Nature Republic

Nature Republic
네이처리퍼블릭
Founded March 2009
Founder Jung Woon-ho
Headquarters Seoul, South Korea
Area served
 Worldwide
Products Skincare
Website https://www.naturerepublic.com

Nature Republic (Hangul: 네이처리퍼블릭) is a South Korean cosmetics brand.[1]

Created in March 2009, Nature Republic is a cosmetics brand that utilizes natural ingredients for their products.[2] The brand's philosophy is 'A Sense of the Beginning'.[3]

History

Nature Republic opened its first store in March 2009. Stores were opened outside of South Korea in Taiwan, Singapore, Thailand and Malaysia in 2011.[4]

In 2011, Nature Republic opened its first store in Cambodia[5] and launched its first store in the Philippines on November 13, 2012.[6]

The brand was involved in a scandal in 2015, when its founder and former CEO Jung Woon-ho was imprisoned for embezzlement and breach of trust for gambling overseas. He also allegedly spent billions of won in lobbying for a shorter sentence.[7] After replacing him with Kim Chang-ho, the brand opened more stores in the U.S, which already has 17 of its stores since 2012. It launched a store in Torrance, California, and has plans of opening another in Elmhurst, New York as part of its plans to continue building up its presence in the country.[8]

Product

Its best-known products are Ginseng Royal Silk Watery Cream and 92% Aloe Vera Gel. Other products include cleaning foam,body lotion, body shower, hair essence series and so on.[9]

Spokespersons and models

Rain became an endorser of Nature Republic in 2009.[10]

On September 13, 2010, JYJ became the new endorsers of the brand after signing a one-year contract with Nature Republic. The company plans to use their strong influence in Asia by enacting “differentiated marketing strategies”, targeting not only domestic customers, but also foreign customers as well.[11]

In 2011, KARA's Gyuri, Hara and Jiyoung were selected as Nature Republic's new models.[12] Jang Keun-suk also became an endorser of the brand in the same year.

In August 2013, it was announced that Girls' Generation's Taeyeon and EXO signed a 2-year endorsement deal with Nature Republic.[13]

References

  1. ↑ "Nature Republic" (in Korean). naturerepublic. Retrieved 2013-10-30.
  2. ↑ "Nature Republic". visitkorea.or.kr. Retrieved 2013-10-30.
  3. ↑ http://www.naturerepublic.com/eng/nature/brand-concept.jsp
  4. ↑ "Nature Republic boosts entry into cosmetic industry with fifth store". theborneopost.com. Retrieved 2013-10-30.
  5. ↑ "Nature Republic to open 6th and 7th store in Cambodia". bntnews.co.uk. Retrieved 2013-11-05.
  6. ↑ "Nature Republic is in the Philippines". philstar.com. Retrieved 2013-10-30.
  7. ↑ "Nature Republic CEO's lawyer is in hot water". Korea JoongAng Daily. May 11, 2016. Retrieved September 12, 2016.
  8. ↑ "Nature Republic seeks to revive, first in US". The Korea Herald. July 20, 2016. Retrieved September 12, 2016.
  9. ↑ Retrieved 2016-08-23
  10. ↑ "Rain's "Nature Republic" CF released". allkpop. Retrieved 2013-10-30.
  11. ↑ "JYJ seals a 1 year contract with Nature Republic". allkpop. Retrieved 2013-11-07.
  12. ↑ "KARA's latest 'Nature Republic' CF revealed". allkpop. Retrieved 2013-10-30.
  13. ↑ "Taeyeon and EXO score a 2-year endorsement deal with cosmetics brand 'Nature Republic'". allkpop. Retrieved 2013-10-30.
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