No. 5 the Film
| No. 5 The Film | |
|---|---|
| Directed by | Baz Luhrmann |
| Produced by |
Chanel Bazmark Films |
| Starring |
Nicole Kidman Rodrigo Santoro |
| Music by | (arranged by Craig Armstrong) |
| Cinematography | Mandy Walker |
| Edited by | Daniel Schwarze |
| Distributed by | Chanel |
Release dates | 12th of November 2004 (UK) |
Running time | 180 secs. |
| Country | United States |
| Language | English |
| Budget | $42,000,000 |
No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 million USD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the United States. Kidman was paid $12 million for her role in the advertisement.[1]
Runtime
The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.
Plot
Famous celebrity (Nicole Kidman) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.
Music
The main musical theme of the film is the "Clair de Lune", arranged by Craig Armstrong. The original version was composed by Claude Debussy.
Sequel
In 2014 Baz Luhrmann created a sequel film entitled "Chanel. 5's The One That I Want". The film stars model, Gisele Bündchen and actor Michiel Huisman.[2]
See also
- Chanel
- Chanel No. 5
- Baz Luhrmann
- Nicole Kidman
- Rodrigo Santoro
- Branded content
- Advertising
- Short film