Modes & Travaux

Modes & Travaux
Editor Patricia Wagner
Categories Women's magazine
Frequency Monthly
Circulation 444,228 (2011)
Founder Edouard Boucherit
Year founded 1919 (1919)
First issue November 1919
Company Mondadori France
Country France
Based in Paris
Language French
Website Modes & Travaux
An illustration published in the magazine in January 1944

Modes & Travaux is a French language monthly general interest women's magazine based in Paris, France. Founded in 1919 it is one of the oldest magazines in the country.

History and profile

Modes & Travaux was founded in 1919.[1][2][3] The founder was Edouard Boucherit.[4] The first issue appeared in November 1919.[4] The former owner was Emap France, a subsidiary of the British media company.[5] Emap bought the magazine together with other French titles in 1994.[6] The company was acquired by the Italian media group Arnoldo Mondadori Editore in June 2006.[7]

Modes & Travaux is part of Mondadori France, a subsidiary of Mondadori, and is published on a monthly basis.[8] Patricia Wagner is the editor of the monthly,[2] which has its headquarters in Paris.[8] Its target audience is women aged between 30 and 50 years-old,[2] who are mostly housewives living in rural areas.[9][10] The magazine focuses on fashion and beauty, home decoration and garden design, food and flavours.[8] In May 2010 the magazine was redesigned.[3]

The magazine is also published in Belgium, Modes & Travaux Belgique.[11].

Circulation

Modes & Travaux was the forty-fifth best selling women's magazine worldwide in 2001, with a circulation of 559,000 copies.[12] Next year the magazine sold 512,167 copies.[1] During the period of 2003-2004 the magazine had a circulation of 505,563.[13] In 2005 the circulation of the magazine was 491,000 copies.[14] In 2011 the magazine sold 444,228 copies.[15]

References

  1. 1 2 Europa World Year. Taylor & Francis Group. 2004. p. 1699. ISBN 978-1-85743-254-1. Retrieved 26 June 2016.
  2. 1 2 3 "Modes & Travaux". Arnoldo Mondadori Editore. Retrieved 26 June 2016.
  3. 1 2 ""Modes & Travaux" mag gets complete overhaul". Mags 360. 14 May 2010. Retrieved 26 June 2016.
  4. 1 2 "2 x Modes et Travaux - Vintage (Rare) French Magazine - Dated 1927". Etsy. Retrieved 26 June 2016.
  5. ↑ "Emap acquires French magazines". PR Newswire. 6 March 1996. Retrieved 26 June 2016.
  6. ↑ Caitlin Kelly (1 June 1997). "Save Export Print Cite Young, Hungry, and on the Hunt". Folio: the Magazine for Magazine Management. Retrieved 26 June 2016.
  7. ↑ "A new Mondadori" (PDF). Borsa Italiana. 21 June 2006. Retrieved 26 June 2016.
  8. 1 2 3 "Modes & Travaux". Adnative. Retrieved 26 June 2016.
  9. ↑ Serge Berstein; Jean-Pierre Rioux (13 March 2000). The Pompidou Years, 1969-1974. Cambridge University Press. p. 199. ISBN 978-0-521-58061-8. Retrieved 26 June 2016.
  10. ↑ Gustavo V. Barbosa-Canovas; Alan Mortimer; David Lineback; Walter Spiess; Ken Buckle; Paul Colonna (22 July 2009). Global Issues in Food Science and Technology. Academic Press. p. 130. ISBN 978-0-08-092081-8. Retrieved 26 June 2016.
  11. ↑ "Factsheet. Modes & Travaux Belgique". Publicitas. Retrieved 26 June 2016.
  12. ↑ "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Retrieved 26 June 2016.
  13. ↑ E. Martin (30 November 2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. Palgrave Macmillan UK. p. 6. ISBN 978-0-230-51190-3. Retrieved 25 September 2016.
  14. ↑ "European Publishing Monitor. France" (PDF). Media Group Turku School of Economics. March 2007. Retrieved 26 June 2016.
  15. ↑ "Mondadori France OJD Data". Mondadori France. 7 February 2012. Retrieved 26 June 2016.
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