PLUSPLUS

PLUSPLUS
Owned by 1+1 Media Group
Picture format 4:3 (576i, SDTV)
Country Ukraine
Language Ukrainian
Broadcast area Ukraine
Headquarters Kiev, Ukraine
Website Official website

PLUSPLUS is a Ukrainian children's TV channel, part of the 1+1 Media Group. The technical penetration of the channel is  61.5%. According to the group, PLUSPLUS is a family channel oriented towards shared viewing by parents and children, when the whole family gathers in front of TV.[1]

Broadcast information

Satellite - AMOS-2,

Orbital position - 4 degrees west longitude,

Frequency - 10 722 MHz

Speed digital stream - 27500 Msymv / sec,

Polarization - horizontal

Error correction (FEC) - 3/4.

History

Channel launch as 'CITI' (2006)

CITI was a regional television channel broadcasting in Kiev from December 1, 2006 to August 3, 2012. It was founded by Studio 1+1 and was a media holding of 1+1 Media Group. In general, the channel showed educational programs of Kiev and children and family movies and cartoons manufactured by the USSR. The slogan was "Канал TVого міста." (your city's channel). General manager was Natalia Vashko.

Rebranding to PLUSPLUS (2012)

The channel was relaunched on August 4, 2012 as PLUSPLUS, with new Disney Channel content moved across after the closure of Disney Channel (Ukraine). While developing the program concept, PLUSPLUS collaborated with government agencies, academic and research institutions using government programs, regulations and developments, as well as their recommendations. The channel content is created in a such way as to make it interesting for both children, and their parents.[2]

In 2012 it was awarded the National Television Award "Triumph" in the "Discovery of the Year", and in December 2012, PLUSPLUS launched the broadcasting of Disney programming divided into morning and afternoon blocks, which make up six hours of daily programs.[3]

In 2013, PLUSPLUS has been producing the range of in-house programs, each of which performs educational, training, developing and other functions. The channel has prepared three projects “Fairy Tale with Dad” a 10-minute program where famous dads read tales for kids; “Tips and Tricks”: animated pictures with solutions of “children’s” problems; and “Happiness Every Day”: videos on how to make a kid happy.[4]

Rebrand

In 2012, the channel rebranded with the aim of appearing Western European in outlook, with a nod to Ukrainian/Soviet culture and history. They developed a set of changeable family characters, designed to be the heroes of the channel, with a set of teasers and indents, produced by specialist character-animation studio Animade. They also developed a custom typeface for all on-air and off-air communications.[5] The consultancy worked with Ukraine-based illustrator Edik Katykhin.[6]

Programming

Animated series

Disney Channel animated series

Sitcoms

Other programs

References

  1. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  2. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  3. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  4. ↑ "PLUSPLUS channel page on Group site". media.1plus1.ua. 1+1 Media. Retrieved 18 August 2014.
  5. ↑ "PlusPlus - TV Channel Branding". Retrieved 18 August 2014.
  6. ↑ "Build's identity for Ukrainian TV channel Plusplus". DesignWeek. 3 August 2012. Retrieved 18 August 2014.
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