Procter & Gamble
October 31, 1837|
Cincinnati, Ohio, US
|Headquarters||1 P&G Plaza, Cincinnati, Ohio 45202, United States|
|Worldwide (except Cuba and North Korea)|
A.G. Lafley, executive chairman|
David S. Taylor, president and CEO
Personal care products
|Brands||See list of brands|
|Revenue||US$76.27 billion (2015)|
|US$11.79 billion (2015)|
|US$7.03 billion (2015)|
|Total assets||US$129.5 billion (2015)|
|Total equity||US$62.41 billion (2015)|
Number of employees
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom, Its products include cleaning agents and personal care products. Before the sale of Pringles to the Kellogg Company, its product line included foods and beverages.
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's chairman, president, and CEO until October 31, 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".
David Taylor became P&G CEO and president effective November 1, 2015.
Candlemaker William Procter and soapmaker James Gamble, both born in the United Kingdom of Great Britain and Ireland, emigrated from England and Ireland, respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created.
In 1858–1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.
The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products, as well, and in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas".
The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. After this acquisition, Procter & Gamble had their UK Headquarters at 'Hedley House' in Newcastle upon Tyne, until quite recently. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin paper mills and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972.
One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders. Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling
Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, the Iams Company, and Pantene, among others. In 1994, the company made headlines for big losses resulting from levered positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks.
In January 2005, P&G announced the acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight, and Gillette's Rembrandt toothpaste line to Johnson & Johnson. The deodorant brands Right Guard, Soft and Dri, and Dry Idea were sold to Dial Corporation. The companies officially merged on October 1, 2005. Liquid Paper and Gillette's stationery division, Paper Mate, were sold to Newell Rubbermaid. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray.
P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.
On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
P&G exited the food business in 2012 when it sold its Pringles snack food business to Kellogg's for $2.75 billion after the $2.35 billion deal with former suitor Diamond Foods fell short. The company had previously sold Jif peanut butter, Crisco shortening and oils, and Folgers coffee in separate transactions to Smucker's.
In March 2015, the company announced it was selling its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy, part of a brand-restructuring operation. This deal was the first health-related divestiture under the brand-restructuring operation.
In July 2015, the company announced the sale of 43 of its beauty brands to Coty, a beauty-product manufacturer, in a US$13 billion deal. It cited sluggish growth for its beauty division as the reason for the merger. The sale was completed on October 3, 2016.
As of July 1, 2016, the company structure has been categorized into ten categories and six selling and market organizations.
- Fabric care
- Home care
- Oral care
- Baby care
- Feminine care
- Family care
- Personal health care
- Hair care
- Skin and personal care
- Selling and market organizations
- Asia Pacific
- Greater China
- India, the Middle East, and Africa (IMEA)
- South America
- North America
Management and staff
- Ahmed Moussa
- Ahmed Yousry
- Angela Braly
- Meg Whitman
- Terry J. Lundgren
- Ernesto Zedillo
- Scott Cook
- Patricia A. Woertz
- Susan Desmond-Hellmann
- W. James McNerney, Jr.
- Kenneth Chenault
- Frank Blake
In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 current directors are female and have all been on Fortune's annual Most Powerful Women list.
Procter & Gamble is a member of the U.S. Global Leadership Coalition, a Washington, DC-based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad.
Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at 15th place of the "World's Most Admired Companies" list. Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders".
In October 2008, P&G was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.
In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor. In November 2013, Glassdoor also named them as a top 25 company for career opportunities. In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list.
In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognised as the most desirable FMCG business to work for in Africa.
As of 2015, 21 of P&G's brands have more than a billion dollars in net annual sales. Most of these brands—including Bounty, Crest, and Tide—are global products available on several continents. P&G's products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia, and New Zealand.
According to Advertising Age, Procter & Gamble spent $4.3 billion advertising their various brands in the United States in 2015, making it the top advertiser in the country.
Manufacturing operations are based in these regions:
Procter & Gamble produced and sponsored the first radio soap operas in the 1930s. The company was known for detergents, leading to the term "soap opera". When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company (including The Guiding Light, which had begun in 1937 as a radio serial, and made the jump to television in 1952). Though the last P&G-produced show, As the World Turns, left the air in 2010, The Young and the Restless, produced by and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2016, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble.
