Nielsen Online

Nielsen Online
Founded 2007
Headquarters New York, New York
Key people
Dave Toth, Tim Meadows, Ivy Chow, Simon Chen, Bill Pulver, Manish Bhatia

Nielsen Online, a service of the Nielsen Company, provides measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Previously a majority investor in both companies, Nielsen purchased NetRatings and BuzzMetrics in the spring of 2007, combining them to form Nielsen Online. Outside of the U.S., Nielsen Online operates in 16 countries across Europe, Latin America and Asia Pacific.


Products include:

Digital Strategic Services Delivers consulting and advisory services.

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