Pappu

For the 1980 film, see Pappu (film).

Pappu (पप्पू) is a name given to male or pets in regions of India. In colloquial Indian languages, it refers to an innocent and simple boy.[1] When used in a derogatory sense, it could mean "naive" or "dumb" and it also refers to duffer.[2] 'Pappu' has been used frequently in popular culture (e.g. A R Rahman's chartbuster "Pappu Can't Dance", Election Commission's "Pappu can't vote" campaign and Cadbury's "Pappu Pass Ho Gaya" ad campaign).[3] It has also been used in film titles such as Aur Pappu Paas Ho Gaya (2007), Pappu Can't Dance Saala (2011).

Use in ad campaigns

"Pappu is an underdog, a lovable character who is not smart enough. In fact, all of us have met some or the other Pappus at some point in our life."

-Abhijit Avasthi of Ogilvy & Mather (Credited for introducing "Pappu" to advertisement world)[4]

The first use of "Pappu" in advertisement campaign was done by Cadbury chocolates in 2006. Abhijit Avasthi, a Group Creative Director of advertising agency Ogilvy & Mather, is credited for the introducing "Pappu" for advertisement world for Cadbury.[4] Cadbury popularized "Pappu" by its ad campaign "Pappu Pass Ho Gaya" (Pappu Has Passed Exam..) which shows a bald middle aged man as Pappu who passed his board exam after number of attempts and entire town celebrates Pappu's success by distributing Cadbury chocolates.[5]

According to the The Economic Times, use of name "Pappu" in ad campaigns connects with consumers and also described "Pappu" as "darling salesman" for marketers.[4] The name was also used in ad campaign of Maruti Suzuki which says "Maruti Genuine Parts lagaoge to pappu nahi kahelaoge" (If you use Maruti Genuine Parts, then you won't be termed as Pappu).[4]

Pappu has been featured in traffic awareness campaign of Kerala Police. They created "Pappu the Zebra" as their road safety awareness mascot. Some schools in Kerala also set up "Pappu zone" in school where students made aware about various road safety rules.[6][7]

Notable people named Pappu

See also

References

  1. ↑ It’s a Beehive Full of Complainers, But if You Can Make it Here …
  2. ↑ Pheroze Vincent (6 June 2013). "Finding Pappu". The Hindu. Retrieved 16 September 2014.
  3. ↑ Pappus say they aren't one, brave chant with a smile. The Times of India. 9 May 2009, 0421 hrs IST, Megha Suri, TNN.
  4. 1 2 3 4 Rajiv Singh, ET Bureau Aug 15, 2011, 09.59am IST. "'Pappu' connects with consumers; becomes darling salesman for marketers - timesofindia-economictimes". Articles.economictimes.indiatimes.com. Retrieved 2015-12-03.
  5. ↑ Philip Kotler (1 September 2010). Principles Of Marketing: A South Asian Perspective, 13/E. Pearson Education. pp. 205–. ISBN 978-81-317-3101-7.
  6. ↑ "Road safety lessons from 'Pappu'". The Hindu. 2013-10-08. Retrieved 2015-12-03.
  7. ↑ "'Pappu' in school to teach road safety - KERALA". The Hindu. 2009-11-12. Retrieved 2015-12-03.
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