Maven (car sharing)

Maven
Subsidiary of General Motors
Industry Automobile sharing services
Predecessor Sidecar
Founded 2016[1]
Headquarters Detroit, Michigan, U.S.
Area served
Denver, Boston, San Francisco, Los Angeles, Ann Arbor, Chicago, Washington, D.C., Orlando, Jersey City
Key people
Julia Steyn, Vice President
Products Automobile sharing services
Number of employees
40[2]
Parent General Motors
Website mavendrive.com

Maven is a carsharing service announced by General Motors in January 2016. The program also includes Google, Zipcar and Sidecar employees.

History

Maven was announced in January 2016 following GM's acquisition of select assets and employees from Sidecar,[1] along with the company's $500M investment in car sharing service Lyft. SideCar had closed in 2015 after failing to gain ground on larger rivals Lyft and Uber. At the time of its launch, Maven's team consisted of 40 people. The head of the group was GM Vice President Julia Steyn, GM's head of urban mobility, who had previously been GM's vice president of corporate development and global mergers and acquisitions.[2]

Ann Arbor trial

The January 2016 introduction also included an announcement of a pilot program at the University of Michigan at Ann Arbor. The company reported plans to make several Chevrolet vehicles available, including the Volt, Spark, Malibu, and Tahoe, through a Maven branded app. Wired Magazine reported that the initial program would be free to join, and gas and insurance would be included for around $6 an hour.[3]

References

  1. 1 2 "GM Unveils Maven, Its Big New Play In Car-Sharing Services". techcrunch.com. January 20, 2016. Retrieved January 29, 2016.
  2. 1 2 "Meet the Woman Behind the Wheel of GM's New Car-Sharing Business". fortune.com. 2016-01-26. Retrieved 2016-03-07.
  3. "Maven, GM's Car-Sharing Scheme, Is Really About a Driverless Future". Wired.com. January 21, 2016. Retrieved January 29, 2016.
This article is issued from Wikipedia - version of the 10/28/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.