These past serials were produced by Procter & Gamble:
Procter & Gamble also was the first company to produce and sponsor a prime-time serial spin-off, a 1965 spin-off of As the World Turns called Our Private World. In 1979, PGP produced Shirley, a prime-time NBC series starring Shirley Jones, which lasted 13 episodes. They also produced TBS' first original comedy series, Down to Earth, which ran from 1984 to 1987 (110 episodes were produced). They also distributed the syndicated comedy series Throb. They produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Sony Pictures Television, but withdrew before the series premiere due to early press reviews. It also produced the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story, which was co-produced by The Landsburg Company. It also produces the People's Choice Awards.
In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production.
In addition to its self-produced items through PGE, Procter & Gamble also supports many Spanish-language novellas through advertising on networks such as Univisión, Telemundo, UniMás, and Azteca America. Procter & Gamble was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s.
In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from Gillette. In April 2010, after the cancellation of As the World Turns, PGP announced they were officially phasing out of the soap opera industry and expanding into more family-appropriate programming.
Procter & Gamble was a major sponsor of London's 2012 Summer Olympic and sponsored 150 athletes, plus Sochi's 2014 Winter Olympics. It also sponsored the 2016 Summer Olympics in Rio and will next sponsor the 2018 Winter Olympics in Pyeongchang and the 2020 Summer Olympics in Tokyo. The company's sponsorship includes television ads in which Olympic athletes are portrayed as children to convey the sense that the mothers of these athletes still remember them as infants; other ads stress how Olympic mothers stood by their children through years of training all the way through to Olympic success. 2016's ad for the Rio Games notes upheavals as youths by an American gymnast, Chinese swimmer, Brazilian volleyballer, and German distance runner. The ads all make prominent use of the Ludovico Einaudi orchestral track "Divenire" and related such instrumentals.
In April 2011, P&G was fined 211.2 million euros by the European Commission for establishing a price-fixing cartel for washing powder in Europe along with Unilever, who was fined 104m euros, and Henkel (not fined). Though the fine was set higher at first, it was discounted by 10% after P&G and Unilever admitted running the cartel. As the provider of the tip-off leading to investigations, Henkel was not fined.
Toxic shock syndrome and tampons
Toxic shock syndrome (TSS) is a disease caused by strains of the bacteria Staphylococcus aureus. Most people have these bacteria living in their bodies as harmless commensals in places such as the nose, skin, and vagina. The disease can strike anyone, not only women, but the disease is often associated with tampons. In 1980, 814 menstrual-related TSS cases were reported; 38 deaths resulted from the disease. The majority of women in these cases were documented as using super-absorbent synthetic tampons, particularly the Rely tampon created by Procter & Gamble. The Rely tampon was so super-absorbent that one by itself could in fact hold one woman's entire menstrual period flow. Unlike other tampons made of cotton and rayon, Rely used carboxymethylcellulose and compressed beads of polyester for absorption.
In the summer of 1980, the Centers for Disease Control released a report explaining how these bacterial mechanisms were leading to TSS. They also stated that the Rely tampon was associated with TSS more than any other brand of tampon. In September 1980, Procter & Gamble voluntarily recalled its Rely brand of tampons from the market and agreed to provide for a program to notify consumers. Since the 1980s, reported cases of TSS have dramatically decreased.
On June 30, 1999, Procter & Gamble announced that it would limit its animal testing practices to its food and drug products which represented less than 20% of its product portfolio. The company invested more than $275 million in the development of alternative testing methods.
Procter & Gamble has received criticism from animal advocacy group PETA for the practice of testing on animals.
In 2002, P&G was sued for its ads falsely suggesting to the consumers that the drug Prilosec could cure heartburn in a day. In December 2005, the Pharmaceutical division of P&G was involved in a dispute over research involving its osteoporosis drug Actonel. The case was discussed in the media.
P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later changed this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies.
The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, the moon under her feet and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the moon surrounded by 13 stars. Some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself and was said to be the two horns like those of a ram. The moon-and-stars logo was discontinued in 1985 in a failed attempt to squash the rumors.
These interpretations have been denied by company officials and no evidence linking the company to the Church of Satan or any other occult organization has ever been presented. The company unsuccessfully sued Amway from 1995 to 2003 over rumors forwarded through a company voice-mail system in 1995. In 2011, the company successfully sued individual Amway distributors for reviving and propagating the false rumors. The Church of Satan denies being supported by Procter & Gamble.
Human right violations of palm oil in 2016
According to Amnesty International in 2016 Procter & Gamble palm oil provider Wilmar International profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from toxic banned chemicals. In 2016 Singapore-based Wilmar International was world's biggest palm oil grower.
