Newsline Express
 | |
| News and Advertising | |
| Founded | 2005 |
| Headquarters | Hong Kong, Hong Kong SAR |
| Website |
www |
Newsline Express (Chinese: 新聞直線) is a service on MTR trains which provides Cable TV news and infotainment programmes through LCD displays installed on board. It was started in 2005 by the Kowloon-Canton Railway Corporation and is now equipped on every train compartment running on East Rail Line, West Rail Line and Ma On Shan Line. Metro Cammell trains of East Rail Line are equipped with wider LCD TVs (22 inch), while the rest on SP1900 is smaller (15 inch).
The commence of MTR CRC-Stock EMU on 7 December 2011 also launched the Newsline Express service in Kwun Tong Line, one of a pre-merger MTR line, with LCD TVs (22 inch) equipped on those trains.
The rates for advertising are 10 seconds for HK$20,000 and the advertising receives over one million views per day.[1][2]
Criticism
The TVs for Newsline Express are sometimes criticized for being too noisy that their broadcasts can even be heard in the quiet car of the train.[3]
To cater passengers' need, quiet zones, in which only train operational announcements are made (without Newsline Express soundtrack), are available on each train. The quiet zones are located on:
- West Rail Line trains: 1st & 4th compartments for southbound, or, 4th and 7th compartments for northbound;
- Ma On Shan Line trains: 3rd compartment for southbound, or, 2nd compartment for northbound;
- East Rail Line trains: 1st, 4th, 9th (part) & 11th compartments for southbound, or, 2nd, 4th (part), 9th, 12th compartments for northbound;
- Kwun Tong Line CRC-Stock EMU: 1st & 8th compartments.
References
- ↑ "Advertising Rate Card". HKC News Express. Retrieved 10 November 2007.
- ↑ "Target audience over one million rising steadily". HKC News Express. Retrieved 10 November 2007.
- ↑ "Noise pollution bad on KCR". Hush The Bus. Retrieved 10 November 2007.