Milka

This article is about the candy. For the given name, see Milka (given name).
Milka

Milka nougat sweets
Product type Confectionery
Owner Mondelēz International
Country United States, Germany (Switzerland, origin)[1]
Introduced 1825 (1825)
Related brands List of Kraft brands
Markets Albania, Argentina, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Estonia, Finland, France, Germany, Serbia, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Slovenia, Slovakia, Turkey, Ukraine, United Kingdom, Lithuania, Latvia, Hungary, United States.
Previous owners Kraft General Foods (formerly known as, 1990-2012)
Jacobs Suchard AG (1982-1990)
Interfood S.A. (1970-1982)
Suchard S.A. (1825-1970)
Website milka.com

Milka is a traditional brand of chocolate confection which originated in Switzerland in 1825[1] and has been manufactured internationally by the US confectionery company Mondelēz International (formerly known as Kraft Foods) since 1990.[2][3] For more than 100 years Milka has been primarily produced in Lörrach, Germany, producing about 140,000 tonnes of chocolate in 2012.[4] It is sold in bars and a number of novelty shapes for Easter and Christmas.[5] Milka also manufactures chocolate-covered cookies and biscuits.[6]

History

On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique.[7] The following year Suchard expanded his company and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate.[8] The product name was Suchard's tribute to soprano Milka Ternina (1863–1941).[9]

In 1970, Suchard merged with Tobler to become Interfood.[10] Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard.[11] Kraft Foods acquired Jacobs Suchard, including Milka, in 1990.[2][3] In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International.[12]

Advertising

Large, inflated, purple Milka cow
Milka cow in Potsdam

The brand's symbol is a purple cow with a bell around her neck, usually in an Alpine meadow.[13][14] During the 1990s, Peter Steiner appeared in Milka commercials.[15]

Production locations

Purple tramcar with Milka cursive logo
Tram advertising in Sofia

Milka chocolate is produced at a number of locations, including Lörrach, Germany; Bludenz, Austria; Belgrade, Serbia; Svoge, Bulgaria; Bratislava, Slovakia; Brașov, Romania; Costa Rica; Curitiba, Brazil; Jankowice, Poland; Trostianets, Ukraine; Belgium, Argentina, and Chicago.

Varieties

Milka is sold in a number of packages and flavors, according to where it is purchased:[16]

References

  1. 1 2 "Kraft and Cadbury: the brands | Business". The Guardian. 2009-09-07. Retrieved 2015-09-23.
  2. 1 2 Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". New York Times. Retrieved 2015-09-23.
  3. 1 2 "The history of Kraft and its many, many brands". Telegraph. 2010-12-02. Retrieved 2015-09-23.
  4. ↑ Nora Jakob (18 December 2013). "Eine ganze Stadt ist verrückt nach Milka" (in German). Wirtschaftswoche. Retrieved 2015-09-23.
  5. ↑ "Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelezinternational.com. Retrieved 2015-04-13.
  6. ↑ "Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015. Retrieved 2015-04-13.
  7. ↑ "Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20. Retrieved 2015-04-13.
  8. ↑ "L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014. Retrieved 16 November 2014.
  9. ↑ "Did you know?" (in Swedish). Archived from the original on November 14, 2008.
  10. ↑ Elizabeth Bailey (1981-02-14). "CHEAP CHOCOLATE WORRIES THE SWISS". Fundinguniverse.com. Retrieved 2015-09-23.
  11. ↑ Reuters (1988-04-14). "COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". NYTimes.com. Retrieved 2015-09-23.
  12. ↑ "Kraft Foods to rename snacks company Mondelez - Yahoo News". News.yahoo.com. 2012-03-21. Retrieved 2015-04-13.
  13. ↑ ""Cows Undercover" Milka UK TV ad created by Ogilvy Advertising London - un-clocked version!". YouTube. 2010-04-20. Retrieved 2015-04-13.
  14. ↑ "reclame - milka (2012)". YouTube. 2012-10-18. Retrieved 2015-04-13.
  15. ↑ "Milka Werbung It's cool man". YouTube. 2011-05-08. Retrieved 2015-04-13.
  16. ↑ "Products" (in German). Milka.de. Retrieved 2015-04-13.
  17. ↑ "Milka- Produitdetail" (in French). Milka.fr. Retrieved 2015-04-13.
  18. ↑ "Milka - Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014. Retrieved 2015-04-13.
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