|Launched||25 December 2010|
|Owned by||Pratidin Group|
|Picture format||4:3 (576i, SDTV)|
|Headquarters||Guwahati, Assam, India|
|Replaced||News Time Assam|
|Airtel digital TV (India)||Channel 619|
|Dish TV (India)||Channel 783|
|Reliance Digital TV (India)||Channel 788|
|Tata Sky (India)||Channel 1965|
|Videocon d2h (India)||Channel 847|
Pratidin Time (Assamese: প্ৰতিদিন টাইম) is a 24-hour Assamese news channel. The programs of the channel include various infotainment, sports, entertainment, lifestyle, showbiz, fashion, education etc.
Pratidin Time was launched as 'News Time Assam' on 25 December 2010 at Ulubari, Guwahati. It was owned by Kolkata based Brand Value Communications Ltd under Rose Valley Group of Companies. In 2015, the channel was acquired by Pratidin Group and re-branded as Pratidin Time.
Nitumoni Saikia is currently working as the Editor-in-chief for the channel.
In August 2015, Pratidin Time was slammed on social media for airing a report on "scantily clad" women, calling them a summer-time nuisance that went against the local culture. After the massive outrage online, Pratidin Time pulled down the video from its official YouTube channel which was uploaded in May 2015. However, a copy of it with English subtitle went viral on social networking sites. There has also been an online petition to the Assam's Chief Minister Tarun Gogoi to enforce responsible journalism, supported by many including Adil Hussain, Rajni Basumatary.
Pratidin Time has sparked outrage after it aired a video on how scantily dressed women are creating nuisance on the streets of Guwahati. The whole controversy started while they broadcast the video titled “Scantily Clad Girls: A Summer Time Nuisance” on YouTube.
- Thakuria, Nava (28 December 2010). "Satellite News Channel launched in Northeast India". ModernGhana.com. Retrieved 21 August 2015.
- Dhar, Aniruddha (20 August 2015). "Assam journo in the news after sexist report on women's clothes". Hindustan Times. New Delhi. Retrieved 22 August 2015.
- "Assamese news channel sparks outrage after it compares women in shorts to monkeys". ABP News. New Delhi. 20 August 2015. Retrieved 22 August 2015.