Pinocchio (2014 TV series)


Promotional poster
Genre Romance
Written by Park Hye-ryun
Directed by Jo Soo-won
Shin Seung-woo
Starring Lee Jong-suk
Park Shin-hye
Kim Young-kwang
Opening theme "Non-Fiction" by Every Single Day
Country of origin South Korea
Original language(s) Korean
No. of episodes 20
Executive producer(s) Choi Moon-suk
Producer(s) Park Chang-yong
Production company(s) iHQ
Original network Seoul Broadcasting System
Picture format 1080i (HDTV)
Original release November 12, 2014 (2014-11-12) – January 15, 2015 (2015-01-15)
External links

Pinocchio (Hangul: 피노키오; RR: Pinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye and Kim Young-kwang.[1][2] It aired on SBS from November 12, 2014 to January 15, 2015 on Wednesdays and Thursdays at 21:55 (12:55 GMT) for 20 episodes.[3][4]


In the year 2000, Ki Ha-myung is leading a happy life with his parents and older brother Jae-myung, until his father Ki Ho-sang, the captain of the firefighting squad, dies in a factory explosion during a rescue attempt along with several of his men. When Ho-sang's body is initially missing, the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-ok alleges that Ho-sang survived the blast, and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and her younger son (Ha-myung) by jumping off a cliff, and Jae-myung blames their deaths on the media, particularly Cha-ok.

But Ha-myung is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who had died thirty years earlier. Ha-myung, who has no one else in the world, embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myung, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son Choi Dal-pyung moves to the island with his daughter Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle," respectively. In-ha has "Pinocchio syndrome," which causes her to hiccup whenever she tells a lie.[5] She idolizes her mother, and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.

Five years later, In-ha and Dal-po are high school seniors and classmates at their small-town high school in 2005.[6][7] Dal-po, who is actually a genius, pretends to be dumb (like the real Dal-po) and gets all zeroes in his test scores. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school while In-ha is the most popular girl.[8] Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In Ha, from confessing to her on national TV, and also to protect her from losing a bet.[9] At the TV studio, he runs into the show producer Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals, but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.

In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter, but continuously fails her job interviews 33 times; on the other hand,due to the poverty-stricken condition the Choi's is in, Dal-po is forced to work as a taxi driver in order to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream so he announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now-chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother Jae-myung and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing two of them and framing the third one. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once an idol sasaeng fan who now uses those obsessive and determined traits in her new job.[10]

Later in her line of work, In-ha discovers Choi Dal-po's real identity is Ki Ha-myung and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stood up against her and in the process revealing to Jae-myung that Ha-myung, his dead brother, is actually alive. Together, they try to bring Cha-ok down through their honest news reporting all the while uncovering a bigger conspiracy in the news industry.


Main characters

Ki Ha-myung decides to forget his past and start a new life after being rescued by Choi Gong-pil, as the latter's eldest son. He adopts the name Dal-po and hides his brilliant brain and past memories with the pretense of being a simple old-fashioned country bumpkin. His feelings for In-ha have always been conflicted with his hatred for her mother, but he finds that he cannot deny them as they grow older. After years of being a taxi driver, he decides to become a reporter with In-ha to prove to reporter Song Cha-ok his family's innocence and to show what a true reporter is. However, Dal-po soon realizes that a reporter must constantly struggle with the idea of justice and truth in a world where everyone wants to hide the facts.
While most people with Pinocchio Syndrome choose to withdraw from the world and choose their words carefully, In-ha does the complete opposite. A straight-shooter, she believes in telling it like it is, no matter how painful or embarrassing it might be. Coupled with her stubborn nature and strong-willed personality, In-ha's nickname is the "bluntly speaking witch." After debating on her career path, she chooses to become a reporter because she believes that all news must be completely truthful and it might bring her closer to her mother Song Cha-ok. While she was initially baffled at her "uncle" Dal-po's coldness and antisocial attitude, In-ha eventually discovers Dal-po's warm heart underneath the aloofness and his sharp mind beneath his pretenses and comes to embrace him as family. However, her growing feelings towards him grow undeniable with her hiccups.
As a young man born with a silver spoon in his mouth, Beom-jo grew up never wanting or needing anything that wasn't within his grasp. Raised in such a comfortable and warm environment under a doting mother, he lived an unexciting but satisfied life until he started receiving texts from a girl named In-ha. The texts weren't meant for him, but Beom-jo became intrigued as the texts steadily came over the years, piquing his interest to meet this girl. Abandoning his job as a fashion magazine editor, he decides to join this In-ha girl in becoming a reporter. While he had originally become a reporter to meet In-ha, Beom-jo quickly discovers the power of the media and the thrills of seeking out the truth.

