Metal Mulisha

Metal Mulisha
Private
Industry Apparel/Retail
Genre Clothing, lifestyle
Founded 1997
Founder Brian Deegan, Larry Linkogle
Headquarters Carlsbad, California, United States
Products Action Sports Apparel
Number of employees
 450
Website metalmulisha.com

Metal Mulisha is an American lifestyle clothing brand that was created in 1997 by Brian Deegan and Larry Linkogle. Metal Mulisha Inc. products are sold at various retail stores and company owned stores. It also offers Metal Mulisha energy drinks under the same brand in a joint venture with Rockstar. The company currently employs about 450 people. The Metal Mulisha Monster Jam Monster Truck was debuted in 2012 at Reliant Stadium in Houston, TX.[1][2][3][4][5][6][7][8][9][10]

Clothing

Metal Mulisha T-shirts were fashionable among youth in the 2000s. The shirts often feature existential slogans or quotes that tout the virtues of extreme sports.

In 2010, the Murrieta Valley Unified School District banned Metal Mulisha clothing at its schools, due to graphics resembling Nazi symbols and iconography. Some graphics appearing on Metal Mulisha's clothing line include a skull wearing a helmet resembling one worn by German soldiers in World War II, while on the company’s logo, the “S” in “Mulisha” is represented graphically by a lightning bolt that resembles the double lighting bolts insignia of the Nazi major paramilitary organization Schutzstaffel, or SS.[11][12]

Rabbi Barry Ulrych, of the B’nai Chaim of Murrieta synagogue, regarding the images appearing on Metal Mulisha products, stated “People say it’s just a fashion — it’s more than that — it’s an identity...These symbols are not as neutral as one might think. Symbols can hurt, and some symbols are intimidating...With this symbolism, they are glorifying the Nazi past. You can’t go through life being ignorant of symbols.”[12]

In a letter, the company countered with the statement “Metal Mulish founders and riders are devout Christians, espousing those values prized in the religious community."[12] Still, Metal Mulisha T-shirts maintain some popularity in the 2010s. One of their more popular T-shirts contain the slogan "Ass, Cash, or Grass...Nobody Rides For Free".[13]

Notable riders

Jackson Strong

References

  1. ↑ http://www.virtual-strategy.com/2015/03/21/team-fastrax%E2%84%A2-appear-auto-club-400-nascar-sprint-cup#axzz3VYpXAuoq
  2. ↑ http://www.metalmulisha.com/history/
  3. ↑ http://www.shop-eat-surf.com/2015/04/bill-gage-returns-to-metal-mulisha/
  4. ↑ http://www.bendsource.com/Bent/archives/2015/02/05/winterfest-cancels-snow-events-adds-more-metal-mulisha-and-music
  5. ↑ http://motocross.transworld.net/news/metal-mulisha-mini-troops-ride-day-fun/#6t0OSEh7Rw7zLuAa.97
  6. ↑ http://motocross.transworld.net/news/in-search-of-mx-in-tahiti/#lxFJeqLCjQ6KSSO6.97
  7. ↑ http://www.lodinews.com/news/article_f4f4be8e-db25-11e4-8b14-0b916dddd691.html
  8. ↑ http://www.redbull.com/en/motorsports/stories/1331720040389/nitro-circus-josh-sheehan-triple-flip-video-story
  9. ↑ http://xgames.espn.go.com/xgames/rally-moto-x/article/10073720/metal-mulisha-members-star-new-suicidal-tendencies-video
  10. ↑ http://xgames.espn.go.com/xgames/rally-moto-x/article/9379815/qa-metal-mulisha-co-founder-larry-linkogle
  11. ↑ Li, Shan. "Nazi-like insignia on bike team's clothing stirs heat at Riverside County school district". LATimes.com. Los Angeles Times. Retrieved 2 July 2015.
  12. 1 2 3 Rodman, Edmon J. "Schools go to war with Nazi-insignia clothing company". JewishJournal.com. Jewish Journal. Retrieved 2 July 2015.
  13. ↑ "Metal Mulisha FOR FREE TEE". MetalMulisha.com. Metal Mulisha. Retrieved 2 July 2015.

External links

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