Moores

Moores, Clothing for Men, is a Canadian brand specialized in tailor-made clothing for men similar to Tip Top Tailors or Classys. It is an affiliate to Men's Wearhouse, from the U.S. The store was founded by Martin Prosserman and David Moore who as a minority shareholder was bought out in 1982.In 1980 they opened the first location in Mississauga in the Greater Toronto Area. Moores is owned by the Moores Retail Group who also owns GoldenBrand clothing in Montreal. In 1999 the Moores Retail Group was bought by Men's Wearhouse.^[2] Today, in Canada Moores has 126 retail locations situated all over Canada and employs over 1200 people. Its current headquarters are in Toronto.

The stores sell a wide variety of footwear, tuxedo rentals, office wear, outerwear, ties and many more articles for workers or special occasions.

Its ad slogan is: "Well made, Well Priced, Well Dressed"

In September 2008 Men's Wearhouse selected the New York advertising agency DeVito/Verdi to handle its national advertising and marketing communications account. The assignment calls for the agency to provide full service marketing support and to develop strategic planning, advertising, public relations, market planning, promotions, and P-O-S programs. In addition to the Men’s Wearhouse brand, DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development.^[3]

References

1. ↑ "Men's Wearhouse Reports Fiscal 2011 Third Quarter Results" (Press release). PR Newswire. December 6, 2011. Retrieved 2012-01-06. 
2. ↑ "Men's Wearhouse finishes acquisition of Moores Retail Group of Canada – Discount Store News – Find Articles at BNET.com". 
3. ↑ Reuters"', "http://www.reuters.com/article/pressRelease/idUS129874+23-Sep-2008+BW20080923", 23 September 2008, retrieved 18 June 2009

External links

• Moores website