Supporting characters

MSC Newsroom
In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. Not many people like her due to her cold attitude but no one can deny she is one of the best news anchors in the industry.
Chief of the MSC news desk. A man who thinks he has the charisma and leadership of Song Cha-ok but in reality he turns timid around her.
YGN Newsroom
Chief of the YGN news desk. Always stiff-faced and a workaholic, Gyo-dong works with the motto "the truth can change the world." He looks out for Dal-po and tries to discreetly help him in proving his family's innocence.
A past sasaeng fan who decides to become a reporter.
She is a wealthy CEO who owns several malls and seemingly a doting mother who spoils her son Beom-jo. But Rosa hides a darker side, having conspired with Song Cha-ok to deliberately divert the news.

Extended cast

Cameo appearances


This series reunited actor Lee Jong-suk and actress Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice (2013).[24]


Episode # Broadcast date Episode title[nb 1] Average audience share
TNmS Ratings[25] AGB Nielsen[26]
Nationwide Seoul National Capital Area Nationwide Seoul National Capital Area
1 November 12, 2014 Pinocchio[nb 2] 7.8% (19th) 9.9% (14th) 7.8% (19th) 8.4% (17th)
2 November 13, 2014 The Ugly Duckling[nb 3] 10.6% (14th) 12.8% (6th) 9.8% (15th) 10.8% (11th)
3 November 19, 2014 The Snow Queen[nb 4] 9.4% (18th) 10.9% (14th) 9.4% (15th) 10.9% (11th)
4 November 20, 2014 Romeo and Juliet[nb 5] 10.6% (14th) 12.8% (6th) 10.4% (16th) 11.8% (10th)
5 November 26, 2014 The King Has Donkey Ears[nb 6] 9.2% (16th) 11.6% (9th) 10.2% (13th) 12.2% (8th)
6 November 27, 2014 Two Years' Vacation[nb 7] 11.0% (11th) 14.1% (5th) 10.4% (14th) 12.1% (7th)
7 December 3, 2014 The Frog in the Well[nb 8] 8.9% (18th) 11.3% (15th) 8.7% (16th) 9.6% (16th)
8 December 4, 2014 A Lucky Day[nb 9] 10.8% (16th) 12.7% (10th) 10.2% (16th) 11.4% (11th)
9 December 10, 2014 The Pied Piper of Hamelin[nb 10] 9.2% (16th) 11.1% (11th) 10.1% (12th) 11.9% (8th)
10 December 11, 2014 The Boy Who Cried Wolf[nb 11] 10.8% (14th) 13.2% (6th) 10.7% (14th) 12.3% (8th)
11 December 17, 2014 A Midsummer Night's Dream[nb 12] 11.1% (14th) 13.3% (7th) 10.4% (15th) 11.6% (10th)
12 December 18, 2014 The Magic Flute[nb 13] 11.3% (14th) 13.5% (6th) 9.7% (18th) 10.9% (15th)
13 December 24, 2014 The Gift of the Magi[nb 14] 10.4% (14th) 12.2% (9th) 9.8% (14th) 11.1% (8th)
14 December 25, 2014 Hansel and Gretel[nb 15] 11.6% (11th) 13.3% (9th) 10.8% (14th) 11.7% (12th)
15 January 1, 2015 Don Quixote[nb 16] 13.3% (9th) 15.6% (7th) 12.9% (9th) 14.6% (5th)
16 January 7, 2015 The Emperor's New Clothes[nb 17] 12.9% (9th) 15.7% (5th) 11.8% (9th) 14.0% (5th)
17 January 8, 2015 The Scarlet Letter[nb 18] 12.7% (8th) 15.1% (5th) 12.9% (5th) 15.2% (4th)
18 January 14, 2015 The Red Shoes[nb 19] 12.6% (8th) 16.0% (5th) 11.9% (8th) 13.3% (5th)
19 The North Wind and the Sun[nb 20] 12.1% (11th) 15.5% (6th) 11.3% (10th) 12.1% (7th)
20 January 15, 2015 Peter Pan[nb 21] 13.6% (6th) 16.7% (5th) 13.3% (5th) 15.1% (5th)
Average 11.0% 13.4% 10.6% 12.1%

