Oishi (company)

Oishi
Industry Food and beverage industry
Founded 1946
Headquarters Pasay, Philippines
Imus, Cavite
Area served
 Southeast Asia, China
Products Snacks, cereals, biscuits, milk and beverages
Website www.oishi.com.ph

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines.[1] Its headquarters are in Pasay City in Metro Manila.[2] As of 2013 it is headed by Carlos Chan[3]).[4]

History

Oishi, started in 1946 as Liwayway,[5] was originally a family-owned corn starch repacking business.[1] The name of the business, "Liwayway' was selected to reflect the optimism of the Philippines following the aftermath of World War II.[5] By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966.[1]

Brothers Carlos and Manuel Chan, at the time, were behind the company.[1] The parents of the Chan brothers are immigrants to the Philippines from Fujian Province, China.[6]

The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.[5]

Expansion

Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping starting in 1978.[7]

The company's China division, established in 1993, is headquartered in Qingpu District, Shanghai.[8] To improve distribution in China, the company established a factory network there.[4] Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. In 2006, factories were opened in Indonesia and Thailand.[7]

Interlink Direct Ltd. imports Oishi products from China to the United Kingdom.[9]

Reception

In 1998, for his contributions to Shanghai, Carlos Chan received a "Magnolia Gold Award". In 2005 the City of Shanghai made Carlos Chan an honorary citizen. In 1996 Oishi was declared a "Shanghai famous brand". In August 2013 Carlos Chan, with a project wealth of $500 million, was #25 on the month's Forbes Philippines Rich List.[4]

Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii."[4]

References

  1. 1 2 3 4 "Overview." Oishi China. January 3, 2013. Retrieved on April 4, 2014.
  2. ↑ "Privacy Policy." Oishi. Retrieved on April 5, 2014. "Liwayway Marketing Corporation 2225 Tolentino St. Brgy. 129, Pasay City"
  3. ↑ "福布斯2013菲律宾富豪榜|福布斯排行榜" (Archived 2016-02-14 at WebCite. Forbes China. Retrieved on April 4, 2014. "施恭旗/Carlos Chan"
  4. 1 2 3 4 Flannery, Russell. "He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List." Forbes. August 11, 2013. Retrieved on April 4, 2014.
  5. 1 2 3 "History." Oishi. Retrieved on April 4, 2014.
  6. ↑ Zafra, Jessica. "Carlos Chan: Mr. Oishi." The Philippine Star. March 18, 2012. Retrieved on April 5, 2014.
  7. 1 2 Dy, Rolando (26 January 2015). "Building a multinational brand: The Oishi story". Philippine Daily Inquirer. Retrieved 22 September 2016.
  8. ↑ "Company Overview of Liwayway Holdings Company Limited." Businessweek. Retrieved on April 5, 2014. "2277 Hu Qing Ping Highway Shanghai, 201702 China"
  9. ↑ "Oishi 上好佳." Interlink. Retrieved on April 5, 2014.
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