Monetate

Monetate, Inc.
Private
Industry Software, Website Optimization
Founded 2008
Founder David Brussin, David Bookspan
Headquarters Conshohocken, Pennsylvania
Area served
 Worldwide
Key people
 Lucinda Duncalfe, CEO
Bob Lawson, CFO
Number of employees
 220 (as of April 2014) [1]
Website http://www.monetate.com

Monetate is a firm that makes personalization and customer-experience management software for businesses. The Monetate platform provides ecommerce companies with the ability to perform A/B testing, a randomized experiment with two variants (A and B), which are the control and variation in the controlled experiment. The platform also supports multivariate testing. Monetate also provides website and mobile personalization capabilities, which may be used for delivering website experiences based on customer data. The firm also offers testing and personalization solutions for email and mobile apps (iOS and Android).

History

Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.[2]

In December, 2010 Monetate raised $5.1 million in Series A round funding, led by First Round Capital and FLOODGATE.[2]

In August, 2011, Monetate raised $15 million in Series B round funding, led by OpenView Venture Partners.[2]

In February, 2013 Monetate raised $17.3 million Series C round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, First Round Capital, FLOODGATE, Lead Edge Capital, and OpenView Venture Partners.[3]

In April, 2014, Bob Lawson became Monetate's Chief Financial Officer.[4] In July, 2014, Monetate had about 230 employees.[5] Lucinda Duncalfe was named CEO in August, 2014.[4]

Founders

David Brussin

David Brussin's ecommerce career began in 1996 at InfoSec Labs,[5] a security company he co-founded. He then co-founded ePrivacy Group, Inc. In 2004, he co-founded TurnTide, a company that provided anti-spam software.[5] In June 2012, Brussin was named Entrepreneur of the Year by Ernst & Young.[6] In September, 2012, Brussin was elected to the board of directors of Shop.org.[7]

David Bookspan

David Bookspan is co-founder and director of Monetate. He is also one of the founding partners of DreamIt Ventures, a venture capital firm. He is also the founder, president, and CEO of MarketSpan, Inc., a software utility for legal professionals.

Products

The Monetate platform for websites and mobile apps is delivered via the software as a service (SaaS) model.The company currently offers five products: Monetate for Personalization, Optimization, Email, Merchandising, and Mobile Apps.

Summit

Monetate Summit is an annual event held in Philadelphia. The fifth annual Monetate Summit 2015 was held at the Philadelphia franchise of the Loews Hotel. Speakers included Scott Galloway of L2, Inc,[8] George Blankenship of Apple, Inc and Tesla Motors,[8] Michelle Kelly, EVP of brand distribution, marketing, and merchandising at Lily Pulitzer, [8] and Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research.

Awards and Honors

In October, 2012, Monetate was named 8th fastest-growing private company in the Philadelphia region.[9]

In November, 2012, Monetate was named one of the Best Places to Work in Pennsylvania.[10]

References

  1. ↑ "From two employees to 220, in only six years". Fortune. 17 April 2014. Retrieved 18 May 2016.
  2. 1 2 3 "Monetate - CrunchBase".
  3. ↑ "Dec 5, 2013: Monetate - Funding Round - Series C - CrunchBase".
  4. 1 2 "Monetate Appoints New CEO Lucinda Duncalfe to Help Company Meet Growing Demand for Digital Personalization - Monetate".
  5. 1 2 3 "Q&A: David Brussin of Monetate".
  6. ↑ "Entrepreneur of the Year awards include CEOs of Monetate, Synthes".
  7. ↑ admin (18 February 2014). "Shop.org Board of Directors".
  8. 1 2 3 "Lilly Pulitzer, Keurig, DirecTV, Office Depot and More to Present at Monetate Summit 2015 - The Business Journals".
  9. ↑ "The region's fastest-growing private companies: The Philadelphia 100 (slideshow) - Philadelphia Business Journal".
  10. ↑ "2012 Best Places to Work winners announced · Team PA Foundation".
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