Myx

Myx (pronounced as IPA:/ˈmɪks/; stylized as myx) is a Filipino cable television network based in Quezon City. It is targeted to youth audiences with music videos as its primary content, a strategy reminiscent of the early days of MTV. It was introduced on free-to air television through the now-defunct television network Studio 23 in 2000. Some of the programs of Myx was shown on Studio 23 during early morning, afternoon and late evening blocks. In 2002, Myx was launched as a stand-alone 24-hour music channel on cable. On February 28, 2007, an American counterpart was created to cater the Asian-American community in United States. Myx is notable for showing the lyrics as the music video plays. This strategy was adapted from karaoke, a popular past-time in Asia.^[1] Since 2006, Myx gives the annual Myx Music Awards for the most influential personalities in the Philippine music industry.

History

Myx was first aired on November 20, 2000 on ABS-CBN's sister television network, Studio 23. It was intended to be the replacement of MTV Philippines. It aired on Studio 23 during daytime, as a block-timer.

On February 14, 2002, ABS-CBN merged Myx on Channel 23 with then top-rating music cable channel, VID-OK. After the merger, Myx retained its name. However, it carried the format of VID-OK (which plays music videos with lyrics). At first, viewers of both predecessors were cold regarding the said change. However, Myx was able to gain significant audience compared to the channel's main competitors. Since then, Myx became the number one music channel in the Philippines.

On January 16, 2014, Myx stopped airing on Studio 23. This was after the closure of Studio 23 to give way to the new free-to-air sports channel, S+A.

In November 2015, the network celebrated its 15th year anniversary. The month-long celebration started with "Myx Mo! 2015" at the SM Mall of Asia Concert Grounds on October 31, 2015. The following day, November 1, 2015, Myx re-branded with new shows and a new look with a major graphics overhaul. Myx also invited past and present VJs for the grand "Myx Homecoming" which was aired as a 4-part special. Finally, the network concluded the celebration with the airing of the Myx 15 documentary on November 20, 2015, the launching day of Myx wayback in 2000.

VJs and hosts

Myx has produced some of the most popular VJs in the country which includes Lourd de Veyra, Luis Manzano, Geoff Eigenmann, Heart Evangelista, Nikki Gil, Bernard Palanca, and Iya Villania. Since 2007, Myx has produced the annual Myx VJ Search with the aim of searching the country's best VJs. The finalists will be given the chance to be a VJ on Myx. The current VJs of Myx are Robi Domingo, Ai dela Cruz, Tippy Dos Santos, Alex Diaz, Sunny Kim, Donny Pangilinan, Jairus Aquino and Sharlene San Pedro. Jairus and Sharlene are two of the youngest VJs in the country.

Programming

The majority of the programs of Myx is composed primarily of music-related programming which includes programs with music video countdown for specific genre, artists, as well as music video charts programs. Myx also shows concerts, events, and live performances. Myx also sponsors several special events for televised purposes as well as programs related to pop culture.

Abroad

In 2007, Myx TV (originally launched simply as Myx) was launched in United States. The American counterpart of Myx was originally intended to cater the Asian-American youth community in United States with music video as its primary content. It was later reformatted to become a general entertainment channel targeted to the Asian-American diaspora. Myx TV is operated independently from its Filipino counterpart with some of its programming produced in the United States by ABS-CBN International and by other third-party production companies. Myx TV is exclusively available in United States on over ten million households through a wide array of platforms such as cable, satellite, IPTV, online streaming, VOD and other over-the-top content platforms such as Roku, Samsung Smart TV, Samsung Blu-ray, Sony Bravia, Sony Blu-ray, and Opera Software.

Myx on other platforms

• Myx magazine - was a bi-monthly magazine that complements the music channel.
• Myx compilations - was a series of music compilations released by PolyEast Records.
• Myx Mo! - a yearly concert event launched in 2002. Today, Myx Mo! is now considered as the longest continuous annual music festival in the Philippines.
• Myx Charts - a mobile app available in android and iOS devices.
• Myx 2 - was a digital sub-channel of ABS-CBN DTT. It was later discontinued.
• Social media - Myx's official social media accounts on Twitter and Facebook are among the biggest in the country, with over six million likes on Facebook and over five million followers on Twitter.

References

External links

• myxph.com