NewsWhip

NewsWhip is a technology company^[1] which tracks and predicts the spread of stories on social networks.

As of July 2014, the company’s technology tracked the spread of stories on Facebook, Twitter, LinkedIn and Pinterest, including content published in 12 languages: English, French, German, Portuguese, Spanish, Flemish, Estonian, Finnish, Swedish, and Italian. The company provides content discovery and monitoring services to news companies, blogs, PR firms, marketers and other media producers.

Overview

The Company

NewsWhip has published data and studies on social distribution of content. In blog posts and marketing materials, the company describes a future where peer to peer social network enabled distribution of content will replace print, broadcast and other mediums.^[2]

In March 2014 NewsWhip published "People Powered" front pages, where the front pages of prominent newspapers where populated by their most shared stories of the previous 24 hours.^[3][4][5]

History

Paul Quigley and Andrew Mullaney started work on NewsWhip in April 2011.

In September 2011 they joined the NDRC LaunchPad Acccelerator Program and were later based in DogPatch Labs Europe, in Dublin. In 2012, it received undisclosed angel investment from the NDRC, Hal Philipp and Shane Naughton.^[6][7] In 2013 NewsWhip raise seed funding of €825,000 from AIB Seed Capital Fund, Hal Philipp, Hannes Smarason, Enterprise Ireland and others.^[8][9]

In 2014 dozens of media companies adopted its technology.^[10] Its monthly ranking of the most shared publishers has earned coverage on BuzzFeed, The Huffington Post, the BBC, The Guardian and other outlets.^{[11] [12][13][14][15]}

NewsWhip opened their U.S office in New York in 2014 and has stated that it plans to substantially grow this team in 2015.

Newswhip’s European HQ is at 23 South William Street, Dublin 2. The US office is at NeueHouse, 110 East 25th Street, New York, NY 10010.

Products

Spike

Spike is NewsWhip's pro-tool dashboard for Newsrooms, Content Marketers and PR professionals. NewsWhip unveiled Spike in 2012 to positive reviews from sites including The Next Web, The World Association of Newspapers, and Journalism.co.uk, and soon had hundreds of users.^[16][17][18]

Spike is a tool that shows what content is capturing the world's attention in real time. The tool uses patent pending technology to rank stories based on their social velocity - or their social interactions over time. The content is filtered and categorised based on when it was published, where it was published, language, topic, semantic tagging and a host of other features.

App

NewsWhip launched a mobile app for Android and iPhone in January 2013. The app has both topic and country filters which shows users what stories are spreading fastest in these niches, using signals from social media.

The app received some positive reviews "There are plenty of news aggregation services out there, and NewsWhip is up there with the very finest."^[19]

The app was relaunched with a responsive design in June 2014.^{[20] [21]}

Insights & API

In September 2014, NewsWhip opened up its social database to publishers. This platform, called NewsWhip Insights, would allow access to the social interaction data NewsWhip have stored from 1 January 2014.

Insights has four components:

1. A dashboard that provides a live connection to the database which can be used to process any queries.

2. Regular email digests detailing how your publication is performing against competitors.

3. Tailored Reports.

4. API.

API

NewsWhip offers two distinct APIs — GET API and POST API.

The GET API provides real time data from the past 24 hours, while the POST API provides access to aggregate data, social stats and numbers gathered since January 1, 2014.

NewsWhip API partners use the data for trending content hubs, internal dashboards and trending topics. Examples include: The Guardian, RTÉ.ie, Broadsheet.ie, ThinkProgress and The Daily Kos.

Publisher Rankings

NewsWhip releases monthly rankings of the Top Social Publishers (English Language).^[22]

These rankings are often the subject of discussion and debate in the area of new media, tech and journalism.^{[23][24][25][26]}

References