Opinion Research Corporation

Opinion Research Corporation
Private
Industry Market Research, Business Services
Founded 1938
Headquarters Princeton, New Jersey
Key people
 Marc Litvinoff(President)[1]
Products Research
Social research
Marketing research
Revenue $499.9 million (InfoGROUP2009)[2]
$21.1 million (InfoGROUP2009)[3]
Owner Lake Capital
Website opinionresearch.com

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939.[4] Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[5] The company announced its return to independent status through a partnership and majority investment from Lake Capital effective 1 July 2011.[6]

ORC has its worldwide headquarters in Princeton, and offices across the U.S., Europe and the Asia Pacific region. Founded in 1938, ORC offers a comprehensive portfolio of research products and services which provide insight into the attitudes and needs of both consumers and business executives across a range of industries. The Company’s expertise is focused in the areas of customer engagement strategies, market planning & development, employee engagement, corporate brand & reputation management, competitive intelligence and on-demand business intelligence.[7]

Globally, ORC operates in Asia as NWC Opinion Research, with offices in Australia, Singapore, Hong Kong, and China; in Europe as ORC International with offices in London, Manchester and Edinburgh; and in the United States as ORC with offices in Princeton, New York City, Chicago, Boston, Washington D.C., Minneapolis, and Seattle.

ORC is a founding member of the Council of American Survey Research Organizations (CASRO), a member of the European Society for Opinion and Marketing Research (ESOMAR), a member of the Association of Market and Social Research Organizations in Australia, and a member of the MRS Company Partner Service, a UK-based association for the promotion of professional standards.

The Company’s research is seen around the world through the CNN/Opinion Research Corporation Poll [8] and through its partnership with NYSE Euronext [9] on the annual NYSE Euronext CEO Report [10] which surveys CEOs of the New York Stock Exchange’s listing companies on topics ranging from globalization and governance to strategy and human resources.

References

  1. ↑ "ORC Corporate Leadership Team".
  2. ↑ "infoGROUP Inc. - FORM 10-K - February 26, 2010".
  3. ↑ "infoGROUP Inc. - FORM 10-K - February 26, 2010".
  4. ↑ "ORC Corporate History".
  5. ↑ InfoUSA Press Release, December 6, 2006
  6. ↑ "ORC INTERNATIONAL RETURNS TO INDEPENDENT STATUS --- ANNOUNCES PARTNERSHIP WITH AND INVESTMENT FROM LAKE CAPITAL, 7th July 2011".
  7. ↑ "infoGROUP Inc. - FORM 10-K - February 26, 2010".
  8. ↑ "Obama approval hits new low, CNN.com September 24, 2010". April 13, 2006.
  9. ↑ "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext "Back to Business" CEO Survey Reveals - NYSE Euronext press release June 10, 2010".
  10. ↑ "Quicker Employment Recovery Expected Outside Europe and the U.S., NYSE Euronext "Back to Business" CEO Survey Reveals - NYSE Euronext press release June 10, 2010".
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