Native Americans on Network TV

Native Americans on Network TV : Stereotypes, Myths, and the "Good Indian," is a book-length study of American Indian characters on U.S. television, from The Lone Ranger to Longmire.

Author Michael Ray FitzGerald noted a persistent pattern: The most notable (i.e., long-running) characters, such as Tonto (The Lone Ranger (TV series)), Cochise (Broken Arrow (TV series)), Mingo (Daniel Boone (TV series)), and Cordell Walker (Walker, Texas Ranger) have been those who enforced Euro-American norms. The book examines the traditional role of stereotypes and their functions in the rhetoric of colonialism, offering a critical analysis of images of the "Good Indian"—minority figures who enforce the dominant group’s norms. The framework for this and other closely related stereotypes was formulated by University of Pennsylvania communication scholar Cedric C. Clark (later known as Syed M. Khatib) in a 1969 article for Television Quarterly.

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