- "2012 Earnings Report, The Procter & Gamble Company". The Procter & Gamble Company. Retrieved August 14, 2013.
- "history_of_innovation". us.pg.com. Retrieved February 15, 2016.
- "Procter & Gamble board meets amid CEO reports". Boston Herald. Associated Press. June 9, 2009. Retrieved May 5, 2012.
- Coolidge, Alexander (July 10, 2015). "P&G brand sales, restructuring will cut jobs up to 19%". Cincinnati Enquirer. Retrieved March 3, 2016.
- "Around 100 brands to be dropped by Procter and Gamble to boost sales". Cincinnati News.Net. Retrieved August 2, 2014.
- Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business School Press. ISBN 1-59139-147-4.
- Bounce Dryer Sheets
- Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. Retrieved March 4, 2016.
- Berman, Dennis K.; Ellison, Sarah (September 14, 2005). "P&G Plans to Sell SpinBrush Unit To Advance Merger". Wall Street Journal. Retrieved March 4, 2016.
- "P&G sells Rembrandt to Johnson & Johnson". Cincinnati Business Journals. October 24, 2005. Retrieved March 4, 2016.
- Wherrity, Constance (February 21, 2006). "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York blog. Retrieved May 5, 2012.
- "P&G Must Proceed With Caution". Marketing Doctor Blog. July 10, 2008. Archived from the original on April 10, 2012. Retrieved May 5, 2012.
- "How To Learn From GE and P&G When The World Is About To Change". Marketing Doctor Blog. June 6, 2008. Archived from the original on June 22, 2012. Retrieved May 5, 2012.
- Horstman, Barry M (October 11, 2005). "John G. Smale: He rebuilt P&G – and city, too". The Cincinnati Post. Archived from the original on April 5, 2005.
- Cordieiro, Anjali; Loftus, Peter (August 25, 2009). "Warner Chilcott to pay $3.1 for P&G's drug business". The Wall Street Journal. Retrieved May 5, 2012.
- Watson, Elaine (February 15, 2012). "P&G sells Pringles to Kellog after Diamond deal loses its luster". The Food Navigator. Retrieved May 6, 2013.
- Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Retrieved March 4, 2016.
- "Spectrum Brands Holdings Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Retrieved March 4, 2016.
- Coolidge, Alexander. "P&G sells health brand". Cincinnati.com. Retrieved April 20, 2015.
- Oyedele, Akin (July 9, 2015). "Procter & Gamble just sold 43 of its brands for $12.5 billion". Business Insider. Retrieved July 9, 2015.
- Ng, Serena; Dulaney, Chelsey (July 9, 2015). "Procter & Gamble Agrees to Sell Beauty Brands". Wall Street Journal. Dow Jones & Company. Retrieved July 9, 2015. (subscription required (. ))
- "P&G confirms names of all 43 brands sold to Coty". Cosmetics Business. July 14, 2015. Retrieved March 4, 2016.
- "Coty Completes Merger with P&G Specialty Beauty Business". Business Wire. October 3, 2016. Retrieved October 27, 2016.
- Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati. Retrieved March 2, 2016.
- "Board Composition". Procter & Gamble. Retrieved March 4, 2016.
- Sellers, Patricia (May 5, 2011). "P&G rates an "A" for board diversity". CNN Money. Retrieved May 5, 2012.
- "P&G Views | P&G News | Events, Multimedia, Public Relations" (Press release). Pg.com. December 31, 2011. Retrieved February 15, 2012.
- "A.G. Lafley Rejoins Procter & Gamble as Chairman, President and Chief Executive Officer" (Press release). Pg.com. May 23, 2013. Retrieved May 23, 2013.
- "U.S. Global Leadership Coalition, Global Trust members". Usglc.org. Retrieved May 5, 2012.
- "Fortune's List of World's Most Admired Companies". Fortune. August 7, 2013. Retrieved August 7, 2013.
- "Reasons for Selection, 2009 Canada's Top 100 Employers Competition".
- "North America's Most InDemand Employers: 2014". linkedin.com.
- "Glassdoor's Top 25 Most Difficult Companies To Interview (2013)". Glassdoor Blog.
- "Top 25 Companies for Career Opportunities". Glassdoor.
- "Best Places to Work". Glassdoor.
- Alexander Coolidge (November 19, 2014). "P&G publicly supports same-sex marriage". Cincinnati.com. Retrieved January 20, 2016.
