[2] sold 18 stores to a consortium of companies including Lund Food Holdings, Supervalu (United States), Jerry's Enterprises, Haug Enterprises, and Radermacher Enterprises. Twelve of these stores were converted to other brands, while six remain under the Rainbow banner. Roundy's has closed the remaining nine stores on July 22 and retains no ownership of the Rainbow Foods brand name[3]

In September 2014 four months after buying the Rainbow Foods location in West St. Paul, supermarket owner Jerry's Enterprises says it now plans to close the store in November. In a letter sent to the city Wednesday, Jerry's says the company has "developed plans based on business considerations" to close its Rainbow store at 1660 S. Robert St. The Rainbow on Minneapolis' Lake Street is also slated to close, Jerry's said Wednesday. The stores join nine other Rainbow supermarkets that were shut down in July, after Rainbow's owner Roundys left the Twin Cities market. After the closures the brand will only have four remaining stores[4] The two Rainbow Foods stores on Lake Street and on Roberts Street were said to close by November 9th 2014. After the closures there are now only 4 Rainbow stores left.

References

  1. ↑ Roundy's exits Twin Cities, parcels out Rainbow Foods locations, Star Tribune, accessed July 17, 2014
  2. ↑ Roundy’s, Inc. Agrees tos Sell 18 Rainbow Stores, Roundy's, Inc. press release, accessed July 17, 2014
  3. ↑ Rainbow, once No. 2 Twin Cities grocer, is splintered,Pioneer Press source=pkg nine twin cities rainbow stores closing this week, Pioneer Press accessed July 17, 2014
  4. ↑ 2 More Rainbow Foods to close, "Twin Cities.com" accessed September 28, 2014
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