Rachel Levin
| Rachel Levin | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Personal information | ||||||||||
| Born |
Rachel Claire Levin February 24, 1995 Philadelphia, Pennsylvania, U.S. | |||||||||
| Nationality | American | |||||||||
| Occupation | YouTuber | |||||||||
| YouTube information | ||||||||||
| Channel | Rclbeauty101 | |||||||||
| Years active | 2010–present | |||||||||
| Genre |
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| Subscribers |
10,002,101 (November 7, 2016) | |||||||||
| Total views |
1,337,376,287 (August 12, 2016) | |||||||||
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| Subscriber and view counts updated as of November 7, 2016. | ||||||||||
Rachel Levin (alias RCLBeauty101; born February 24, 1995) is an American YouTuber and beauty guru, known for her YouTube channel RCLBeauty101.
A native of Philadelphia, Pennsylvania,[1] Levin was noted as the number one social media influencer under 21 in the world on Zefr's.[2] At times, RCLBeauty101 has been the fastest growing YouTube channel in the world.[3] Levin has been featured on the front cover of magazines such as Adweek. Fans of her channel are referred to as Levinators.[4]
As a result of her large fanbase, she has become a household name amongst the teenage demographic, according to The Philadelphia Inquirer.[4]
Biography
Levin's father is a physician and her mother, Debra, is a lawyer.[4] A native of Philadelphia, Pennsylvania,[1] Levin started uploading videos of makeup routines onto her YouTube channel when she was 15 years old, beginning as a hobby. She soon had hundreds of thousands, and later millions, of subscribers.[4] Levin began her college studies at Pennsylvania State University. Her videos regularly feature her two sisters, Daniella and Alyssa. She also takes part in collaborations with other YouTubers.
In August 2015, RCLBeauty101 became the fastest growing YouTube channel in the world.[3]
Rachel has quite the mix of heritage. She is American, Austrian, British, Dutch and Italian.
Career
Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She began vlogging in December 2010. She also has over two million followers on Instagram. At age 16 she was quoted in the The Wall Street Journal[5] in an article "Mixing Makeup for the Webcam" regarding her cosmetics DIYs. She has also been quoted in Cosmopolitan magazine's September 2014 issue "The United States of Style". She has appeared on Steve Harvey and Today. She was a guest speaker at the October 6, 2016 Pennsylvania Conference for Women. Levin was featured on the cover of Adweek with the tag line "YouTube's Cover Girl, Beauty Vlogger Rachel Levin Heads Up Googles Cast of Video Talent" and in an article "How You Tube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In".
Awards
Levin was nominated for a 2015 Teen Choice Award Wave 3 in the category of "Choice Web Star: Fashion/Beauty."[6]
She was also nominated in two categories for a Streamy Award in the categories of "Breakout Creator" and "Lifestyle.".[7]
She was a finalist in the 8th annual Shorty Awards held on April 11, 2016 for YouTube Guru.[8]
References
- 1 2 Graham, Jenny (July 2014). "Teen Queen". Philadelphia Life Magazine.
- ↑ Rody-Mantha, Bree (December 9, 2015). Rachel Levin tops Zefr list of influencers under 21. StreamDaily.
- 1 2 Cohen, Joshua (September 28, 2015). Top 100 Most Subscribed YouTube Channels Worldwide. Tubefilter.
- 1 2 3 4 Wellington, Elizabeth (June 23, 2016). "At 21, Main Line YouTube star Rachel Levin can move a product, pack a mall". The Philadphia Inquirer.
- ↑ Dizik, Alina (September 21, 2011). "Mixing Makeup For The Webcam". Wall Street Journal.
- ↑ Heller, Corinne (August 16, 2015). "Teen Choice Awards 2015 Nominations: Wave 3 Nominees Include Caitlyn Jenner, Taylor Swift and More!". E! Online. Retrieved 18 August 2015.
- ↑ Hamedy, Saba (August 12, 2015). "Streamy Awards announce nominations for fifth annual show". Los Angeles Times. Retrieved 18 August 2015.
- ↑ Lee, Ashley (March 1, 2016). The Complete Nominations List. Hollywood Reporter.
External links
- RCLBeauty101 on YouTube