For the first time in its history, Procter & Gamble is openly supporting same-sex marriage. The Cincinnati-based consumer products giant says it embraced gay, lesbian, bisexual and transgender employees for more than 20 years. Now, the company says same-sex marriage has become an important enough issue to its workers that it is taking a public stand.
- Alexander Mugan (December 2, 2015). "2015 Careers in Africa Employer of Choice Awards". careersinafrica.com. Retrieved February 19, 2016.
The results of the inaugural Careers in Africa Employer of Choice Study, in association with Towers Watson, drawn from more than 13,000 survey responses by African professionals representing every market on the continent, have been revealed.
- Kalogeropoulos, Demitrios (December 27, 2015). "The Procter & Gamble Company's Best Product in 2015". Motley Fool. Retrieved March 3, 2016.
- "P&G at a glance". Procter & Gamble. Retrieved March 3, 2016.
- Brunsman, Barrett J. (June 30, 2016). "Three Cincinnati companies among largest advertisers in U.S.". Cincinnati Business Courier. American City Business Journals. Retrieved 2016-06-30.
- "Our New Hyderabad Plant Is Off to a Remarkable Start". pg.com.
- "P&G celebrates 25 years of successful operations in Pakistan".
- Carter, Bill; Stelter, Brian (December 9, 2009). "CBS Cancels As the World Turns, Procter & Gamble's Last Soap Opera". The New York Times. Retrieved September 17, 2010.
- Levine, Robert (July 7, 2008). "It's American Brandstand: Marketers Underwrite Performers". New York Times. Retrieved May 5, 2012.
- "P&G Must Proceed With Caution". Marketing Blog. July 10, 2008. Archived from the original on April 10, 2012. Retrieved May 5, 2012.
- "P&G Sponsors More Than 150 World-Class Athletes at the London 2012 Olympic Games". Procter & Gamble. July 29, 2012. Retrieved October 13, 2016.
- Michael J. Shaw (October 31, 2002). E-Business Management: Integration of Web Technologies with Business Models. Springer. p. 112. ISBN 978-1-4020-7178-2. Retrieved January 24, 2013.
- "Dancing tampons". Wired. July 26, 2000. Archived from the original on November 8, 2012. Retrieved May 5, 2012.
- Business 2.0. Imagine Media. November 2000. p. 34. Retrieved January 24, 2013.
- "Unilever and Procter & Gamble in price fixing fine". BBC News. April 13, 2011.
- Mikkelson, Barbara; Mikkelson, David (December 31, 2005). "Tampax Pearl". Snopes.com. Retrieved May 5, 2012.
- Mcpherson, Marianne (March 2005). "Sexual Anatomy, Reproduction, and the Menstrual Cycle". Boston Women's Health Book Collective. Archived from the original on February 4, 2012. Retrieved May 5, 2012.
- Canedy, Dana (July 1, 1999). "P.& G. to End Animal Tests For Most Consumer Goods". The New York Times. Retrieved May 5, 2012.
- "Animal Welfare and Alternatives". Procter & Gamble. Retrieved May 5, 2012.
- Liddick, Don (2006). Eco-terrorism: radical environmental and animal liberation movements. Praeger Publishers. ISBN 978-0-275-98535-6. Retrieved May 5, 2012.
- "Over-the-counter Prilosec to debut". October 15, 2003. Retrieved July 6, 2013.
- "Collated Media Reports". Thejabberwock.org. July 7, 2011. Retrieved May 5, 2012.
- "Procter and Gamble v. Amway 242 F.3d 539". U.S. Court of Appeals, 5th Circuit. February 14, 2001. Retrieved August 28, 2014.
- Witt, Howard (April 25, 1985). "Corporate news: Procter symbol succumbs to devilish rumor". Chicago Tribune.
- "Procter & Gamble Wins Satanic Civil Suit". CBS Money Watch. February 11, 2009. Retrieved May 5, 2012.
- High Priest, Magus Peter H. Gilmore. "F.A.Q. Conspiracies". churchofsatan.com.
- THE GREAT PALM OIL SCANDAL: LABOUR ABUSES BEHIND BIG BRAND NAMES Amnesty International November 30, 2016
- McGuigan, Lee, "Procter & Gamble, Mass Media, and the Making of American Life," Media, Culture, and Society 37 (Sept. 2015), 887–903.
- John Kominicki, "James Gamble's Candles And Soap Lit Up Profit: Do It Right: He helped put P&G on an ethical path to top", Los Angeles: Investor's Business Daily, March 6, 2015, p. A3.
|Wikimedia Commons has media related to Procter & Gamble.|