Oath (song)

"Oath"
Single by Cher Lloyd featuring Becky G
from the album Sticks and Stones
Released October 2, 2012
Format Digital download
Recorded 2012
Genre
Length 3:38
Label
Writer(s)
Producer(s)
Cher Lloyd singles chronology
"Want U Back"
(2012)		 "Oath"
(2012)		 "Rum and Raybans"
(2012)
Becky G singles chronology
"Wish U Were Here"
(2012)		 "Oath"
(2012)		 "Becky From The Block"
(2013)
Music video
"Oath" on YouTube

"Oath" is a song by English singer and performer Cher Lloyd, featuring vocals from American rapper Becky G. The track was released on October 2, 2012, as the second single from the American version of Lloyd's debut studio album, Sticks and Stones, and the fourth single overall.[1] "Oath", produced by Dr. Luke and Cirkut, was played for the first time on New York City radio station Z100 FM.[2] The track was released as single in the United States, Canada, Australia and New Zealand only. "Oath" was not as successful as Lloyd's previous single, "Want U Back", in the United States, debuting at number 99, and peaking at number 73 on the Billboard Hot 100. In New Zealand, following the major success of "Want U Back", which reached number three, "Oath" made a respectable impact, peaking at number 13, becoming Lloyd's third consecutive Top 20 hit in that country.

Background

"Oath" was originally written by Rebbeca Gomez but was brought to Cher Lloyd by Dr. Luke. It was later modified by songwriters Ammar Malik and Emily Wright, along with help from producers Dr. Luke, Cirkut and Robopop, for inclusion on Lloyd's second studio album, slated for release in 2013. However, when it was revealed that Lloyd's debut album, Sticks and Stones, was set to be revised for the American and Australian markets, Lloyd's producers decided to use the track as one of the release's lead singles, and Lloyd asked Gomez to appear on the track with her to sing one of the verses. Thus, "Oath" was released as the album's second single, following "Want U Back", in both the United States and Australia, and also featured on the version of the album released in Japan. The track itself premiered on New York City radio station Z100 FM on 7 September 2012. In promotion of the single, Lloyd performed it live solo on Today and Live! with Kelly and Michael and with Becky G on The X Factor USA, in front of her mentor and manager, Simon Cowell.

Music video

The music video for "Oath" was filmed over the course of three days, between 19 and 21 September 2012, at Venice High School in Los Angeles. The video was directed by Hannah Lux Davis, and was first previewed in a number of images released via Lloyd's Twitter account. The video premiered in full on 4 October 2012, via Lloyd's official VEVO account on YouTube. The single was certified gold by the Recording Industry Association of America (RIAA) denoting sales of 500,000 in the country. The music video has over 121 million views on YouTube as of November 24, 2016.

Synopsis

The video features Lloyd and Gomez as students in a high school who are kept behind in detention. Lloyd taps her pencil similar to the scene in "...Baby One More Time" by Britney Spears. This scene is cut multiple times by Lloyd sitting on the hood of a red classic convertible Ford Mustang. Lloyd and her friends walk to a car filled with pool toys after getting out of school. Becky G begins her verses and is seen in front of several lockers with "OATH" written on them. After Gomez's first two lines, the scene cuts to two girls who stare at the two singers walking into a laundromat. They pass a man playing "Want U Back" on Just Dance 4 and push him aside, and they both pick up a Wii remote to play the game. The people outside look at the group of friends, the men being attracted. The singers dance around the red convertible and a green jeep. Then the cars drive down a highway to the beach where they are seen playing around.[3]

Live performances

Lloyd performed the song live for the first time on On Air with Ryan Seacrest on 1 October 2012. She performed the song on Today on 5 October, and on Live! with Kelly and Michael on 28 October 2012. Cher also sang the song with Becky G on the American broadcast of The X Factor, on the Top 10 results show on 22 November 2012. Lloyd also performed the song while she was a supporting act on Demi Lovato's Neon Lights Tour.

Track listing

Digital download[4]
No.TitleLength
1."Oath" (featuring Becky G)3:38
Total length:3:38

Charts and certifications

Weekly charts

Chart (2012–13) Peak
position
Australia (ARIA)[5] 68
Canada (Canadian Hot 100)[6] 58
New Zealand (Recorded Music NZ)[7] 13
scope="row" Slovakia (Rádio Top 100)[8] 66
US Billboard Hot 100[9] 73
US Mainstream Top 40 (Billboard)[10] 30

Certifications

Region Certification Certified units/Sales
New Zealand (RMNZ)[11] Gold 7,500*
United States (RIAA)[12] Gold 500,000^

*sales figures based on certification alone

Release history

Country Date Format Label
United States[13] 2 October 2012 Digital download Syco Music, Epic Records
Canada
Australia[14] 5 October 2012
New Zealand 6 October 2012

References

  1. ↑ "Cher Lloyd debuts new song 'Oath' - listen", Digital Spy, 7 September 2012
  2. ↑ "Cher Lloyd reveals new single 'Oath' artwork", Digital Spy, 14 September 2012
  3. ↑ Oath official music video on YouTube. YouTube. Published on 4 October 2012
  4. ↑ "iTunes (NZ) - Music - Cher Lloyd - Oath (feat. Becky G) - Single". iTunes (NZ). 26 October 2012. Retrieved 30 November 2015.
  5. ↑ ARIA charts "Oath" peak position
  6. ↑ "Cher Lloyd – Chart history" Canadian Hot 100 for Cher Lloyd.
  7. ↑ "Charts.org.nz – Cher Lloyd feat. Becky G – Oath". Top 40 Singles. Retrieved 2012-12-31.
  8. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201251,52 into search.
  9. ↑ "Cher Lloyd – Chart history" Billboard Hot 100 for Cher Lloyd.
  10. ↑ "Cher Lloyd – Chart history" Billboard Pop Songs for Cher Lloyd.
  11. ↑ "NZ Top 40 Singles Chart > January 14, 2013". Recording Industry Association of New Zealand. Archived from the original on 13 January 2013. Retrieved 13 January 2013.
  12. ↑ "American single certifications – Cher Lloyd – Oath". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  13. ↑ "Oath" on iTunes in the United States. iTunes Store.
  14. ↑ "Oath" on iTunes in Australia. iTunes Store.
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