Money Maker

For the song by The Black Keys, see El Camino (The Black Keys album). For the Froggy Fresh album, see Money Maker (Re-Loaded). For the Elmore James blues single, see Shake Your Moneymaker (song).
"Money Maker"
Single by Ludacris featuring Pharrell
from the album Release Therapy
Released July 17, 2006 (U.S. radio)
Format CD single
Recorded 2006
Genre Dirty rap
Label DTP, Def Jam
Writer(s) Pharrell Williams, Christopher Bridges
Producer(s) The Neptunes
Ludacris singles chronology
"Unpredictable"
(2005)
"Money Maker"
(2006)
"Need a Boss"
(2006)
Pharrell singles chronology
"Mr. Me Too"
(2006)
"Money Maker"
(2006)
"That Girl"
(2006)

"Money Maker" is the first single from Ludacris's fifth album Release Therapy. The song was released to the radio on July 17, 2006. The song is Ludacris' take on the 1961 Elmore James blues song Shake Your Moneymaker. It was produced by The Neptunes and features Pharrell. The song was written by Chris Bridges (Ludacris), and Pharrell Williams. The video was released on August 17, 2006. The video premiered on MTV's Making the Video. The single reached number 1 on various charts. It has peaked at number 1 on the Billboard Hot 100, the Hot R&B/Hip-Hop Songs, and number 1 on Hot Rap Tracks in the United States. It also became the number 1 single on radio in the United States on October 19, 2006. The music video managed to enter BET's 106 & Park and peak at number 1, where it remained for several days. The single has strong airplay on BET and MTV. It also has airplay on Canada's Muchmusic. The single had a major promotional campaign and huge airplay on radio around the U.S., Canada and other countries around the globe. The song was performed on the 2006 MTV Video Music Awards. This is Ludacris's third #1 hit single.

American R&B singer, Amerie, recorded an answer back (remix) to the single. The song was included on her first Mixtape, Because I Love It Volume 1 (the mixtape that was released to accompany her third studio Because I Love It). The song however did not appear on the final album. "Because I Love It" was released to international markets only.

The song won a Grammy Award for Best Rap Song in 2007.

Reviews

"Money Maker" was obviously intended as a summer smash, as it more than satisfies the requirements: lame yet memorable pick-up lines (“I’m a bedroom gangsta”), disorganized, rambunctious production, and an accompanying big-budget video. Overall, it's a major setback in Ludacris’ campaign to claim the southern rap throne.
Atlanta really did need another strip-club anthem. So Ludacris and Pharrell deliver "Money Maker", roasting a Nellyesque sing-rap over steamy tropical percussion, a relentless knock that re-imagines "Can I Get a..." played with pots and pans. Fleshed out with deep, one-two bass punches and organs that trickle before bursting, it sounds faintly sinister. The hook boasts a lowering blend of Eros and economics: Luda's soliciting followed by Skateboard's stage-whispered counsel to "Shake your moneymaker / Like somebody 'bout to pay ya."

Commercial performance

"Money Maker" debuted at number 96 on the Billboard Hot 100 the week of August 26, 2006.[1] It moved seventeen spots to number 79 the week of September 2, 2006[2] and another eighteen spots to number 61 the week after.[3] Two weeks later, it entered the top 40 at number 15 the week of September 23, 2006.[4] It moved thirteen spots to number two the week after with gains in airplay and digital sales,[5] but was kept off the top spot for four weeks by Justin Timberlake's "SexyBack".[6] It reached number one the week of October 28, 2006 and held that spot for two weeks before losing it again to Timberlake with "My Love",[7] remaining on the chart for a total of twenty-five weeks.[8] This gave Ludacris his second number-one hit as lead artist and third overall. This also gave Pharrell his second number-one hit as a featured artist.

It peaked at number one on the Hot R&B/Hip-Hop Songs chart for one week,[9] the Rhythmic chart for five weeks,[10] and the Hot Rap Songs chart for seven weeks.[11] On December 6, 2006, the song was certified Platinum by the Recording Industry Association of America (RIAA) for selling over 1,000,000 copies in the United States.[12]

Music video

The video was directed by Melina (who directed R&B singer Shareefa's "Need a Boss") and was released on August 17, 2006, premiering on various music channels including BET, MTV, and MuchMusic.

