Peters Ice Cream

Old advertisement on the side of the former Narracan General Store at Old Gippstown, Moe
Abandoned Peters Ice Cream factory Taree, New South Wales

Peters Ice Cream is a formerly Australian ice cream brand, now a subsidiary of European food firm R&R Ice Cream. It was originally developed by an expatriate American, Frederick (Fred) Augustus Bolles Peters in 1907, using his mother's recipe. The company was established in 1907 at Paddington, New South Wales as the Peters' American Delicacy Company. New works to manufacture 'The Health food of a Nation' was opened at neighbouring Redfern in 1923. Business flourished, in 1927 he set up Peters' Arctic Delicacy Co. Ltd in Brisbane and a branch in Newcastle; followed by, in 1929, associated companies were established in Victoria, Western Australia and at Townsville with manufacturing branch at Queensland. Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia .[1][2][3] The hub of the company, in Australia was a food firm known as Petersville Australia Limited, in the Melbourne suburb of Mulgrave, which later became the factory, which remains the production centre for most of its ice-cream products.

The company was taken over by Adelaide Steamship Company (AdSteam) in the late 1980s, and then by Pacific Dunlop (now known as Ansell) upon AdSteam's collapse. Pacific Dunlop sold its food assets in the mid-1990s, and the ice-cream division was acquired by Nestlé, which continued to market brands including Choc-Wedge, Drumstick, and Monaco Bar.

Ownership of a separate Peters Ice Cream business in Western Australia passed as part of Peters and Brownes (PB) Foods to Fonterra in 2006 and to Nestlé in 2009, giving Nestlé nationwide control of the brand.[4] Formerly, Peters in Western Australia exported ice-creams to Japan where it was called Lady Borden, and New Zealand where it was called Tip Top. Since 2009, Peters ice-creams have been trucked into WA from Melbourne, but the former PB Balcatta factory still produces Cadbury ice cream.

In 2012, The Peters Ice Cream business, including its Mulgrave factory, was purchased by Pacific Equity Partners (PEP),[5][6] with licence to produce sub-brands that were retained by Nestlé, e.g., Drumstick. In May 2014, the European company R&R Ice Cream bought Peters.[7]

See also

References

  1. ↑ Ice cream icon Peters celebrates 100 years Victoria Government press release, 28 August 2007. Accessed 22 January 2014
  2. ↑ Hopkins, P. Cool idea stands up to a licking. Brisbane Times, 24 August 2007. Archived September 1, 2007, at the Wayback Machine.
  3. ↑ Australian Through time (2004 ed.). Random House Australia. p. 170. ISBN 0 75931 002 5.
  4. ↑ Fonterra sells Australian ice cream business at Fonterra official site, 29 April 2009. Accessed 22 January 2014
  5. ↑ Nestlé sells Peters Ice Cream business to Pacific Equity Partners at Nestlé official website, 29 June 2012. Accessed 22 January 2014
  6. ↑ PEP Acquires Nestle’s Peters Ice Cream at Deal Journal Australia, 29 June 2012. (Now part of The Wall Street Journal.) Accessed 22 January 2014
  7. ↑ Michael Janda (27 May 2014). "Peters ice cream sold to European food giant". Australian Broadcasting Corporationn. Retrieved 27 May 2014.

Australian Dictionary of Biography, by G.P.Walsh - Volume 11 (MUP), 1988

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