MediaVest
Mediavest USA, founded in 1959,[1] is an Advertising Agency[2] relating to media selection services. It is based in New York City, with additional offices in Chicago, Los Angeles and San Francisco.[3] The agency currently has over 750 employees.
MediaVest, a division of Starcom Mediavest Group (SMG),[1] part of the VivaKi operating system, is a subsidiary of Publicis Groupe, a Paris-based holding company which is the world’s third largest communications group, the world’s second largest media counsel and media buying group, and active in digital and healthcare communications.[4] MediaVest’s sister agencies include Starcom and Spark.[3]
History
Founded in 1929, Benton & Bowles was the first agency to consolidate media and programming in a single media management organization.[5] Benton & Bowles became DMB&B (D’Arcy, Masius, Benton & Bowles) after a merger in 1986. TeleVest, a subsidiary of DMB&B, was created in late 1993 as the national broadcast operation of the company. Then, in 1999, the media planning division of D’Arcy consolidated with TeleVest to form MediaVest, one of the original unbundled, full-service media service companies.[6]
Capabilities
MediaVest specializes in:
- Media planning
- Media buying(local and national)
- Branded content/product integration
- Digital media
- Research, data analytics
- Search (SEO/SEM)
- Multicultural media
- Print investment
- Out-Of-Home programs
- Advanced TV
- Social media marketing
- Communications planning
- Local & national TV
- Consumer insights
- Shopper marketing
- Cross Athletes (media buyers who are trained across media platforms.[7])
Awards & Recognition
MediaVest USA has received several industry awards and recognition for its work in the advertising/media space.
- 2004: Media Agency of the Year award by Adweek Magazine [8]
- 2005: Gold Medal Award from the IRTS Foundation, Inc.[9]
- 2007 and 2008: Media Agency of the Year by Media Magazine.[10]
- 2009: USA Agency of the Year 2009: Best Buying and Planning.[11] by OMMA Magazine
- December 2009: AdWeekMedia Best of the 2000s: Media Agency of the Decade by Adweek [12]
References
- 1 2 "MediaVest Worldwide Inc.: Private Company Information - Businessweek". investing.businessweek.com. Retrieved 2016-07-25.
- ↑ "Facebook - Log In or Sign Up". facebook.com. Retrieved 2016-07-25.
- 1 2 "Starcom Mediavest Group (SMG): Media Agency: Digital Data Driven Precision Marketing Solutions". smvgroup.com. Retrieved 2016-07-25.
- ↑ "About | VivaKi". vivaki.com. Retrieved 2016-07-25.
- ↑ http://www.mediavestww.com/who/history/
- ↑ According to the company web site.
- ↑ "The domain www.sportgenic.com is registered by NetNames". sportgenic.com. Retrieved 2016-07-25.
- ↑ "Adweek – Breaking News in Advertising, Media and Technology". mediaweek.com. Retrieved 2016-07-25.
- ↑ "irtsfoundation.org". irts.org. Retrieved 2016-07-25.
- ↑ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=96945
- ↑ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=119779
- ↑ http://www.bestofthe2000s.com/media-agency-of-the-decade.html