R3 (marketing consultants)

R3
Private
Industry Management Consulting
Founded 2002
Headquarters New York
Key people
 Goh Shu Fen (Founder, R3) Greg Paull (Founder, R3)
Products Management Consulting Services
Number of employees
 60
Website http://www.r3ww.com

R3 is an independent global marketing consultancy specializing in improving the efficiency and effectiveness of marketers and their agencies. Founded in 2002, R3 Worldwide is made up of a team of over 60 professionals based in the US, Asia Pacific, Europe, and Latin America. Using proprietary processes and tools in the areas of marketing investment and agency relations, R3 provides agency management consulting to eight of the world’s top twenty marketers.

History

Formation and early years

R3 was founded in 2002 in Singapore by Goh Shu Fen and Greg Paull, and initially offered agency review, remuneration and relationship consulting services to a core of blue chip clients including Coca Cola and Samsung.

By 2005, growth in the volume of R3's business in China made it necessary to establish a WFOE (Wholly Foreign Owned Enterprise) in Beijing and Shanghai, headed by Greg Paull. The consultancy moved quickly to expand and consolidate its research capabilities in China with local companies to develop its understanding of the market and its consumers. In this way, R3 was able to secure business from official 2008 Beijing Olympic Sponsors to help prepare and monitor the effectiveness of their marketing campaigns.

Services

Set up in response to an increasing need from marketers to enhance their return on marketing investment, R3 offers consulting services in the areas of Marketing Consulting, Independent Research, Agency Selection and Compensation, Independent Media Auditing and Analysis.[1]

Competitors

Given its broad range of services, R3 has a diverse group of competitors - from general management consultancies such as McKinsey and A.T. Kearny, to more specific agency search and selection service providers and marketing performance management firms such as Pile & Company and Rojek Consulting, and Ebiquity.

Press Coverage

R3 has been cited in many industry related publications including Campaign Asia-Pacific,[2] PR Newswire, WARC, Forbes,[3] and Ad Age .

China CMO Book

R3 recently wrote a book on marketing in China called China CMO,[4] featuring the China marketing heads of Coca-Cola, Visa, Nestle, Adidas, Volkswagen, Lenovo, IKEA, Philips, Johnson & Johnson, AB InBev, Kimberly-Clark, McDonald's, Starbucks, and the Bank of Communications. The book has received favorable reviews on Amazon [5] and elsewhere.

See also

References

  1. ↑ "R3 Worldwide – Improving Marketing Efficiency & Effectiveness". Rthree.com. Retrieved 2016-05-31.
  2. ↑ "Archived copy". Archived from the original on September 1, 2013. Retrieved June 19, 2013.
  3. ↑ "The Biggest Mistakes Most U.S. Marketers Make In China-And How Some Are Learning From Them". Forbes.com. 2016-05-25. Retrieved 2016-05-31.
  4. ↑ "China CMO Book". China CMO Book. Retrieved 2016-05-31.
  5. ↑ "China Cmo: Greg Paull, Shufen Goh: 9789881554239: Amazon.com: Books". Amazon.com. Retrieved 2016-05-31.
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