Media.net

Media.net is a contextual ad network which reaches more than 100 Million US desktop users.[1] The company reported a revenue of 232 Million USD for the year 2015 and manages more than 450 Million USD of managed ad spend. On August 22, 2016, a Chinese consortium led by Beijing-based Miteno acquired Media.net for 900 Million USD.[2][3] The deal is said to be the third largest Ad tech acquisition ever.

More than 90% of Media.net’s total revenue comes from the U.S. With seven offices worldwide, including global headquarters in Dubai, and U.S. headquarters in New York City, the company has more than 800 employees.[4]

History

Media.net is a subsidiary of the Directi Group, which Divyank runs with his brother Bhavin. Media.net tied up with the Yahoo! Bing Network to enable publishers to increase advertising revenue.[5] Media.net has since been touted as an effective alternative to Google Adsense.[6][7][8][9] Yahoo, Forbes, New York Times, Elle, Reuters, Cosmopolitan and Good Housekeeping are among sites running Media.net ads[10]

Ashmore Group had an investment in Media.net earlier which was marked down and later sold back to Directi.[11]

References

  1. ↑ "comScore Ranks the Top 50 U.S. Digital Media Properties for February 2016". Retrieved 2016-06-25.
  2. ↑ Munford, Monty. "Chinese Consortium Acquires Media.Net For $900 Million in 3rd Largest Ever AdTech Deal". Retrieved 2016-08-22.
  3. ↑ Mannes, John. "Media.net acquired for $900M in mega ad-tech deal". TechCrunch. Retrieved 2016-08-22.
  4. ↑ Munford, Monty. "Chinese Consortium Acquires Media.Net For $900 Million in 3rd Largest Ever AdTech Deal". Retrieved 2016-08-22.
  5. ↑ "Yahoo! Bing Network Contextual Ads powered by Media.net". contextualads.yahoo.net. Retrieved 2016-06-25.
  6. ↑ "Yahoo!-Bing Media.net Review: Five Years Later Using A Google Adsense Alternative | Yakezie.com". yakezie.com. Retrieved 2016-06-25.
  7. ↑ "Media.net Review for Publishers - MonetizePros". Retrieved 2016-06-25.
  8. ↑ "Media.net Review: These Ads Earn a Ton of Money ($700+/Day)". 2014-11-20. Retrieved 2016-06-25.
  9. ↑ "Media.net Review: Is It the Best Alternative to Google AdSense". 2015-12-01. Retrieved 2016-06-25.
  10. ↑ "Media.net | Yahoo! Bing Network Contextual Ads". www.media.net. Retrieved 2016-06-25.
  11. ↑ Mannes, John. "Media.net acquired for $900M in mega ad-tech deal". TechCrunch. Retrieved 2016-08-22.
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