Awards and nominations

Year Award Category Recipient Result
2014 27th Grimae Awards Best Actor Lee Jong-suk Won
SBS Drama Awards Top Excellence Award, Actor in a Drama Special Lee Jong-suk Nominated
Top Excellence Award, Actress in a Drama Special Park Shin-hye Won
Top 10 Stars Lee Jong-suk Won
Park Shin-hye Won
SBS Special Award Lee Jong-suk Won
Netizen Popularity Award Lee Jong-suk Nominated
Park Shin-hye Nominated
Best Couple Award[27] Lee Jong-suk and Park Shin-hye Won
New Star Award Kim Young-kwang Won
Lee Yu-bi Won
2015 51st Baeksang Arts Awards Best Actress (TV) Park Shin-hye Nominated
Most Popular Actor (TV) Lee Jong-suk Won
10th Seoul International Drama Awards Outstanding Korean Drama Pinocchio Won
8th Korea Drama Awards Top Excellence Award, Actor Lee Jong-suk Won
Top Excellence Award, Actress Park Shin-hye Nominated
4th APAN Star Awards Top Excellence Award, Actress in a Miniseries Park Shin-hye Nominated
Best Young Actor Nam Da-reum Won
Best Production Director Jo Soo-won Won
Best Original Soundtrack "Pinocchio" by Roy Kim Won

Original soundtrack

English titles are adapted from iTunes Store, and credits from Naver Music.[28][29]

Pinocchio: Original Soundtrack
Soundtrack album by Various Artists
Released January 15, 2015
Genre K-pop, pop, R&B, soundtrack
Length 52:56
Language Korean, English
Label CJ E&M, Gazi Contents
No. TitleLyricsMusicPerformer(s) Length
1. "First Love" (첫사랑; Cheossarang)Jihoon, Tiger JK, BizzyConanTiger JK featuring Punch 3:20
2. "Pinocchio" (피노키오; Pinokio)Jihoon, Gu Ji-anRocoberryRoy Kim 3:33
3. "Non-Fiction"  Moon Sung-namMoon Sung-nam, Jung Jae-wooEvery Single Day 4:24
4. "Love Is like Snow" (사랑은 눈처럼; Sarang-eun Nuncheoreom)Park Shin-won, Conan, RocoRocoberryPark Shin-hye 3:19
5. "The Only Person" (하나뿐인 사람; Hanappunin Saram)RocoberryRocoberryK.Will 3:20
6. "Kiss Me"  Jihoon, RocoRocoberryZion.T 3:09
7. "Passionate to Me" (뜨겁게 나를; Tteugeopge Nareul)JihoonJihoonYounha 3:49
8. "You're the One" (그대 하나로; Geudae Hanaro)JihoonOh Chang-hoon, Park Sung-hoKim Bo-kyung 3:35
9. "Dreaming a Dream" (꿈을 꾸다; Kkumeul Kkuda)Jihoon, Gu Ji-anRocoPark Shin-hye 3:20
10. "Challenge"  Moon Sung-namMoon Sung-namEvery Single Day 3:26
11. "My Story"  Moon Sung-namMoon Sung-namEvery Single Day 3:22
12. "Tears in the Crowd (Strings)"   Moon Sung-namVarious Artists 4:27
13. "Pino Dream (Strings)"   Moon Sung-namVarious Artists 3:52
14. "Calm and Passion"   Lee Kyung-sikVarious Artists 2:56
15. "Mysteric Them"   Jung Cha-sikVarious Artists 3:04
Total length:

International broadcast


  1. Each of the episode titles is excerpted from well-known works of fiction, such as fairy tales, fables, novels and plays.
  2. The Adventures of Pinocchio
  3. The Ugly Duckling
  4. The Snow Queen
  5. Romeo and Juliet
  6. Midas
  7. Two Years' Vacation
  8. Chinese fable 井底之蛙 ("a frog in a well")
  9. Korean short story 운수 좋은 날 ("A Lucky Day") written by Hyun Jin-geon, published in 1924.
  10. Pied Piper of Hamelin
  11. The Boy Who Cried Wolf
  12. A Midsummer Night's Dream
  13. The Magic Flute
  14. The Gift of the Magi
  15. Hansel and Gretel
  16. Don Quixote
  17. The Emperor's New Clothes
  18. The Scarlet Letter
  19. The Red Shoes
  20. The North Wind and the Sun
  21. Peter Pan; or, the Boy Who Wouldn't Grow Up


