Music Choice

This article is about the American company. For Music Choice outside of the United States, see Music Choice International.
Music Choice
Launched 1987[1]
Owned by Music Choice LLC (Comcast, Cox Communications, Charter Communications, Microsoft, Motorola/Arris, Sony Corporation of America)
Picture format 480i (Video on demand), 480p (EDTV)
Country United States
Language English
Broadcast area Nationwide
Headquarters Horsham, Pennsylvania[2]
Available on many cable systems Check provider for availability
Verizon FiOS Channels 1799–1849
CenturyLink Prism Channels 5101-5150

Music Choice (abbreviated as MC) is an American company that programs music and produces music-related content for digital cable television, mobile phone and cable modem users. Music Choice programs audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phones, available through the Music Choice app. Many digital cable and telco companies carry Music Choice, including Comcast, Time Warner Cable, Charter Communications, Cablevision, Cox Communications, Verizon FiOS, Grande Communications, Service Electric Cable TV, Frontier Communications, and Bright House Networks. Other companies offer similar audio services for commercial customers, such as Sirius XM, Muzak, DMX and Stingray Music.


Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro,[3][4][5][6] launched in test markets circa 1987. From its inception as an eight-channel audio service from Motorola's cable group, Music Choice evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast, Charter Communications through its acquisition of Time Warner Cable in May 2016, Cox Communications, EMI Music, Microsoft, Motorola/Arris, and Sony Corporation of America.

Music Choice launched its first 24-hour interactive music video cable channel, SWRV, in February 2010.[7]

Music Choice is the first ad-supported video on demand network to be measured by Nielsen Media Research's video on demand measurement service. Audience demographics are based on Nielsen's national People Meter.[8]

Music Choice channels

As of September 2016, Music Choice offers 50 audio channels. Some of the popular channels Music Choice offers includes Music Choice Max, Music Choice Pop & Country, Music Choice Teen Beats. In October 2016, Music Choice added Retro-Active.

Nearly all of Music Choice's audio music channels provide continuous music streaming commercial free. Music Choice offers various streams across multiple genres, with each devoted to a particular genre. While a song is playing, artist, song and album information appears on screen as well as trivia facts, artist photos and generic graphics relevant to that particular channel.[9][10] Music Choice programmers select the music based on current charts, music trends, sales, what they feel is hot in the industry and feedback from viewers.[11] All of Music Choice's channels are censored except for: rap, metal, alternative, adult alternative, rock hits, indie, and dance/EDM.

During each song, the screen design and logo will rotate to prevent burn-in on television screens.[9] Banner advertisements are displayed on every music channel in lieu of commercials, programmed by individual providers at the headend level via local insertion.[11][12][12]

Music Choice online

In August 2007, Music Choice began offering a free broadband music service to its cable partners for use by their cable-modem subscribers. Music Choice's free broadband music site offers subscribers access to simulcasts of all the music channels available on its television network, in addition to several online exclusives, though online-exclusive channels were eliminated on April 15, 2009.[13] Additional features include the ability to watch music videos and Music Choice original programming. This service is currently available to Comcast, Cox Communications and Time Warner Cable, Cablevision, Grande Communications and Conway cable-modem users. Mobile app access to Music Choice's channels is also available on some providers via Music Choice's apps.

Music Choice on Demand

Music Choice offers free video on demand content, including hundreds of music videos from a large number of recording artists. Music Choice On Demand also features exclusive original programming and interviews with popular artists through segments such as:[1]

Music Choice app

Music Choice is available on iOS and Android devices. The app is free, however requires users to have a TV or Internet subscription.[14] With the app, consumers have access to 75 commercial-free music channels, including 25 app exclusive video channels in addition to their 50 channel lineup. The app also gives consumers access to their video library as well as MC Originals.


Music Choice filed a lawsuit against Stingray Digital in the U.S. District Court for the Eastern District of Texas in June 2016 over patent infringement. The patents in dispute are U.S. Patent Nos. 8,769,602, 9,357,245, 7,320,025 and 9,351,045 pertaining to the on screen formatting of Stingray Digital's channels.[15] Stingray countersued Music Choice on August 29, 2016 calling it a "smear campaign".[16]

See also


  1. Archived June 18, 2013, at the Wayback Machine.
  2. "Music Choice Horsham PA, 19044 –". Retrieved 2015-12-31.
  3. Archived August 18, 2012, at the Wayback Machine.
  4. Archived February 17, 2013, at the Wayback Machine.
  5. "Dan Baker". On Demand Summit. Retrieved 2015-12-31.
  6. Archived December 12, 2013, at the Wayback Machine.
  7. "SWRV TV – Don't Just Watch". Music Choice. Retrieved 2013-06-24.
  8. "Nielsen To Measure Music Choice On Demand". Multichannel News. Retrieved 2013-06-24.
  9. 1 2 "Frequently Asked Questions (FAQs)". Retrieved 2015-12-31.
  10. "News". Appalachia Tech. Retrieved 2015-12-31.
  11. 1 2 Archived June 12, 2013, at the Wayback Machine.
  12. 1 2 Archived June 1, 2013, at the Wayback Machine.
  13. Archived April 5, 2009, at the Wayback Machine.
  14. "About Music Choice Broadband Portal". Cox Communications. Retrieved 2016-10-18.
  15. Music Choice Sues Stingray, Accusing TV Rival of Patent Infringement Music Choice 2016-06-6
  16. Stingray counters Music Choice’s lawsuit, calls it smear campaign Globe And Mail 2016-08-30
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