The video to "Money Maker" consists of Ludacris rapping with girls dancing around him against a basically-colored background of orange, green and black. He has a counting machine that counts how many times he gets a girl to shake her rear end (called "money maker") for him. Pharrell appears during the chorus with girls and stacks of money. There is also a Chrysler ME Four-Twelve and large speakers in the background that vibrate throughout the video, which are no more than salad bowls, according to Ludacris in MTV's "Making the Video". Cameo appearances are made by Allen Iverson, Shareefa, Bobby Valentino, & Lil Fate. The video is notable for Ludacris' first appearance on camera with a fade haircut, as he had cut his trademark cornrows in order to signify a new image for himself.

Credits and personnel

The credits for "Money Maker" are adapted from the liner notes of Release Therapy.[13]

Recording
Personnel

Charts and certifications

Weekly charts

Chart (2006) Peak
position
Germany (Media Control AG)[14] 86
US Billboard Hot 100[15] 1
US Hot R&B/Hip-Hop Songs (Billboard)[16] 1
US Hot Rap Songs (Billboard)[17] 1
US Pop 100 (Billboard)[18] 5
US Rhythmic (Billboard)[19] 1

Certifications

Region Certification Certified units/Sales
United States (RIAA)[12] Platinum 1,000,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Year-end charts

Chart (2006) Position
US Billboard Hot 100[20] 35
US Hot Rap Songs (Billboard)[21] 13

See also

References

  1. Hope, Clover (August 17, 2006). "Fergie's 'Bridge' Earns Second Week At No. 1". Billboard. Prometheus Global Media. Retrieved August 20, 2015.
  2. "The Hot: September 2, 2006". Billboard. Nielsen Business Media, Inc. Retrieved August 20, 2015.
  3. "The Hot 100: September 9, 2006". Billboard. Nielsen Business Media, Inc. Retrieved August 20, 2015.
  4. "The Hot 100: September 23, 2006". Billboard. Nielsen Business Media, Inc. Retrieved August 20, 2015.
  5. Cohen, Jonathan (September 21, 2006). "All Timberlake, All The Time On Billboard Charts". Billboard. Prometheus Global Media. Retrieved August 21, 2015.
  6. Hope, Clover (October 12, 2006). "Timberlake Still 'Sexy' At No. 1, New Single Keeps Climbing". Billboard. Prometheus Global Media. Retrieved August 21, 2015.
  7. Hope, Clover (November 2, 2006). "Timberlake Scores Second Straight Hot 100 No. 1". Billboard. Prometheus Global Media. Retrieved August 20, 2015.
  8. "Ludacris and Pharrell Williams - Money Maker". aCharts.co. Retrieved August 21, 2015.
  9. "Hot R&B/Hip-Hop Songs – 2006 Archive". Billboard. Promtheus Global Media. Retrieved August 21, 2015.
  10. "Money Maker" October 14 – November 11, 2006:
  11. "Rap Songs – 2006 Archive". Billboard. Prometheus Global Media. Retrieved August 21, 2015.
  12. 1 2 "American single certifications – Ludacris – Money Maker". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  13. (2007) Release notes for Release Therapy by Ludacris (liner notes). The Island Def Jam Music Group (1708937)
  14. "Ludacris, Money Maker". charts.de (in German). Media Control Charts. Retrieved August 28, 2011.
  15. "Ludacris – Chart history" Billboard Hot 100 for Ludacris. Retrieved August 28, 2011.
  16. "Ludacris – Chart history" Billboard Hot R&B/Hip-Hop Songs for Ludacris. Retrieved August 28, 2011.
  17. "Ludacris – Chart history" Billboard Hot Rap Songs for Ludacris. Retrieved August 28, 2011.
  18. "Ludacris > Charts & Awards > Billboard Singles". AllMusic. All Media Network. Retrieved August 28, 2011.
  19. "Ludacris – Chart history" Billboard Rhythmic Songs for Ludacris. Retrieved August 28, 2011.
  20. "Hot 100 Songs: 2006". Billboard. Prometheus Global Media. Retrieved August 21, 2015.
  21. "Rap Songs: 2006". Billboard. Prometheus Global Media. Retrieved August 21, 2015.
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