MarketTools

MarketTools
Private[1]
Industry Marketing
Founded 1997[1]
Headquarters San Francisco, California[2], United States
Number of employees
 450+[1][3]
Website Markettools.com

MarketTools was an internet-based market research company founded in 1997 that was acquired by MetrixLab in 2012 and now does business under the MetrixLab name.[1][4] It provided various services which connected clients to consumer samples.[5] The company helped clients to better understand their target customers through global market research driven by the MarketTools consumer network and facilitated by specialized web applications.[6] The consumer panel included 2.4 million individuals,[7] and its customer base includes 400+ of the Fortune 500.[7]

Recognitions

In January 2009, MarketTools was named Company To Watch in 2009 by Outsell, Inc.[8]

In April 2009, MarketTools was named as the top market research supplier in the annual survey of research decision makers conducted by MarketResearchCareers.com.[9]

In June 2009, MarketTools, Inc. was named a finalist in the “Most Innovative Company of the Year” category in the 2009 American Business Awards (ABAs).[10]

In May 2010, MarketTools was named in Lead411's list of the “2010 Hottest San Francisco Companies”.[11]

See also

References

  1. 1 2 3 4 "Market Research Data & Customer Insight Company UK & Global | MetrixLab". Markettools.com. 2014-06-20. Retrieved 2016-10-21.
  2. ↑ "Market Research Data & Customer Insight Company UK & Global | MetrixLab". Markettools.com. 2014-06-20. Retrieved 2016-10-21.
  3. ↑ "Spoke | Discover Relevant Business Information". Center.spoke.com. Retrieved 2016-10-21.
  4. ↑ "MetrixLab Acquires MarketTools". Prnewswire.com. 2012-07-09. Retrieved 2016-10-21.
  5. ↑
  6. ↑ "Former Borland Executive Joins MarketTools(R) as COO". Tmcnet.com. Retrieved 2016-10-21.
  7. 1 2 "This website is for sale! - qmrr Resources and Information". Qmrr.com. Retrieved 2016-10-21.
  8. ↑ "Market Research Data & Customer Insight Company UK & Global | MetrixLab" (PDF). Markettools.com. 2014-06-20. Retrieved 2016-10-21.
  9. ↑ "MarketResearchCareers Announces Most Highly Rated Among Nearly 90 Market Research Suppliers". PR.com. Retrieved 2016-10-21.
  10. ↑ "Company/Organization Categories". Stevie Awards. Retrieved 2016-10-21.
  11. ↑ "Lead411 launches "Hottest Companies in san-francisco-companies" awards". Lead411.com. 2010-05-18. Retrieved 2016-10-21.


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