  1. Sung, So-young (November 8, 2014). "Actors picked for Pinocchio". Korea JoongAng Daily. Retrieved November 15, 2014.
  2. Lee, Min-ji (November 6, 2014). "Lee Jong Suk and Park Shin Hye Praise Each Other Repeatedly". enewsWorld. Retrieved November 15, 2014.
  3. Hwang, Hye-jin (October 23, 2014). "Lee Jong Suk, Park Shin Hye and More Attend First Script Reading for Pinocchio". enewsWorld. Retrieved November 15, 2014.
  4. Jeon, Su-mi (November 12, 2014). "Lee Jong Suk and Park Shin Hye Ask Fans to Watch First Episode of Pinocchio". enewsWorld. Retrieved November 15, 2014.
  5. Choi, Shin-ae (November 4, 2014). "Six Symptoms of Park Shin Hye's Pinocchio Syndrome Revealed". enewsWorld. Retrieved November 15, 2014.
  6. Jeon, Su-mi (November 4, 2014). "Lee Jong Suk Gives Park Shin Hye Piggyback Ride in Pinocchio". enewsWorld. Retrieved November 15, 2014.
  7. Choi, Shin-ae (November 7, 2014). "Lee Jong Suk and Park Shin Hye Explode with Chemistry in Pinocchio BTS Photos". enewsWorld. Retrieved November 15, 2014.
  8. Lee, Ji-young (October 30, 2014). "Lee Jong Suk Transforms into Country Boy for Pinocchio". enewsWorld. Retrieved November 15, 2014.
  9. Park, Ah-reum (November 3, 2014). "Lee Jong Suk Gets Exhilarated Upon Entering City in Pinocchio". enewsWorld. Retrieved November 15, 2014.
  10. "Characters Images and Descriptions Released for Pinocchio Actors Park Shin Hye, Lee Jong Suk, Kim Young Kwang, and Lee Yoo Bi". Soompi. October 28, 2014. Retrieved October 28, 2014.
  11. "Actor Lee Jong-suk Confirmed to Star in Pinocchio Alongside Park Shin Hye". Soompi. September 11, 2014. Retrieved September 12, 2014.
  12. Jeon, Su-mi (September 12, 2014). "Lee Jong-suk Confirmed as Lead of Drama Pinocchio". enewsWorld. Retrieved November 15, 2014.
  13. Lee, Min-ji (November 6, 2014). "Lee Jong-suk Lost Hair After Wearing a Bushy Wig for Pinocchio". enewsWorld. Retrieved November 15, 2014.
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  16. "Actress Park Shin Hye Confirms Casting in New Drama Pinocchio". Soompi. September 3, 2014. Retrieved September 9, 2014.
  17. "Park Shin-hye confirmed to star in Pinocchio". The Korea Herald. September 4, 2014. Retrieved November 15, 2014.
  18. Lee, Ji-young (September 4, 2014). "Park Shin Hye Confirmed as Lead of Drama Pinocchio". enewsWorld. Retrieved November 15, 2014.
  19. Lee, Min-ji (November 6, 2014). "Park Shin Hye Isn't Concerned About Comparisons to The Heirs". enewsWorld. Retrieved November 15, 2014.
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  21. Lee, Min-ji (November 6, 2014). "Lee Jong Suk Asked to Hit Kim Young Kwang in Drama". enewsWorld. Retrieved November 15, 2014.
  22. Hong, Hye-jin (January 15, 2015). "Lee Joon appears in Pinocchio". K-Pop Herald. Retrieved January 27, 2015.
  23. "Kang-nam joins Pinocchio in cameo". K-Pop Herald. January 15, 2015. Retrieved January 27, 2015.
  24. Jo, Hye-ryeon (November 6, 2014). '피노키오' 이종석 "'너목들' 제작진과 두 번째 호흡, 기쁘다" [Lee Jong-suk from Pinocchio says "Glad to work with I Can Hear Your Voice crew once again"]. TV Report (in Korean). Retrieved November 19, 2014.
  25. "TNmS Daily Ratings: this links to current day-select the date from drop down menu". TNmS Ratings (in Korean). Retrieved November 12, 2014.
  26. "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved November 12, 2014.
  27. Kim, Min-jin (January 1, 2015). "Four couples win best couple prize in SBS Drama Awards". K-Pop Herald. Retrieved January 7, 2015.
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  29. "피노키오 OST : 네이버 뮤직 ("Pinocchio: Original Soundtrack on Naver Music")" (in Korean). Naver Music. Retrieved November 7, 2015.
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  31. Choi, Shin-ae (November 24, 2014). "Pinocchio Sold in China for Price 8 Times More than You Who Came From the Stars". enewsWorld. Retrieved November 27, 2014.
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  33. "Pinocchio continues making waves in China". K-Pop Herald. January 23, 2015. Retrieved January 27, 2015.
  34. 1 2 3 "Pinocchio to premiere on December 17". One TV Asia. Retrieved December 3, 2014.
  35. Anggraeni, Rina (April 19, 2015). "Pinocchio dan Birth of Beauty Bakal Hadir di Layar RCTI". (in Indonesian). Retrieved February 4, 2016.
  36. "EISEI GEKIJO to premiere Pinocchio in Japan on March 29, 2015". EISEI GEKIJO. Retrieved February 24, 2015.
  38. "Channel 40, ETTV to premiere Pinocchio in Taiwan on April 2, 2015". ETTV. Retrieved February 10, 2015.
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