Primary ticket outlet

Primary ticket outlets are organisations that contract directly with venues and promoters to sell event tickets on their behalf.^[1]

Event promoters use primary ticket outlets to aid in the promotion of their events^[2] and often to manage their ticketing solutions.^[3]

Primary ticket outlets contrast from secondary ticket outlets/ticket resale in that they have a direct relationship with the owner of a venue or event.

The ticketing sector has made a big move into undermining the marketing abilities of the secondary ticketing outlets in order to strengthen the position of the primary ticket outlets as there has been an increase in the number of bogus tickets being bought.^[4]

Booking Fees

Primary ticket outlets make the majority of their income from a booking fee that is paid by the consumer over and above the face value of the ticket.^[5]

Examples

There are a number of primary ticket outlets around the world including:

• Ticketmaster
• AXS
• Ticketfly
• See Tickets

References